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February 4, 2013

Monday, February 4, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Purchased ACT PLAN names to build the prospective student pipeline
  • Finalized Zinch contract
  • Invitations mailed to prospective juniors in Minneapolis and Chicago for Jayhawk Nights receptions

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Persistence Profile Tracking and Evaluation of First-Term Progression, Performance and Persistence

Technology: establish systems and structures necessary to achieve enrollment results

  • The contract for the transcript evaluation system is being renegotiated.
  • Virtual Tour update

Yield Management: solidify/improve yield rate from admit to enrolled

  • eQualification survey administered to assess probability of enrollment
  • Invitations mailed to admitted seniors in Minneapolis and Chicago for Jayhawk Nights receptions
  • Online Hawk Talks held for Kansas and out-of-state students
  • Home for the Holiday events held in Los Angeles, Tulsa, Austin, and Phoenix

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Recruitment professional staff are now hired and on board. This includes both the new Communications Coordinator and the new Assistant Director for Recruitment and Articulation Agreements.
  • A new web initiative has been established with Marketing & Communications to develop a unified web presence for undergraduate recruitment and admissions. This would entail creating a unified portal for information related to KU, scholarships, and application processes so that both international and domestic students could discover KU more easily.
  • In collaboration with Zinch, KU International Recruitment and Undergraduate Admissions will be organizing an on-the-ground recruitment effort in 3 cities in China this fall. The plan will involve targeted outreach to students and their families in strategically determined areas of China, the pre-screening of students for admissibility and potential to attend KU, and creating opportunities for students and their parents to meet a KU recruitment representative in their home city this fall.

Traditional Recruitment Activities: increase and diversify investments

  • A new program has been implemented on-campus to reach out to international educator and student groups visiting campus and inform them regarding admissions options for their students at home. This will include proactive outreach to groups of high school teachers and counselors from abroad, higher education administrators, and students here on short-term intensive English programs, and representatives from higher education-related organizations.
  • KU has registered for two virtual education fairs to reach out to and answer questions from prospective students this spring in advance of our April 1 deadline for summer/fall admission. The fairs will provide opportunities for students considering KU to speak with a KU international student about their experience here, to speak with an admissions counselor, and to discover information about KU academics and the community.
  • KU has registered to attend AIEF education fairs in March in several cities in Taiwan and Korea. This is in advance of our April 1 deadline for summer/fall admission.
  • KU has registered to attend an education fair in Saudi Arabia in April in collaboration with the Applied English Center.
  • KU is developing a new marketing partnership with Zinch to enhance its on-the-ground recruitment efforts in China. This will involve the creation of a new web presence for KU in China and connecting students with ideal profiles to KU recruitment and admissions staff.


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