November 11, 2013

Enrollment (Domestic)

Recruitment:  strengthen pipeline through more aggressive funnel management (FYR/TR)

• Senior Days on October 20 and October 28
• Hosted high school counselors from Georgia to inform them about the University of Kansas to assist with growing the recruitment efforts in this state
• Final application push emails and communications to generate applications by Nov. 1
• Black Leadership Symposium on October 30

Retention Management:  increase first-year rate to 90%, six-year graduation to 70%

• No new updates

Technology:  establish systems and structures necessary to achieve enrollment results

• No new updates

Yield Management:  solidify/improve yield rate from admit to enrolled

• Continue to email and mail admit packets to students

Enrollment (International)

Recruitment:  enhance Unit’s planning and accountability

• Attended the Seattle transfer student fair. This venue is thought to be good for recruiting international students. It was not successful and will not be attended again.

International Partnerships:  establish collaborations and articulation agreements

• Collaborating with Edwards Campus on the development of articulation agreements with China at the undergraduate level.
• We continue to pursue a dual Ph.D. between KU’s Petroleum Engineering program and Southwest China Petroleum University. Negotiations are ongoing.

Visiting Student Programs:  develop and implement

• A new visiting student program has been established with American University in Beirut. This expands upon an existing partnership between our universities in Applied Behavioral Science. The first student from Beirut will enroll for spring 2014. She is a graduate student in the field of Psychology.

Traditional Recruitment Activities:  increase and diversify investments

• We have over 20,000 names in our prospect database from TOEFL and SAT name purchases. We have begun an outreach campaign to promote interest in KU. The response rate has been very good so far. This push is for summer/fall 2014.
• Spring 2014 applications are up to 209 from 184 in 2013 (Oct 31st as the reference date).
• Admits are similarly up from 170 in spring 2013 to 191 for spring 2014. Non-degree applications and admits continue to grow at a strong rate.
• Incomplete applications are down for international degree-seeking students (from 111 for spring 2013 down to 96 for spring 2014).