May 14, 2012

Enrollment (Domestic) – Matt Melvin

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
• Search Strategies
• Application Push Campaign
• Publication Development
• Tighter coordination/integration with international recruitment and admissions
• Scholarship Management and Scholarship Forecasting
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
• Retention Modeling and Preliminary Retention Rate Tracking
• Targeted Block Enrollment
Technology: establish systems and structures necessary to achieve enrollment results
• Retooling Net Price Calculator
• Descriptor Plus and Educational Planning Service rolled-out
• Imaging
• Undergraduate Application Revisions
• Mobile Service Delivery
• Exploring Private Social Network
Yield Management: solidify/improve yield rate from admit to enrolled student
• Automated calls to newly admitted students that have not accepted their financial aid packages and/or complete their financial aid file
• Reviewing preliminary yield rates on scholarship offers and tweaking award amounts in response to performance
• NSO Hand-Off

Enrollment (International) – Charlie Bankart

Recruitment: enhance Unit's planning and accountability
• Developed new recruitment-related positions for summer 2012 implementation. Positions include an Assistant Director for Recruitment, Communications Coordinator, and a Program Assistant for Recruitment.
• Procedural changes have been put in place to enable students to electronically submit their high school transcripts to KU for admission consideration.
International Partnerships: establish collaborations and articulation agreements
• Developing new partnerships with King Abdullah University for Science and Technology in Saudi Arabia and Danang University in Vietnam to bring students to the Applied English Center for English language development and training.
Visiting Student Programs: develop and implement
• Received final agreement with Chinese translation from Zhejiang Normal University in China for new visiting student program. Agreement will be signed in May. Agreement allows for 20 visiting students to come to KU for an academic year (or 40 students for a semester each).
• Received first student application from Zhejiang Normal University.
Traditional Recruitment Activities: increase and diversify investments
• International undergraduate admits are up 4.2% from 2011. Total admits are at 522. Overall application numbers are up 1.25% (1052 applications for fall 2012).
• International graduate applications are up from the previous year by 8.95% to 1935 total.