June 24, 2013

Monday, June 24, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Working with Everspring to develop financial aid process workflow for online students.
  • Working with Marketing Communications to finalize FA14 Affordability publications.
  • Working with Marketing Communications to finalize application push and other recruitment publications.

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Distributed emails to scholarship recipients advising of scholarship availability for the 2013-14 academic year.
  • Disbursed financial aid to summer 2013 aid recipients.

Technology: establish systems and structures necessary to achieve enrollment results

  • Working with TES for upgrades which will increase usability.

Yield Management: solidify/improve yield rate from admit to enrolled

  • Conducting "Taking Care of Business" session during Orientation.
  • Conducting Financial Aid and Scholarships Help Room during Orientation.
  • Conducting robo-calls to new students scheduled for Orientation; advising of To-Do items to complete financial aid process.
  • Email reminders continue to be sent to remind students to register for orientation.

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • A new assessment rubric has been implemented for all new recruitment-related initiatives to enable better planning and decision making. A common set of standards and expectations has been articulated, along with appropriate metrics for each that will help us determine which programs are worthwhile, which need adjustment, and which no longer merit ongoing investment.

International Partnerships: establish collaborations and articulation agreements

  • Discussions have started on a new student and faculty collaboration between Film and Media Studies and the University of Applied Sciences in Offenburg, Germany. This may include faculty exchange and the development of sponsored and / or visiting student programs.

Visiting Student Programs: develop and implement

  • The final visiting student program draft agreement between the KU School of Engineering and Southwest Petroleum University in China is undergoing translation and routing in China. This will provide opportunities for up to 5 Chinese students to enroll in petroleum or chemical engineering courses at KU toward the completion of their undergraduate degrees. The agreement also supports the transition of students to KU Masters programs if they are qualified and supported by the KU faculty.

Traditional Recruitment Activities: increase and diversify investments

  • KU's China recruitment trip and series of yield and alumni events has begun. Over 440 KU Alumni now living in China have been contacted and invited to participate in events. Over a dozen currently enrolled Chinese students will be assisting staff with fair events and other recruitment efforts while on the ground in China.


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