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February 24, 2014

Monday, February 24, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Transfer Scholarship Award Letter distribution
  • Jayhawk Night for high school juniors held in Dallas and Chicago
  • Attended Phi Theta Kappa luncheon that honors Kansas All State Academic Team (top transfer students)

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Robo-Calls to students with missing information for their 2014-15 FAFSA
  • Financial aid awareness month – multiple outreach events for FAFSA-push campaign

Technologyestablish systems and structures necessary to achieve enrollment results

  • Collaboration with MarComms and SIS to finalize the new FAS Prospectus for new admits

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Robo-Calls to students with missing information for their 2014-15 FAFSA
  • Financial aid awareness month – multiple outreach events for FAFSA-push campaign
  • E-vite to all new admits regarding College Goal Sunday on Sunday, Feb. 23, 2014
  • FAFSA-Push Web Chats for new admits
  • Customized email To-Do list sent to admitted students
  • Jayhawk Night registration continues
  • Admitted Senior Day visits continue
  • Jayhawk Night for admitted seniors held in Dallas and Chicago

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • Held two successful KU yield events in India (Bangalore and Pune) for admitted students
  • Hosted group of 20 Chinese high school students on campus to learn about KU
  • Began implementing Phase II on our admissions website initiative in collaboration with Marketing Communications. Will be enhancing the international profile and functionality of the new site.

Traditional Recruitment Activitiesincrease and diversify investments

  • Completed a high school recruitment trip to 6 cities in India during this period
  • Held another global virtual fair through CollegeWeekLive for KU to chat virtually with prospective students
  • Piloted KU’s first Adobe Connect virtual chat with student in collaboration with the Education USA Advising Center in Armenia


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Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

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