June 25, 2012

Monday, June 25, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Duke Tip program held on June 2, 2012 for top scholars going in to 8th grade
  • Pipeline development of 2013, 2014, and 2015 high school classes
  • Follow up with incomplete applications
  • Finalizing 2013-14 scholarship matrix, based on 2012-13 application and yield data analysis (including calculations of partial tuition waivers following KBOR tuition and fee decisions)
  • Finalizing 2013-14 need-based grant awarding policies, based on data analysis of 2012-13 application/yield data to-date
  • Revamping recruitment videos for on and off campus events

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Collaboration with Schools/College to finalize Rising Student Scholar scholarship funding commitments
  • Preliminary Retention Tracking and Recruit Back Programs

Technology: establish systems and structures necessary to achieve enrollment results

  • Exploring text messaging vendors
  • Net Price Calculator
  • Imaging System Implementation

Yield Management: solidify/improve yield rate from admit to enrolled

  • Continue to communicate with freshmen and transfer students to register for orientation
  • Active FAS participation in daily New Student Orientation sessions, including daily “Taking Care of Business” and FAS Help Room sessions
  • Nightly auto-calls to new students scheduled for upcoming NSO session, reminding them to bring required documents when they visit campus so we can complete financial aid files

Enrollment (International)

International Partnerships: establish collaborations and articulation agreements

  • Developing a new partnership with Arturo Prat University in Chile. The agreement under consideration would enable groups of students to come to KU for a semester abroad to develop their English language skills. This initiative is targeted toward future teachers of English and would be funded by the Chilean government. Arturo Prat is also interested in sending their faculty members to KU for area-specific training and collaboration with KU faculty.

Recruitment: enhance Unit’s planning and accountability

  • Developed a conversion protocol in collaboration with Admissions to pull in international student prospect data to a new system that will allow for automated follow up and targeted messaging to international students interested in KU.
  • Added in new international recruitment categories into our data tracking system in the areas of virtual fairs, school visits abroad, EducationUSA Advising Center workshops, international university fairs, and international tours to enable us to track the impact and efficacy of recruitment expenditures and efforts in these areas.

Visiting Student Programs: develop and implement

  • For the 2013 Academic Year three new visiting student programs have been established, bringing Norwegian, Brazilian, and Chinese students to Lawrence for an academic year. Minimum projected tuition revenues for incoming students over these three programs exceed $100,000. Furthermore, all incoming visiting students will be staying in university housing.

Traditional Recruitment Activities: increase and diversify investments

  • International freshman applications are up 7.9% from a year ago.
  • International freshman admits are up 4.8% from a year ago.


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