May 19, 2014

Enrollment (Domestic)

Recruitment:  strengthen pipeline through more aggressive funnel management (FYR/TR)

• Junior Day  held on April 28, May 2.
• Super Saturday held for 6th-8th graders on May 10.
• Guide sent to parents of  juniors about next steps.
• Transfer-apply messages sent.
• Discussion and preparation took place for application countdown for 2015 application.
• Completing data collection for HCRC.

Retention Management:  increase first-year rate to 90%, six-year graduation to 70%

• Robo-calls made to continuing students who haven’t yet accepted gift aid.
• Emails to continuing students with To Do items in Enroll & Pay that must be completed before aid is awarded.
• Robo calls made to students who have submitted a FAFSA and enrolled for summer, but who have not submitted a Summer Aid Request.

Technology:  establish systems and structures necessary to achieve enrollment results

• No new updates

Yield Management:  solidify/improve yield rate from admit to enrolled

• Series of email reminders sent about paying the new student fee.
• Extension given to allow students to pay fee through May 11.
• Yield efforts continue for transfer students.
• Jayhawk Day visits ended on May 8.
• Robo-calls made to newly admitted students who have paid the New Student Fee but have not yet accepted gift aid.
• Emails to newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.
• Emails to parent email address of newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.

Enrollment (International)

Recruitment:  enhance Unit's planning and accountability

• As a result of KU-Shorelight partnership, fast-paced marketing and recruitment campaigns have been launched throughout the world by the Shorelight regional offices and their network of agents. IRUA is beginning to receive inquiries & applications from students, parents, counselors, teachers who have interacted with the Shorelight recruiters and partnered-agents.
• While the official KU deadlines have passed for international students applying from outside the USA, late summer and fall deadlines have been established for specific groups, including:
  • Applications facilitated through the KU-Shorelight partnership;
  • Applicants from students already in the USA, including readmits;
  • AEC only applicants;
  • KU Office of Study Abroad applicants; and
  • Special non-degree visiting students from partner institutions.
• As a result of the extended deadlines for these special groups, IRUA has admitted additional numbers in each category, including:

3    Applicants facilitated through the KU-Shorelight partnership
11   Readmits
94   AEC only
71   KU Office of Study Abroad applicants
52   Special visiting students from partner institutions
98   Transfer
494 Freshman
814 Total

International Partnerships:  establish collaborations and articulation agreements

• The IRUA Recruitment & Admissions Teams are working closely with KU's Shorelight partners to adapt our marketing, recruitment, admissions policies, processes, and communications.

Visiting Student Programs:  develop and implement

• 24 new applicants from the Brazil Science Mobility Program; 15 from Zhejiang Normal University; seven from Kanagawa; and four from Arturo Prat University have been admitted for fall 2014.

Traditional Recruitment Activities:  increase and diversify investments

• Training of newly-selected international student ambassadors is underway.
• IRUA recruitment staff has been soliciting bios of successful alums. These are posted via social media outlets.
• A number of individual campus visits were facilitated by the IRUA recruitment staff.
• IRUA Recruitment team met with officers of the KU Chinese Student & Scholars Friendship Association to plan collaborative pre-arrival communication and events targeting newly-admitted Chinese students.
• Participated in our third CollegeWeekLive virtual fair of the spring, involving IRUA recruitment team, Graduate Studies staff, and KU International Student Ambassadors hosting the KU booth and presenting in a live video chat. Event drew 1,025 visitors from 120 different countries to the KU booth.