Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Junior Day held on February 17.
- Jayhawk Night held in Denver on February 20 and Minneapolis on February 27 for high school juniors.
- Developed data sets for FAST tool and market development.
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Financial Aid Awareness Month reminders sent to all students to file the 2014-15 FAFSA by the 3/1 priority date.
- Robo-calls made to students with incomplete FAFSAs, encouraging completion by mid-March.
Technology: establish systems and structures necessary to achieve enrollment results
- Finalizing new Financial Aid & Scholarship Prospectus for newly admitted students.
Yield Management: solidify/improve yield rate from admit to enrolled
- Destination KU visit program held on February 21 for admitted students of color and first-generation students.
- Jayhawk Night held in Denver on February 20 and Minneapolis on February 27 for admitted seniors.
- Customized email To Do list sent to admitted students.
- Jayhawk Night registration continues.
- Admitted Senior Day visits continue.
- College Goal Sunday FAFSA event held on Sunday 2/23/14.
- Weekly scholarship award letters sent to new admits.
- Financial Aid and Scholarships Web Chat held for newly admitted transfer students.
Recruitment: enhance Unit’s planning and accountability
- Summer/Fall 2014 International Freshman and Transfer Applications are up 29.7% from same date last year. Application deadlines not yet reached.
- Summer/Fall 2014 Total Number of International Freshman and Transfer Admits are up are up 40.5% from same date last year. Application deadlines not yet reached.
- Revision of contracts are underway for renewal of two partnerships: CollegeWeekLive coordinates targeted virtual fairs with students around the world using live text and video chats to promote study at US universities & colleges. Zinch China, a Chegg Company, has a well-established web presence in China. Zinch provides prospective students with information about KU in Mandarin Chinese and delivers KU college inquiry data from Chinese students searching on-line for U.S. post-secondary opportunities.
- During the annual campus visit with CollegeNet staff, IRUA discussed the addition of new features to the online application form and the KU ADMIT processing system that will enhance the promotion of KU, increase efficiency in the application process & communication with applicants, and improve data collection and record keeping.
- Incorporating the recruitment and marketing strategies for the new KU-Shorelight partnership KUAAP program into our strategic plan for Fall 2014 mid-cycle has been given top priority.
International Partnerships: establish collaborations and articulation agreements
- The KU-Shorelight partnership was officially announced by the Provost in several press releases. Logistics for implementation are under rapid development involving IRUA, AEC, ISS, CLAS, and many other units of the university. It is anticipated that the initiative will bring 50-70 new international freshman to KU for the Academic Accelerator Program in Fall 2014 with increasing numbers in years to come. IRUA is directly involved in the marketing, recruitment, and admissions processing elements of implementation.
- The primary KU international undergraduate scholarship is administered in partnership with the Institute for International Education in New York (see below).
- Office of International Programs hosted a visiting Fulbright Russian International Education Administrators (RIEA) Fellow from North-West Institute of Management, Saint-Petersburg, Russia. As Deputy Head of the International Department, our visitor had the opportunity to become familiar with all aspects of international education at KU including enrollment management, by meeting with staff in all KU International units, including OIP, IRUA, ISS, the AEC, and the Office of Study Abroad. She also visited many academic departments.
Visiting Student Programs: develop and implement
- Spring enrollment of visiting students from these institutions was previously reported: Global UGRAD, Pakistan; IIE-administered Brazil Student Mobility Program; Kanagawa University, Japan; Kansai University, Japan; Universidad Arturo Prat, Chile; Zhejiang Normal University, China. Groups arrive at various times during Spring semester.
Traditional Recruitment Activities: increase and diversify investments
- International Student Scholarship award letters are currently being delivered. The primary scholarship is administered in partnership with the Institute for International Education (see above). These awards typically draw the highest ability international freshmen and transfer students to KU from a diverse range of countries.
- Customized messaging from Hobsons CRM targeting freshmen and transfer applicants, coupled with individualized communication with IRUA admissions staff is effectively increasing the number of completed applications and admitted students for Summer & Fall 2014 (see figures above).
- On February 20, IRUA participated in CollegeWeekLive International Day, a virtual US university fair. Engagement with 282 prospective students from 86 countries. Three Student ambassadors and representatives from Graduate Studies assisted with the live text and video chats.
- The KU International Student Ambassador program has been re-conceptualized and resurrected. IRUA recruitment staff are actively recruiting and training new volunteers to increase the diversity and quality of the pool. IRUA has successfully used student ambassadors in a number of recent initiatives, including student blog postings, involvement in live video chats, translating for visiting groups, and posting on the KU RenRen and Weibo accounts (Chinese social media platforms equivalent to Facebook and Twitter).