June 11, 2012

Monday, June 11, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

Hired two vacant Admissions Representative positions
Pipeline development of 2013, 2014, and 2015 high school classes
Working with University Relations (UR) to update FA13 financial aid marketing materials
Working with ISSS to explore new options for enhancing strategic initiatives for the International Student KU Tuition Grant

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

Tracking preliminary retention rate
Retention modeling on Fall 2013 entering class

Technology: establish systems and structures necessary to achieve enrollment results

The CRM system maintenance and update position closed this week; there is a strong pool of candidates
TES implementation: Data cleansing is complete, new unit IDs loaded and preparing to pull test data for the vendor to load
Working with Admissions and SIS to develop/implement processes associated with self-reported GPA and test scores related to scholarship and Pell Advantage decisions for FA13 incoming class
Working with campus colleagues to develop/implement CRM for continuing students
Working with UR to schedule complete migration to Affordability.ku.edu (with re-directs from financialaid.ku.edu) – anticipated timeline August 2012

Yield Management: solidify/improve yield rate from admit to enrolled

Continue to communicate with freshmen and transfer students to register for orientation
Finalizing Fall 2013 scholarship programs

Enrollment (International)

Recruitment: enhance Unit’s planning and accountability

Registered admissions staff for training webinar on data-driven recruitment strategies; Webinar is being offered by NAFSA: Association of International Educators
Considering a partnership with domestic admissions to purchase a web recruitment package from Peterson’s to pilot over the coming year

Visiting Student Programs: develop and implement

Zhejiang Normal University agreement is being routed for signatures by the two Chancellors and Chief International Officers. One visiting student will attend KU in the fall of 2012 and 19 more are expected for spring 2013.

Traditional Recruitment Activities: increase and diversify investments

Applications for Summer through May 31, 2012, 2011, (2010 unavailable)
Action	Type	Summer 2012	Summer 2011
ADMT	AEC	69	36
	FYR	15	18
	TRF	12	11
	NSB	0	18
	RAD	4	5
	NVT	4	1
	NAD	0	2
ADMT Total		104	91
APPL INC	AEC	0	0
	FYR	11	13
	TRF	3	7
	RAD	2	4
	NSB	0	0
	NVT	0	0
APPL INC Total		16	24
DENY	FYR	4	3
	TRF	3	3
	RAD	0	0
	NVT	0	0
	AEC	0	1
DENY Total		7	7
WAPP	AEC	0	0
	FYR	0	1
	TRF	0	1
	RAD	0	0
	NSB	2	0
WAPP Total		2	2
Grand Total		129	126

Applications for Fall through May 31, 2012, 2011, 2010:
Action	Type	Fall 2012	Fall 2011
ADMT	AEC	53	53
	FYR	350	322
	TRF	106	94
	NSB	60	63
	NSP	6	0
	RAD	10	4
	NAD	0	1
	NVT	1	0
ADMT Total		586	537
APPL INC	AEC	1	4
	FYR	368	333
	TRF	50	55
	RAD	3	3
	NSB	0	0
	NVT	0	0
APPL INC Total		422	395
COND	FYR	3	4
	TRF	1	3
	RAD	4	0
COND Total		8	7
DENY	FYR	37	40
	TRF	11	28
	RAD	01	1
	NVT	1	2
	AEC	0	0
DENY Total		50	71
WAPP	AEC	0	0
	FYR	30	26
	TRF	6	4
	RAD	0	0
	NSB	0	0
WAPP Total		36	30
Grand Total		1102	1040

ADMT = Admitted (regular or provisional-based on TOEFL/IETLTS score)
APPL INC = Incomplete Application in Process
COND = Conditionally Admitted (due to some academic issue)
DENY = Denied Admission (did not meet KS Board of Regents minimum requirements)
WAPP = Admitted but declined admission (withdrawn application)

AEC = Non-degree seeking AEC
FYR = First year Freshmen
TRF = Transfer
NSB = Non-degree Study Abroad Exchange through KU program
NSP = Non-degree Special Program (such as Kansai, Kanagawa, etc.)
RAD = Readmitted KU student
NAD = Non-degree seeking adult
NSP = Non-degree special program
NVT = Non-degree visiting student

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