Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Junior Day held on March 7 and March 14.
- Jayhawk Night held in Anaheim, CA, on March 2 and St. Louis on March 10 for high school juniors.
- Transfer Day held on March 10.
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March).
Technology: establish systems and structures necessary to achieve enrollment results
- My Transfer Evaluation is in production for students to use. This is additional PeopleSoft technology that assists in streamlining the transfer evaluation process.
Yield Management: solidify/improve yield rate from admit to enrolled
- FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March)
- Finalized Financial Aid Prospectus in preparation for mailing to newly admitted students after completing 2014-15 aid packaging.
- Jayhawk Night held in Anaheim, CA, on March 2 and St. Louis on March 10 for admitted seniors.
- Customized email To Do list sent to admitted students.
- Admitted Senior Day visits continue.
- Transfer Day held on March 10.
- Qualifying campaign started to determine admitted student’s interest in attending KU.
Recruitment: enhance Unit’s planning and accountability
- KU’s partnership with Shorelight will directly impact marketing, recruitment, and admissions processes. Details continue to be outlined. KU staff have reviewed and provided input for the recruitment brochure for the KUAAP program, located current KU international students who were interviewed for video segments to be published on the KU Shorelight webpage and suggested intermediate revisions to IRUA admissions processes for the fall 2014 cohort. Significant changes to IRUA admissions processes will be required for students coming through this partnership in the future terms.
- Contract with Zinch, a CHEGG Company has been signed for the 2014-15 year. This will facilitate the following recruitment activity in China: enhancements to the online KU Mandarin Chinese profile; market insight and advice for recruitment in China; generation of prospects from Chinese students through targeted e-mail campaigns, e-newsletters, and Baidu search optimization; and capture and delivery of interested prospects’ information.
- Contract with CollegeWeekLive under review and should be complete within a week.
- IRUA recruitment staff are developing details of the strategic plan which will be published in April.
- Members of the AEC, Office of Study Abroad, ISS, and IRUA admissions staff were convened as a committee by Senior Vice Provost Sara Rosen to review the existing admissions processes with the objective of simplifying, streamlining, and centralizing so that all international student admissions go through a single KU entry point. The has developed recommendations and an action plan to make the current KU International Programs admissions processes more efficient and centralized, ensuring rapid response to student applications for admission.
- Numbers of international freshman and transfer applicants and admitted international freshmen and transfer students for summer and fall 2014 continue ahead of the figures for summer and fall 2013 at this time, still two weeks in advance of the April 1 deadline.
International Partnerships: establish collaborations and articulation agreements
- See above regarding the KU Shorelight partnership.
- No new partnerships.
Visiting Student Programs: develop and implement
- No new activity. Visiting students from these institutions are enrolled for programs of varying lengths during the 2014 spring semester: Global UGRAD, Pakistan; IIE-administered Brazil Student Mobility Program; Kanagawa University, Japan; Kansai University, Japan; Universidad Arturo Prat, Chile; Zhejiang Normal University, and China.
Traditional Recruitment Activities: increase and diversify investments
- Messaging to new students continues via the CRM encouraging applicant to complete by the April 1 deadline, if they are outside the USA, and informing admitted students of the steps to take to prepare for departure and arrival in the USA and on campus in June (for summer and August (for fall). Additional messaging has encouraged students to participate in virtual events so that they can connect with current KU international students and ask questions of IRUA staff.
- Scholarship selection and awarding is nearly complete. IRUA was able to offer 25 KU-IIE undergraduate awards and nine KUEA awards to the most outstanding applicants in our fall 2014 pool. Recipients represent over 14 countries.
- Screening and selection of currently-enrolled international students to participate as KU International Student Ambassadors is underway. There is a pool of diverse, highly engaged candidates. Some will begin activities this spring, including posting on the IRUA blog, KU RenRen, and Weibo accounts.
- KU participated in another virtual CollegeWeekLive Fair. Many of the invited attendees were current KU international applicants or international students already admitted for fall 2014. Engagement with current KU students and IRUA staff encouraged application completion or commitment to attend KU in the fall.