Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Continued distribution of 2014-15 scholarship award letters.
- FAS participation in the Honors Reception for FA14 new admits admitted to the Honors Program.
- Senior Day held on November 22, 2013.
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Kauffman Scholars Advisory Council meeting held.
Technology: establish systems and structures necessary to achieve enrollment results
- Submitted KU data set to Scannell and Kurz for FAST Tool development.
- Participated in a Federal Student Aid Advisory Council meeting, with opportunity to provide feedback to help simplify the 2014-15 FAFSA.
Yield Management: solidify/improve yield rate from admit to enrolled
- Yield communications continue to be sent to admitted students.
- Tele-counselors continue to call students as they are admitted.
Recruitment: enhance Unit’s planning and accountability
- The FY 2015 strategic communication plan has been drafted and is now being revised. The primary focus will be on the development of a new web site for international recruitment and admissions that incorporates the new KU recruitment partnership with Shorelight. A new focus will also include a targeted and strategic set of communication initiatives targeted toward sponsoring agencies and sponsored students.
- Three new entry points for degree-seeking international students are under development in collaboration with Shorelight. These will provide opportunities for KU to attract talented students into accelerated academic degree programs.
- KU’s international pre-arrival packet is undergoing complete revision to enable KU to provide admitted students with critical information earlier in the recruitment process.
International Partnerships: establish collaborations and articulation agreements
- Limited funding has been identified to serve as cost sharing funds to secure enrollment of agency-sponsored students for KU degrees. Many agencies require institutional cost share prior to providing students with near-full sponsorship.
Traditional Recruitment Activities: increase and diversify investments
- KU has planned a recruitment visit to India in February to visit approximately 18 high schools in 6 different cities. This will be the third such visit in the past 2 years. Alumni and yield events are in development.
- We are currently in the planning phase for KU’s international recruitment travel for the FY 2015 year. Saudi Arabia, Korea, Vietnam, Brazil, China, and India are among the top priorities.