• Home
  • September 17, 2012

September 17, 2012

Monday, September 17, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Hosted a recruitment kick-off for KU faculty and staff who assist with recruitment efforts
  • Campus visits started on September 4th
  • Application Push/Application Generation
  • Outreach programming to guidance counselors, principals, gifted coordinators
  • Outbound phone campaigns live

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Continued active participation with the CFE PITC Shared Service Center team to analyze GRA, GTA, and scholarship workflow
  • Participation in the CFE Communications Ambassadors Group
  • Persistence Profile developed
  • Conducted training sessions for FYE and Undergraduate Studies on use of predictive analytics to aid in retention management efforts

Technology: establish systems and structures necessary to achieve enrollment results

  • Finalized data and language for the net price calculator
  • Launched retargeting campaign aimed at generating applications
  • Implemented Student-Self Reported Admissions
  • Net Price Calculator Launched
  • Imaging

Yield Management: solidify/improve yield rate from admit to enrolled

  • Finalized updates to the new student fee for the 2013 terms
  • 20th Day Report Series to evaluate impact of strategies on yield

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Committee established to hire KU's first international communications coordinator. The coordinator will help the office develop and implement a comprehensive communication plan for prospective and admitted students.

International Partnerships: establish collaborations and articulation agreements

  • Established a spring semester agreement with Arturo Prat University in Chile to bring two sponsored students to KU for the spring term. A more formal agreement is under development between the two institutions to bring larger cohorts to KU for semester- and academic-year courses of study.

Visiting Student Programs: develop and implement

  • Visiting Student Agreement has been finalized with Zhejiang Normal University.

Traditional Recruitment Activities: increase and diversify investments

  • Total enrollment exceeds 2,135 international students at KU. This is an all-time high.
  • Incoming international Freshmen are up 41% from last year (120 students total)
  • Incoming international transfer numbers are up 47% from last year (56 students total)
  • Incoming study abroad student numbers are at an all-time high (57 students total)


Changing for Excellence Feedback
KU Today
Changing for Excellence News

NACUBO Cover

Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times