September 4, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

• Collaborated with Marketing Communications on the FAS Fall 2013 recruiting publications
• Finalized Fall 2013 scholarship awardee letters and received approval from Jack Martin for distribution
• Began participation on the CFE Process Improvement and Training Committee (Tuition/Sponsorship/Scholarship)

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

• Worked with Bursar to update student account balance refund policy
• Conducted welcome session for incoming and returning Hixson Scholars
• Served students by being open on Saturday, August 18th, during welcome back weekend
• Continued work on the 2012-13 EM Annual Marketing, Recruitment and Retention Plan
• Conducted an EM/OMA Recruitment and Retention meeting
• Week of August 20: Started admitted students for 2013 terms
• Week of August 20: Hosted Rock Chalk Roadshow recruitment events throughout central and western Kansas
• Purchased June ACT EOS names

Technology: establish systems and structures necessary to achieve enrollment results

• Working with SIS to implement scholarship award processes for self-reported GPA and test scores
• Submitted data to Blackboard for their review/feedback
• Updated Fall 2013 Scholarship FAQ on Affordability.ku.edu website
• Conducted Noel Levitz Total Cost Calculator demo for EM and Marketing Communications colleagues and FAS proceeded with additional testing as updates were implemented
• SIS CRM position has been filled; Beverly Victoriano began 9/4/12

Yield Management: solidify/improve yield rate from admit to enrolled

• Submitted updates to the Federal Title IV Program Participation Agreement (completing required bi-annual foreign gifts/contract reporting)
• Began reviewing applications for new EM Service Delivery Assistant Director position
• Sent an email to transfer students who had not yet enrolled to encourage them to enroll

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

• Finalizing three recruitment-related position descriptions for immediate search and hire
• Positions include a Communciations Coordinator, Assistant Director for Recruitment, and an administrative support person
• Translators hired to assist with a 5-country recruitment trip in Latin America ; trip will be September 7th to 17th and include a combination of high school visits and education fairs in Argentina, Chile, Peru, Columbia, and Ecuador
• A KU alum will be making high school visits in 6 cities throughout India to talk with prospective students about opportunities at KU for undergraduate study. KU alumni gatherings in Mumbai, Bangalore, and New Delhi are also being coordinated

International Partnerships: establish collaborations and articulation agreements

• An articulation agreement with the University of Costa Rica's Petroleum Engineering program is underway that will allow for a dual Masters of Engineering between UCR and KU

Visiting Student Programs: develop and implement

• Agreement with Arturo Prat University in Chile is nearly done and applications for the first two students (for spring 2013 admission) are being transmitted

Traditional Recruitment Activities: increase and diversify investments

• The number of international students to date is 2101 (and increasing); this represents an overall increase in international student numbers of just over 3%; late arrivals continue to enroll
• 10 new non-degree visiting students are enrolled at KU through the Brazil Science w/o Borders program
• 119 new first-time international freshmen are enrolled at KU (an increase of nearly 42% from the previous fall on the 20th day)
• 56 new transfer international undergraduate students are enrolled at KU (a 47% increase from the previous fall on the 20th day)
• 32 non-degree students are enrolled in the Applied English Center