February 24, 2014

Enrollment (Domestic)

Recruitment:  strengthen pipeline through more aggressive funnel management (FYR/TR)

• Transfer Scholarship Award Letter distribution
• Jayhawk Night for high school juniors held in Dallas and Chicago
• Attended Phi Theta Kappa luncheon that honors Kansas All State Academic Team (top transfer students)

Retention Management:  increase first-year rate to 90%, six-year graduation to 70%

• Robo-Calls to students with missing information for their 2014-15 FAFSA
• Financial aid awareness month – multiple outreach events for FAFSA-push campaign

Technology:  establish systems and structures necessary to achieve enrollment results

• Collaboration with MarComms and SIS to finalize the new FAS Prospectus for new admits

Yield Management:  solidify/improve yield rate from admit to enrolled

• Robo-Calls to students with missing information for their 2014-15 FAFSA
• Financial aid awareness month – multiple outreach events for FAFSA-push campaign
• E-vite to all new admits regarding College Goal Sunday on Sunday, Feb. 23, 2014
• FAFSA-Push Web Chats for new admits
• Customized email To-Do list sent to admitted students
• Jayhawk Night registration continues
• Admitted Senior Day visits continue
• Jayhawk Night for admitted seniors held in Dallas and Chicago

Enrollment (International)

Recruitment:  enhance Unit’s planning and accountability

• Held two successful KU yield events in India (Bangalore and Pune) for admitted students
• Hosted group of 20 Chinese high school students on campus to learn about KU
• Began implementing Phase II on our admissions website initiative in collaboration with Marketing Communications. Will be enhancing the international profile and functionality of the new site.

Traditional Recruitment Activities:  increase and diversify investments

• Completed a high school recruitment trip to 6 cities in India during this period
• Held another global virtual fair through CollegeWeekLive for KU to chat virtually with prospective students
• Piloted KU’s first Adobe Connect virtual chat with student in collaboration with the Education USA Advising Center in Armenia