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February 6, 2012

Monday, February 6, 2012
Enrollment (Domestic) – Matt Melvin
Undergraduate Domestic Recruitment
  • Yield Management - Efforts are currently underway to help solidify the yield rate (the number of admitted students that enroll). These efforts include faculty calling campaigns, targeted on and off campus programming, financial aid packaging and an integrated multi-channeled (print, phone, email, web) plan designed to communicate the benefits of attending KU to admitted students and parents.
  • Recruitment efforts for the classes of 2013, 2014 and 2015 have begun through our expanded search strategy and targeted visit programs for high school juniors and their families.
  • Finalizing position descriptions for additional staff members to support the CRM and the ongoing development and implementation targeted communication flows.
Transfer Recruitment
  • Purchased new technology tools designed to enhance student self-service related to the review of transfer credits. Continue to work with internal and external stakeholders regarding the identification and recalibration of more transfer-centric policies.
Retention Management
  • Efforts are underway to improve the first-year experience (FYE) through the creation and implementation of more intentional and purposeful programming including a common book, first-year seminars, supplemental instruction, and revised new student orientation programming.
Enrollment (International) – Charlie Bankart
  • Research continues on international undergraduate and graduate student choice and the identification of key factors in the recruitment of international students to KU. Two focus groups (one undergraduate and one graduate) have been formed to get feedback on the survey before distribution to all international students at KU. The focus group discussions will occur on February 22nd.
  • Sending out letters and emails to admissible international applicants to KU who have been targeted for outreach to increase KU's yield. Both groups lack the TOEFL score needed to be considered for full admission to KU, but are academically admissible after taking the AEC proficiency exam.


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