June 11, 2012

Monday, June 11, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Hired two vacant Admissions Representative positions
  • Pipeline development of 2013, 2014, and 2015 high school classes
  • Working with University Relations (UR) to update FA13 financial aid marketing materials
  • Working with ISSS to explore new options for enhancing strategic initiatives for the International Student KU Tuition Grant

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Tracking preliminary retention rate
  • Retention modeling on Fall 2013 entering class

Technology: establish systems and structures necessary to achieve enrollment results

  • The CRM system maintenance and update position closed this week; there is a strong pool of candidates
  • TES implementation: Data cleansing is complete, new unit IDs loaded and preparing to pull test data for the vendor to load
  • Working with Admissions and SIS to develop/implement processes associated with self-reported GPA and test scores related to scholarship and Pell Advantage decisions for FA13 incoming class
  • Working with campus colleagues to develop/implement CRM for continuing students
  • Working with UR to schedule complete migration to Affordability.ku.edu (with re-directs from financialaid.ku.edu) – anticipated timeline August 2012

Yield Management: solidify/improve yield rate from admit to enrolled

  • Continue to communicate with freshmen and transfer students to register for orientation
  • Finalizing Fall 2013 scholarship programs

Enrollment (International)

Recruitment: enhance Unit’s planning and accountability

  • Registered admissions staff for training webinar on data-driven recruitment strategies; Webinar is being offered by NAFSA: Association of International Educators
  • Considering a partnership with domestic admissions to purchase a web recruitment package from Peterson’s to pilot over the coming year

Visiting Student Programs: develop and implement

  • Zhejiang Normal University agreement is being routed for signatures by the two Chancellors and Chief International Officers. One visiting student will attend KU in the fall of 2012 and 19 more are expected for spring 2013.

Traditional Recruitment Activities: increase and diversify investments

Applications for Summer through May 31, 2012, 2011, (2010 unavailable)
Action Type Summer 2012 Summer 2011
ADMT AEC 69 36
FYR 15 18
TRF 12 11
NSB 0 18
RAD 4 5
NVT 4 1
NAD 0 2
ADMT Total 104 91
APPL INC AEC 0 0
FYR 11 13
TRF 3 7
RAD 2 4
NSB 0 0
NVT 0 0
APPL INC Total 16 24
DENY FYR 4 3
TRF 3 3
RAD 0 0
NVT 0 0
AEC 0 1
DENY Total 7 7
WAPP AEC 0 0
FYR 0 1
TRF 0 1
RAD 0 0
NSB 2 0
WAPP Total 2 2
Grand Total 129 126
Applications for Fall through May 31, 2012, 2011, 2010:
Action Type Fall 2012 Fall 2011
ADMT AEC 53 53
FYR 350 322
TRF 106 94
NSB 60 63
NSP 6 0
RAD 10 4
NAD 0 1
NVT 1 0
ADMT Total 586 537
APPL INC AEC 1 4
FYR 368 333
TRF 50 55
RAD 3 3
NSB 0 0
NVT 0 0
APPL INC Total 422 395
COND FYR 3 4
TRF 1 3
RAD 4 0
COND Total 8 7
DENY FYR 37 40
TRF 11 28
RAD 01 1
NVT 1 2
AEC 0 0
DENY Total 50 71
WAPP AEC 0 0
FYR 30 26
TRF 6 4
RAD 0 0
NSB 0 0
WAPP Total 36 30
Grand Total 1102 1040

ADMT = Admitted (regular or provisional-based on TOEFL/IETLTS score)
APPL INC = Incomplete Application in Process
COND = Conditionally Admitted (due to some academic issue)
DENY = Denied Admission (did not meet KS Board of Regents minimum requirements)
WAPP = Admitted but declined admission (withdrawn application)

AEC = Non-degree seeking AEC
FYR = First year Freshmen
TRF = Transfer
NSB = Non-degree Study Abroad Exchange through KU program
NSP = Non-degree Special Program (such as Kansai, Kanagawa, etc.)
RAD = Readmitted KU student
NAD = Non-degree seeking adult
NSP = Non-degree special program
NVT = Non-degree visiting student



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