September 16, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

• Received 2014 Financial Aid and Scholarship Recruiting Publications for distribution at multiple recruiting events, as well as among campus colleagues involved with recruiting efforts.
• Rock Chalk Roadshow events from August 25-30. Events held in Manhattan, Salina, Hutchinson, Garden City, and Hays.
• Continued with preparations and phone calls for Preview KU events in Wichita and Kansas City.
• Inquiry emails with Admissions Reps sent out to prospective students.
• Fall Jayhawk Days started on September 3.

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

• Enrollment and Financial Aid Services, Room 121 Strong Hall, was open Saturday, August 24, 2013 to provide assistance to new students and their families, as well as continuing students needing assistance before classes began
• August 1, 2013: FAS provided a Federal Work Study Open Request Period for students interested in on-campus work-study opportunities.

Technology: establish systems and structures necessary to achieve enrollment results

• Transfer Credit Evaluation System – revaluating needs and abilities of vendor to supply based upon mis-match between what vendor said could be delivered versus what has been delivered.

Yield Management: solidify/improve yield rate from admit to enrolled

• KU Visitor Center opened Saturday, August 24, 2013 to provide assistance to new students and their families.
• FAS provided a Federal Work Study Open Request Period for students interested in on-campus work-study opportunities.
• Continue to admit students for 2014 terms.

Enrollment (International)

Recruitment: enhance Unit’s planning and accountability

• Planning an October trip to DC to visit embassies and sponsoring agencies. Confirmed visits so far include the Saudi Arabian Cultural Mission, IREX Global UGRAD Pakistan Program, Embassy of Thailand, American Councils for International Education, Vietnam Education Foundation, AMIDEAST, and the World Learning Program. Visit is a collaboration between IRUA, Grad Studies, the Applied English Center, and the KU School of Law.
• Planning a spring faculty and administrator trip to Brazil to meet partner institutions, talk with Ministry of Education officials, and to establish new visiting student program agreements.
• In collaboration with Admissions, IRUA has invested in a premium web listing with Petersons to help get KU’s name out to domestic and international web-based audiences.
• Considering a new partnership with Hotcourses, which would enable IRUA to develop country-specific web advertisements in key recruitment markets.

International Partnerships: establish collaborations and articulation agreements

• We have 4 new sponsoring programs with students enrolled this fall. These include:
  • Sampoerna Foundation (Indonesia)
  • Ministry of Education of Singapore
  • Ankara University (Turkey)
  • Embassy of Libya Defense Attache (Libya).

Visiting Student Programs: develop and implement

• A new visiting student agreement is now under way with Central China Normal University. The draft agreement is in development and will be translated into Mandarin for review.

Traditional Recruitment Activities: increase and diversify investments

• IRUA is currently participating in the Linden Tours Latin America recruitment fair circuit. Countries include Brazil, Peru, Panama, Costa Rica, and Ecuador.