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September 4, 2012

Tuesday, September 4, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Collaborated with Marketing Communications on the FAS Fall 2013 recruiting publications
  • Finalized Fall 2013 scholarship awardee letters and received approval from Jack Martin for distribution
  • Began participation on the CFE Process Improvement and Training Committee (Tuition/Sponsorship/Scholarship)

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Worked with Bursar to update student account balance refund policy
  • Conducted welcome session for incoming and returning Hixson Scholars
  • Served students by being open on Saturday, August 18th, during welcome back weekend
  • Continued work on the 2012-13 EM Annual Marketing, Recruitment and Retention Plan
  • Conducted an EM/OMA Recruitment and Retention meeting
  • Week of August 20: Started admitted students for 2013 terms
  • Week of August 20: Hosted Rock Chalk Roadshow recruitment events throughout central and western Kansas
  • Purchased June ACT EOS names

Technology: establish systems and structures necessary to achieve enrollment results

  • Working with SIS to implement scholarship award processes for self-reported GPA and test scores
  • Submitted data to Blackboard for their review/feedback
  • Updated Fall 2013 Scholarship FAQ on Affordability.ku.edu website
  • Conducted Noel Levitz Total Cost Calculator demo for EM and Marketing Communications colleagues and FAS proceeded with additional testing as updates were implemented
  • SIS CRM position has been filled; Beverly Victoriano began 9/4/12

Yield Management: solidify/improve yield rate from admit to enrolled

  • Submitted updates to the Federal Title IV Program Participation Agreement (completing required bi-annual foreign gifts/contract reporting)
  • Began reviewing applications for new EM Service Delivery Assistant Director position
  • Sent an email to transfer students who had not yet enrolled to encourage them to enroll

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Finalizing three recruitment-related position descriptions for immediate search and hire
  • Positions include a Communciations Coordinator, Assistant Director for Recruitment, and an administrative support person
  • Translators hired to assist with a 5-country recruitment trip in Latin America ; trip will be September 7th to 17th and include a combination of high school visits and education fairs in Argentina, Chile, Peru, Columbia, and Ecuador
  • A KU alum will be making high school visits in 6 cities throughout India to talk with prospective students about opportunities at KU for undergraduate study. KU alumni gatherings in Mumbai, Bangalore, and New Delhi are also being coordinated

International Partnerships: establish collaborations and articulation agreements

  • An articulation agreement with the University of Costa Rica's Petroleum Engineering program is underway that will allow for a dual Masters of Engineering between UCR and KU

Visiting Student Programs: develop and implement

  • Agreement with Arturo Prat University in Chile is nearly done and applications for the first two students (for spring 2013 admission) are being transmitted

Traditional Recruitment Activities: increase and diversify investments

  • The number of international students to date is 2101 (and increasing); this represents an overall increase in international student numbers of just over 3%; late arrivals continue to enroll
  • 10 new non-degree visiting students are enrolled at KU through the Brazil Science w/o Borders program
  • 119 new first-time international freshmen are enrolled at KU (an increase of nearly 42% from the previous fall on the 20th day)
  • 56 new transfer international undergraduate students are enrolled at KU (a 47% increase from the previous fall on the 20th day)
  • 32 non-degree students are enrolled in the Applied English Center


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