May 5, 2014

Enrollment (Domestic)

Recruitment:  strengthen pipeline through more aggressive funnel management (FYR/TR)

• Junior Day held on April 14, April 21
• Planning for next year’s publications took place
• Phone calls to high school juniors

Retention Management:  increase first-year rate to 90%, six-year graduation to 70%

• No new updates

Technology:  establish systems and structures necessary to achieve enrollment results

• No new updates

Yield Management:  solidify/improve yield rate from admit to enrolled

• Customized email To-Do list sent to admitted students
• Admitted Senior Day visits continue
• May 1 reminder postcard sent to admitted freshmen who had not paid
• May 1 email reminders sent to students, parents, and high school counselors
• Social media countdown has been ongoing all month

Enrollment (International)

Recruitment:  enhance Unit's planning and accountability

• Continued collaboration to implement the KU-Shorelight KUAAP program, primarily revision of application form & processing, training the Shorelight admissions team, developing protocol and talking points for communication with prospective students, counselors, and agents contracted under KU- Shorelight partnership who are directing Fall 2014 applications.
• Application processing continues for Fall 2014.
  • International degree-seeking undergraduate applications are up 3.7% with a 6.3% increase in admitted international freshmen & transfer students for Summer/Fall 2014, as compared to 2013 point in cycle.
  • International KU Study Abroad exchange non-degree seeking admissions are up 38% for Summer/Fall 2014, as compared to 2013 point in cycle.
  • International Special Visiting non-degree seeking admissions are up 38% for Summer/Fall 2014, as compared to 2013 point in cycle.

 International Partnerships:  establish collaborations and articulation agreements

• No new activity to report.

Visiting Student Programs:  develop and implement

• A number of students on the Brazil Science Mobility Program currently enrolled at KU & others attending nearby US universities will engage in research on the KU campus during the Summer 2014 to fulfill the internships required by the program. They will be admitted as visiting non-degree seeking students.

Traditional Recruitment Activities:  increase and diversify investments

• An impressive cohort of new International Student Ambassadors is developing and students are ready for involvement in recruitment & promotional initiatives scheduled for summer.
• Planning for the late summer and fall overseas recruitment travel for the IRUA recruiter is being developed.  Details to come in future reports.