February 24, 2014
Enrollment (Domestic)
Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Transfer Scholarship Award Letter distribution
- Jayhawk Night for high school juniors held in Dallas and Chicago
- Attended Phi Theta Kappa luncheon that honors Kansas All State Academic Team (top transfer students)
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Robo-Calls to students with missing information for their 2014-15 FAFSA
- Financial aid awareness month – multiple outreach events for FAFSA-push campaign
Technology: establish systems and structures necessary to achieve enrollment results
- Collaboration with MarComms and SIS to finalize the new FAS Prospectus for new admits
Yield Management: solidify/improve yield rate from admit to enrolled
- Robo-Calls to students with missing information for their 2014-15 FAFSA
- Financial aid awareness month – multiple outreach events for FAFSA-push campaign
- E-vite to all new admits regarding College Goal Sunday on Sunday, Feb. 23, 2014
- FAFSA-Push Web Chats for new admits
- Customized email To-Do list sent to admitted students
- Jayhawk Night registration continues
- Admitted Senior Day visits continue
- Jayhawk Night for admitted seniors held in Dallas and Chicago
Enrollment (International)
Recruitment: enhance Unit’s planning and accountability
- Held two successful KU yield events in India (Bangalore and Pune) for admitted students
- Hosted group of 20 Chinese high school students on campus to learn about KU
- Began implementing Phase II on our admissions website initiative in collaboration with Marketing Communications. Will be enhancing the international profile and functionality of the new site.
Traditional Recruitment Activities: increase and diversify investments
- Completed a high school recruitment trip to 6 cities in India during this period
- Held another global virtual fair through CollegeWeekLive for KU to chat virtually with prospective students
- Piloted KU’s first Adobe Connect virtual chat with student in collaboration with the Education USA Advising Center in Armenia