September 17, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

• Hosted a recruitment kick-off for KU faculty and staff who assist with recruitment efforts
• Campus visits started on September 4th
• Application Push/Application Generation
• Outreach programming to guidance counselors, principals, gifted coordinators
• Outbound phone campaigns live

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

• Continued active participation with the CFE PITC Shared Service Center team to analyze GRA, GTA, and scholarship workflow
• Participation in the CFE Communications Ambassadors Group
• Persistence Profile developed
• Conducted training sessions for FYE and Undergraduate Studies on use of predictive analytics to aid in retention management efforts

Technology: establish systems and structures necessary to achieve enrollment results

• Finalized data and language for the net price calculator
• Launched retargeting campaign aimed at generating applications
• Implemented Student-Self Reported Admissions
• Net Price Calculator Launched
• Imaging

Yield Management: solidify/improve yield rate from admit to enrolled

• Finalized updates to the new student fee for the 2013 terms
• 20th Day Report Series to evaluate impact of strategies on yield

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

• Committee established to hire KU's first international communications coordinator. The coordinator will help the office develop and implement a comprehensive communication plan for prospective and admitted students.

International Partnerships: establish collaborations and articulation agreements

• Established a spring semester agreement with Arturo Prat University in Chile to bring two sponsored students to KU for the spring term. A more formal agreement is under development between the two institutions to bring larger cohorts to KU for semester- and academic-year courses of study.

Visiting Student Programs: develop and implement

• Visiting Student Agreement has been finalized with Zhejiang Normal University.

Traditional Recruitment Activities: increase and diversify investments

• Total enrollment exceeds 2,135 international students at KU. This is an all-time high.
• Incoming international Freshmen are up 41% from last year (120 students total)
• Incoming international transfer numbers are up 47% from last year (56 students total)
• Incoming study abroad student numbers are at an all-time high (57 students total)