March 19, 2012

Monday, March 19, 2012

Enrollment (Domestic) – Matt Melvin

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
  • Junior Days
  • Admitted Student Receptions
  • Pipeline Development Initiatives
  • Communications Flow Review/Process Mapping
  • Kaufmann Middle School Visit and Advisory Council
  • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
  • Predictive Modeling
  • Common Book
  • Early Alert System
  • Technology: establish systems and structures necessary to achieve enrollment results
  • TES and Uselect are purchased and an IT staff member has been assigned
  • CRM system set-up position is completed and moving forward to post
  • Imaging
  • Content Management System
  • Yield Management: solidify/improve yield rate from admit to enrolled
  • Admitted Student Receptions Completed
  • FAFSA Downloading and Package Preparation. Overall, FAFSA filers
  • Admitted Student receptions in Chicago and St. Louis
  • Daily Admitted Student Visits started on March 5
  • Daily communications to admitted students and parents to push next steps
  • NSO Reservation Live

Enrollment (International) – Charlie Bankart

    Recruitment: enhance Unit's planning and accountability
  • Developed new strategy to admit academically admissible undergraduates as Applied English Center-only students if they are unable to submit a TOEFL /IELTS score by the April 1 deadline. This will enable KU to administer English Proficiency tests during international student orientation. For those with sufficient English, academically admissible students will be transitioned immediately to full regular admission to degree programs.
  • Identified students missing application documents and continue active and tailored outreach via email to increase number of complete applications for review and an immediate decision.
  • By changing and consolidating walk-in hours within international undergraduate admissions and bringing on additional hourly support during the application rush period, we are processing applications at higher rates and getting students admitted in good time.
  • Began discussions on incorporating use of CRM to manage prospects and communicate efficiently and in a timely manner.
  • Began evaluating the availability of institutional data related to international applicants to assist with benchmark setting and trends analysis
  • We have started to evaluate the impact of shifting our secondary transcript requirement to six semesters from the current seven. This will require process changes, technologically innovations, and staff time realignment.
  • International Partnerships: establish collaborations and articulation agreements
  • New undergraduate partnership with Norway's Agder University established in collaboration with KU Aerospace Engineering for up to six visiting students coming to KU for non-degree coursework in aerospace each summer/fall. Agreement is currently acquiring signatures.
  • Visiting Student Programs: develop and implement
  • See Agder University partnership above. This is a visiting student program.
  • Traditional Recruitment Activities: increase and diversify investments
  • KU participated in the Spring Hobson's CollegeWeekLive International Day Virtual Fair – a web venue for interacting with and recruiting students to KU from around the world.


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