July 9, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

• Meeting with KU Alumni Association to discuss legacy recruitment efforts
• Proofed publications for Fall 2013 Apply campaign
• Communication Plan Development
• Development of Annual Marketing and Recruitment Plan

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

• Consulted with KUEA and requested random sample of KUEA funds currently designated for Awards and Prizes for our review of flexibility/applicability to Rising Student Scholars project
• Preliminary Retention Tracking and development of a direct mail piece to those not registered

Technology: establish systems and structures necessary to achieve enrollment results

• Participated in on-campus demos of:
  • Blackboard Student Services
  • CRM Consultant
  • Grey-Heller Mobile Apps
  • Text messaging/Auto-dialing vendor
• Work continues on the new Noel Levitz Total Cost Calculator
• Fall 2013 Affordability publications have been finalized and website is being updated

Yield Management: solidify/improve yield rate from admit to enrolled

• Continued to communicate with freshmen and transfer students to register for orientation

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

• Developing a 'measurable outcomes matrix' for all recruitment investments (travel, subscriptions, mailings, web presence, workshops, meetings, partnership developments) for measuring and reporting monetary and non-monetary returns on investments.
• Established regional priorities for recruitment efforts for the 2012-2013 cycle: Latin America, East Asia, South Asia, and the Middle East. Investments will align with regional emphases, and include a balance with respect to undergraduate, graduate, Applied English Center-only, sponsored, and visiting student recruitment goals.
• Created conversion file to migrate all data from old systems into the Hobson's CRM database. This will enable the establishment of an active prospect management strategy and create a seamless transition from prospect to applicant to admitted student.
• Partnering with Graduate Studies and Domestic Undergraduate Admissions on developing a stronger web presence. Currently investigating an investment in Peterson's on-line profile.
• Planning fall recruitment trips to China, Brazil, Ecuador, Peru, Chile, Argentina. Exploring the possibility of a recruitment trip to high schools in India.
• Planning underway for a recruitment trip in the Spring 2013 semester to the Middle East. Countries may include Saudi Arabia, Iraq, and Kuwait. May partner with Purdue University to host a small two-university fair in the Eastern Province of Saudi Arabia.

International Partnerships: establish collaborations and articulation agreements

• Continuing to work with Arturo Prat University in Chile on a new partnership that will lead to faculty and student exchange.

Traditional Recruitment Activities: increase and diversify investments

• For Fall 2012, 119 incoming international student freshmen and transfers have already paid their new student fee to hold their enrollment spot for the fall semester. This is not inclusive o of the incoming sponsored or visiting student populations also arriving. This exceeds our goal of 100 incoming first-year and transfer students for Fall.