June 11, 2012
Enrollment (Domestic)
Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Hired two vacant Admissions Representative positions
- Pipeline development of 2013, 2014, and 2015 high school classes
- Working with University Relations (UR) to update FA13 financial aid marketing materials
- Working with ISSS to explore new options for enhancing strategic initiatives for the International Student KU Tuition Grant
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Tracking preliminary retention rate
- Retention modeling on Fall 2013 entering class
Technology: establish systems and structures necessary to achieve enrollment results
- The CRM system maintenance and update position closed this week; there is a strong pool of candidates
- TES implementation: Data cleansing is complete, new unit IDs loaded and preparing to pull test data for the vendor to load
- Working with Admissions and SIS to develop/implement processes associated with self-reported GPA and test scores related to scholarship and Pell Advantage decisions for FA13 incoming class
- Working with campus colleagues to develop/implement CRM for continuing students
- Working with UR to schedule complete migration to Affordability.ku.edu (with re-directs from financialaid.ku.edu) – anticipated timeline August 2012
Yield Management: solidify/improve yield rate from admit to enrolled
- Continue to communicate with freshmen and transfer students to register for orientation
- Finalizing Fall 2013 scholarship programs
Enrollment (International)
Recruitment: enhance Unit’s planning and accountability
- Registered admissions staff for training webinar on data-driven recruitment strategies; Webinar is being offered by NAFSA: Association of International Educators
- Considering a partnership with domestic admissions to purchase a web recruitment package from Peterson’s to pilot over the coming year
Visiting Student Programs: develop and implement
- Zhejiang Normal University agreement is being routed for signatures by the two Chancellors and Chief International Officers. One visiting student will attend KU in the fall of 2012 and 19 more are expected for spring 2013.
Traditional Recruitment Activities: increase and diversify investments
Action | Type | Summer 2012 | Summer 2011 |
---|---|---|---|
ADMT | AEC | 69 | 36 |
FYR | 15 | 18 | |
TRF | 12 | 11 | |
NSB | 0 | 18 | |
RAD | 4 | 5 | |
NVT | 4 | 1 | |
NAD | 0 | 2 | |
ADMT Total | 104 | 91 | |
APPL INC | AEC | 0 | 0 |
FYR | 11 | 13 | |
TRF | 3 | 7 | |
RAD | 2 | 4 | |
NSB | 0 | 0 | |
NVT | 0 | 0 | |
APPL INC Total | 16 | 24 | |
DENY | FYR | 4 | 3 |
TRF | 3 | 3 | |
RAD | 0 | 0 | |
NVT | 0 | 0 | |
AEC | 0 | 1 | |
DENY Total | 7 | 7 | |
WAPP | AEC | 0 | 0 |
FYR | 0 | 1 | |
TRF | 0 | 1 | |
RAD | 0 | 0 | |
NSB | 2 | 0 | |
WAPP Total | 2 | 2 | |
Grand Total | 129 | 126 |
Action | Type | Fall 2012 | Fall 2011 |
---|---|---|---|
ADMT | AEC | 53 | 53 |
FYR | 350 | 322 | |
TRF | 106 | 94 | |
NSB | 60 | 63 | |
NSP | 6 | 0 | |
RAD | 10 | 4 | |
NAD | 0 | 1 | |
NVT | 1 | 0 | |
ADMT Total | 586 | 537 | |
APPL INC | AEC | 1 | 4 |
FYR | 368 | 333 | |
TRF | 50 | 55 | |
RAD | 3 | 3 | |
NSB | 0 | 0 | |
NVT | 0 | 0 | |
APPL INC Total | 422 | 395 | |
COND | FYR | 3 | 4 |
TRF | 1 | 3 | |
RAD | 4 | 0 | |
COND Total | 8 | 7 | |
DENY | FYR | 37 | 40 |
TRF | 11 | 28 | |
RAD | 01 | 1 | |
NVT | 1 | 2 | |
AEC | 0 | 0 | |
DENY Total | 50 | 71 | |
WAPP | AEC | 0 | 0 |
FYR | 30 | 26 | |
TRF | 6 | 4 | |
RAD | 0 | 0 | |
NSB | 0 | 0 | |
WAPP Total | 36 | 30 | |
Grand Total | 1102 | 1040 |
ADMT = Admitted (regular or provisional-based on TOEFL/IETLTS score)
APPL INC = Incomplete Application in Process
COND = Conditionally Admitted (due to some academic issue)
DENY = Denied Admission (did not meet KS Board of Regents minimum requirements)
WAPP = Admitted but declined admission (withdrawn application)
AEC = Non-degree seeking AEC
FYR = First year Freshmen
TRF = Transfer
NSB = Non-degree Study Abroad Exchange through KU program
NSP = Non-degree Special Program (such as Kansai, Kanagawa, etc.)
RAD = Readmitted KU student
NAD = Non-degree seeking adult
NSP = Non-degree special program
NVT = Non-degree visiting student