March 18, 2013

Monday, March 18, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Jayhawk Night receptions held in Chicago and St. Louis for prospective students
  • Junior Day on March 4
  • Hosted high school counselors on campus to learn more about KU
  • Visit day held for transfer students (recruitment and yield)
  • Work with Marketing Communications to develop publications and communications timeline for the Fall 2014 incoming class recruitment cycle

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Weekly Robo-Calls for incomplete FAS files
  • Collaboration with Public Affairs to distribute information to the campus community regarding the impact of sequestration on student aid programs, with emphasis on continued KU affordability messages
  • FAFSA completion events on campus and in the community

Technology: establish systems and structures necessary to achieve enrollment results

  • Continued collaboration with IT, SIS, EM and Athletics to implement the new Athletic Compliance Software
  • Meetings with FAS, OIRP, SIS, and Shared Service Center reps to discuss options for scholarship tracking tool
  • Working to develop and implement Oracle functionality for the new Financial Aid Shopping Sheet, designed to help prospective students and families compare college costs and make informed college-going decisions

Yield Management: solidify/improve yield rate from admit to enrolled

  • Jayhawk Night reception held in St. Louis for admitted seniors
  • Customized To Do List emails sent to admitted freshmen and transfer students on next steps.
  • Scholar Day held on March 8
  • Admissions Representatives sending correspondence based on territory
  • Deadline to apply to Multicultural Scholars Program and CLAS 3+3 BA/JD program
  • Distributed e-vites to all new admits, inviting them to participate in College Goal Sunday on February 24, 2013 at a location nearby (offered throughout the state of Kansas, including KU)
  • Weekly Robo-Calls for incomplete FAS files
  • Scholarship award letters distributed to new admits, based on updated test scores and/or 7th semester HS transcripts
  • Finalized KU Pell Advantage letters to new admits, in preparation for distribution the last week in March 2013

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • We are currently finalizing a FY 2014 annual strategic marketing and recruitment plan, as well as our target goals for undergraduate recruitment, partnership development, sponsored student programming, and visiting student program development for the next four years. The plan is slated for completion and dissemination in early April.
  • We are coordinating on the development of a new KU recruitment web page that will comprehensively serve the needs of all prospective students – international and domestic alike. The site will highlight the opportunities for international students and KU's international profile for domestic students.
  • We are also developing a new stand-alone web site for International Recruitment and Undergraduate Admissions that will focus on the specific needs of international students and provide prospective students with access to key resources and social media tools. This site will be translated into several languages – including Mandarin.
  • We have completed the development of an on-line electronic inquiry page for international students. This page will enable students to inquire about KU and will enable us to conduct more targeted outreach to prospective students. We will be using this new data collection tool in Taiwan and Korea this March when we participate in several education fairs.

Traditional Recruitment Activities: increase and diversify investments

  • We have created a new formal partnership with Zinch China. This partnership will provide KU with a more substantial ground and web presence in China, facilitate the collection of prospective student names that will be fed into our CRM, and enable us to coordinate our various activities in China. We are now completing a new KU profile for China that will be translated into Chinese and marketed throughout the country to students interested in studying abroad.
  • We have forged a new strategic partnership with CollegeWeekLive to conduct a series of virtual fairs over the coming year. CollegeWeekLive fairs attract 100s of 1000s of students from across the world and enables participating institutions to set up live chats with prospective and admitted students. We will be using this venue to reach out to more diverse groups of students outside the U.S., build stronger connections with students who have demonstrated an interest in KU, and to draw in current KU international students into our recruitment activities. CollegeWeekLive is a partner with the EducationUSA Advising Centers, a U.S. Dept of State-sponsored higher education initiative that KU has been involved with for a number of years.
  • We have engaged our partner in India, GenNext Education, Inc. to follow up with all of KU's admitted Indian students to encourage them to attend KU. GenNext will also be following up with prospective students who have incomplete applications to see if those applications can be complete by the April 1 deadline.
  • Scholarship letters have gone out this week to try and secure commitments to attend KU. A new need-based scholarship pilot initiative is underway in collaboration with Financial Aid and Scholarships to extend $2000 scholarships to five students with unmet need.


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