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January 22, 2013

Tuesday, January 22, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Registration opened for Junior Days
  • Reminder postcard sent to transfer students about February 1 deadline
  • Purchased College Board names to build the prospective student pipeline
  • Invitations mailed to prospective juniors in Denver and Dallas for Jayhawk Nights receptions
  • FAS asked KU Marketing & Communications to post 3/1 priority date countdown on KU homepage beginning 2/1/13 (after 2/1 transfer admit application/scholarship eligibility is down, effective 2/1/13)

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • FAS asked KU Marketing & Communications to post 3/1 priority date countdown on KU homepage beginning 2/1/13 (after 2/1 transfer admit application/scholarship eligibility is down, effective 2/1/13)
  • Distributed scholarship renewal criteria to all scholarship and Pell Advantage recipients
  • Distributed Financial Aid Satisfactory Academic Progress status email notifications to current financial aid recipients, reminding them of financial aid eligibility criteria

Technology: establish systems and structures necessary to achieve enrollment results

  • Test files have been sent to the vendor for review for the implementation of the Transfer Evaluation System.

Yield Management: solidify/improve yield rate from admit to enrolled

  • Phone call and email reminders to spring admits to register for spring orientation
  • Registration opened for Destination KU
  • Home for the Holidays event took place in San Francisco
  • Online Chats took place for various states and regions in Kansas
  • Ambassadors started giving tours on January 7 during the winter break
  • Invitations mailed to admitted seniors in Denver and Dallas for Jayhawk Nights receptions
  • FAS Communication Flow set-up (including all online messaging)
  • FAS, ADM, and Marketing Communications planning for live web chats in January and February
  • Scholarship offer data weekly reports

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • The focus for Fall 2012 was on admissions processing, the hiring of key recruitment personnel in IRUA (Assistant Director for Recruitment and Communications Coordinator), as well as the implementation of CRM for the new unit. All are now complete as of this progress report.
  • With recruitment personnel in place and a strategic international enrollment communication and management plan in implementation, we can focus additional energy and resources on increasing our application numbers (China/East Asia, Southeast Asia, the Middle East, and South America representing our primary target regions). Recruitment travel to all regions will be complete by May 2013.
  • We registered to participate in recruitment fairs in Taiwan and Korea for March (Pre-Summer/Fall Application Deadline) and Saudi Arabia in April.
  • A new task force of faculty and administrators with expertise and involvement in China has been formed to develop a series of strategic initiatives in China. Recruitment of students will be a major component to this, in addition to faculty mobility and the development of education abroad opportunities for students. International Programs, Center for Global and International Studies, East Asian Languages and Cultures, Office of Study Abroad, the Confucius Institute, the East Asian Studies Center, and International Recruitment and Undergraduate Admissions are all a part of this China Initiatives Task Force.

International Partnerships: establish collaborations and articulation agreements

  • A new collaboration with Aerospace Engineering, Graduate Studies and the Chinese Scholarship Council is under way to explore the development of a new 2+2 articulation agreement for a Ph.D. in Aerospace Engineering. It is envisioned that the program will bring up to 20 talented Chinese doctoral students to KU to complete their degrees after an initial two years of doctoral study in China.

Traditional Recruitment Activities: increase and diversify investments

    Key Points from the Spring Data: 2012 vs 2013
  • KU IRUA's admit numbers for Spring 2013 reflect a 9.59% increase from Spring 2012.
  • If yield rates continue at current levels (52.61%), we can expect a Spring 2013 enrollment of approximately 156 new undergraduate students.
  • Key Points from the Summer/Fall Data: 2011 vs 2012
  • KU's international undergraduate enrollment numbers increased 50% between Summer/Fall 2011 and Summer/Fall 2012.
  • Implementation of a TOEFL score submission requirement seems to have yielded a stronger international applicant pool (admit rates for Summer/Fall combined increased by 8.31%).
  • International undergraduate applicants who apply to and are admitted by KU IRUA are more likely to attend KU than not (overall yield rate for Summer/Fall 2012 was 52.61%, a 27.71% increase in the yield rate from the previous year).


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