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January 13, 2014

Monday, January 13, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Continued distribution of 2014-15 scholarship award letters.
  • FAS participation in the Honors Reception for FA14 new admits admitted to the Honors Program.
  • Senior Day held on November 22, 2013.

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Kauffman Scholars Advisory Council meeting held.

Technologyestablish systems and structures necessary to achieve enrollment results

  • Submitted KU data set to Scannell and Kurz for FAST Tool development.
  • Participated in a Federal Student Aid Advisory Council meeting, with opportunity to provide feedback to help simplify the 2014-15 FAFSA.

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Yield communications continue to be sent to admitted students.
  • Tele-counselors continue to call students as they are admitted.

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • The FY 2015 strategic communication plan has been drafted and is now being revised.  The primary focus will be on the development of a new web site for international recruitment and admissions that incorporates the new KU recruitment partnership with Shorelight.  A new focus will also include a targeted and strategic set of communication initiatives targeted toward sponsoring agencies and sponsored students.
  • Three new entry points for degree-seeking international students are under development in collaboration with Shorelight.  These will provide opportunities for KU to attract talented students into accelerated academic degree programs.
  • KU’s international pre-arrival packet is undergoing complete revision to enable KU to provide admitted students with critical information earlier in the recruitment process.

International Partnershipsestablish collaborations and articulation agreements

  • Limited funding has been identified to serve as cost sharing funds to secure enrollment of agency-sponsored students for KU degrees.  Many agencies require institutional cost share prior to providing students with near-full sponsorship.

Traditional Recruitment Activitiesincrease and diversify investments

  • KU has planned a recruitment visit to India in February to visit approximately 18 high schools in 6 different cities.  This will be the third such visit in the past 2 years. Alumni and yield events are in development. 
  • We are currently in the planning phase for KU’s international recruitment travel for the FY 2015 year.  Saudi Arabia, Korea, Vietnam, Brazil, China, and India are among the top priorities.


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NACUBO Cover

Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

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44 nationally ranked graduate programs.
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