Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Email sent to rising juniors about the application going live on July 1
- Mailing sent to parents of rising juniors about KU
- Postcard sent to 9th and 10th graders about KU
- Finalize changes to the 2014-15 Scholarship Matrix for publication updates
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Distributed Robo-Calls to students who have not yet accepted aid for 2013-14, encouraging them to do so by early June
- Completed end-of-term financial aid academic progress review and distributed personalized status-check emails to students
- Distributed Robo-Calls to students who have submitted a FAFSA and enrolled for SU13, but haven't yet submitted a Request for Summer Aid
Technology: establish systems and structures necessary to achieve enrollment results
- Continued work with OIRP and SSC to develop scholarship commitment tracking tools
Yield Management: solidify/improve yield rate from admit to enrolled
- Email sent to freshmen who have paid the new student fee to remind them about sending the final transcript and official test scores
- Email sent from the Chancellor to parents of freshmen who have paid
- Email reminders continue to be sent to remind students to register for orientation
- Distributing weekly Robo-Calls to new students with incomplete financial aid files to check their To-Do List in Enroll and Pay prior to arriving for Orientation
- Finalized Orientation Taking Care of Business session
Recruitment: enhance Unit's planning and accountability
- After purchasing over 4,200 TOEFL score contact names from Hobson's (see below), we are piloting a new series of strategic communications initiatives with prospective student names of TOEFL test-takers to inform them about KU and move them to the application stage. Code structures have been put in place to enable us to evaluate the impact of specific initiatives on prospects' likelihood to apply. In other words, from those 4,200 names we will know exactly who applied. We will also have the tools available to discover why those who do not, didn't
- We have completed the last recruitment search and hire for an Administrative Associate for Recruitment. This position will enhance our student communications, facilitate critical data entry processes, and assist us with the research and analysis tasks related to our strategic recruitment investments so that we can make informed planning decisions.
International Partnerships: establish collaborations and articulation agreements
- Met with AmVnX – a U.S. higher education advising service in Vietnam to discuss the development of stronger recruitment pipelines between KU and Vietnam. This would capitalize upon KU's growing presence in Vietnam, heightened interest among Vietnamese students in studying in the U.S., and recent visits to Vietnam made by the Applied English Center of International Programs.
- Met with our Indian partner, GenNextEducation, Inc. to discuss our upcoming Indian recruitment trip, pathway program development, and additional initiatives that will lead to increased Indian student numbers at KU. A trip in December to meet with senior higher education officials in India has been discussed and is now in the initial planning stages.
- Met with KIC UnivAssist from India. This organization has been developing new alumni initiatives in India as an integral part of the Indian student recruitment model. We are exploring how this organization can help KU solidify and expand upon its networks with Indian KU alumni.
Visiting Student Programs: develop and implement
- Submitted a draft visiting student agreement to Southwest Petroleum University in China for a new visiting student program in Chemical and Petroleum Engineering. This would bring 5 students to KU from China each academic year for course work in their fields of study.
Traditional Recruitment Activities: increase and diversify investments
- KU has invested in its first group of TOEFL test taker names that match KU's strategic recruitment priorities in Asia, the Middle East, and Central/South America. 4,200 names are now in our prospect student database and we are launching our first proactive electronic recruitment campaign. Timing was strategic as we will have in—person information fair follow-ups in China and India over the summer and are directing these students to those events. KU staff, alumni and current KU international students will be at the events to talk with prospects and their families about KU.
- International enrollment for the Lawrence campus on opening day this summer was up by 7.13%. We have 330 more international students enrolled this summer as of Monday than we did on opening day of summer 2012.
- Among new international students, participation in orientation this summer was double that of the previous summer (2012). 91 students participated in orientation.