July 8, 2013

Monday, July 8, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Application push emails sent out and finalizing landing pages
  • New admissions website in final stages of development
  • Meetings with search vendors for pipeline development
  • FAS collaboration with Marketing Communications to update FAS recruitment publications and Affordability Website, following KBOR 2013-14 tuition rate decisions

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Preliminary Retention Tracking of 2012-13 FYR and TR students
  • Phone call follow-up with FYR and TR in good standing that were enrolled for Fall 2013 that cancelled their registration

Technology: establish systems and structures necessary to achieve enrollment results

  • FAS and OIRP collaboration in development of the new scholarship tracking tools
  • FAS and SIS collaboration to automate loan origination process (resulting from increase in federal student loan origination fees)

Yield Management: solidify/improve yield rate from admit to enrolled

  • Email reminders continue to be sent to remind students to register for orientation
  • FAS Robo-calls to Orientation registrants a few days prior to the Orientation visit to remind them to complete their FAS files prior to Orientation
  • Conducting Orientation events:  Financial Aid Help Room and Taking Care of Business

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Summer recruitment and yield events in China continue. In Beijing this week we participated in a major education fair and held both information sessions and yield events. At our yield event this week, we welcomed 13 newly admitted grad students to the Jayhawk family, as well as 9 new undergraduates. Ten KU alumni and current students from China came to the event to greet and congratulate the newly admitted students.  Six prospective students and their families also came to the event to learn more about KU and to talk with an admissions counselor.
  • A KU representative met with 3 newly admitted students in Guangzhou yesterday, as well as with their parents, and information and yield events will continue in Chengdu and Wuhan over this week. The response to KU’s presence in China has been wonderful.  Alumni, current students, newly admitted students and prospects, while not all able to participate in events, have been reaching out to KU and supporting our efforts there.

International Partnerships: establish collaborations and articulation agreements

  • We continue to negotiate a visiting student agreement between KU’s Petroleum and Chemical Engineering program and Southwest China Petroleum University.


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