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October 14, 2013

Monday, October 14, 2013

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Working with MarComms to transition to the Drupal Affordability website.
  • Scholarship Training Sessions for campus colleagues and updates (e.g. Athletics, KUEA, etc.).
  • Daily distribution of FA14 Scholarship award letters to new admits.
  • FAS participation in KU Admissions Senior Day events and other recruiting events.
  • Participation in Cappex Online College Fair.
  • Admissions training on new College Board features.
  • Senior Day on September 30.
  • Latino Leadership Symposium on October 2.
  • Saturday visit on October 5.
  • Application push campaigns running.

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Collaboration with Undergraduate Studies to develop initiatives to enhance retention among academically at-risk aid recipients.

Technologyestablish systems and structures necessary to achieve enrollment results

  • Continued work with OIRP/SIS/FAS to enhance scholarship Datamart to include scholarship commitment/tracking functionality.

Yield Managementsolidify/improve yield rate from admit to enrolled

  • 2014-15 Prospectus Publication Planning meeting with EM and Marketing & Comms team.
  • Post-admit mailings and emails being sent.

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • KU is exploring a new articulation agreement between Pontifical Catholic University of Ecuador and KU’s biodiversity institute.

Visiting Student Programsdevelop and implement

  • In collaboration with Graduate Studies, the Applied English Center, and the KU School of Law, we visited Washington DC –based agencies that coordinate/facilitate visiting and sponsored student programs. These included the American Councils for International Education, WorldLearning, AMIDEAST, and IREX.

Traditional Recruitment Activitiesincrease and diversify investments

  • KU’s international recruiter has attended education fairs and visiting partner schools in Iraq, Malaysia, Indonesia, Vietnam, and Thailand during this period.
  • In collaboration with Graduate Studies, the Applied English Center, and the KU School of Law, we visited the education attaches and cultural missions in Washington DC for Saudi Arabia, Indonesia, Thailand, and Kuwait.
  • With support from funding from International Programs, we are purchasing 12,000 names of recent SAT and TOEFL test takers with an interest in studying in the U.S. Contact information will be imported to our client data management system so that we can proactively reach out to prospective international students located abroad.


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