February 17, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

• Collaboration with Kauffman Foundation to strengthen KU-Kauffman Scholars partnership
• Jayhawk Night receptions held in Denver and Dallas for prospective students
• Transfer scholarship deadline was February 1

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

• FAS communications to all current students for whom KU has received a 2013-14 ISIR/FAFSA
• Robo-calls to current students with incomplete 2013-14 FAFSA files
• February is Financial Aid Awareness Month: FAS FAFSA 3/1 priority date ads on Facebook, KU Buses, and banners in residence halls

Technology: establish systems and structures necessary to achieve enrollment results

• TES contract has been renegotiated for 2013
• IT Demo of KU Knowledge Base system applicable for service delivery
• Met with IT, Huron, and College SSC colleagues to discuss development of scholarship tools

Yield Management: solidify/improve yield rate from admit to enrolled

• FAS communications to prospective students for whom KU has received a 2013-14 ISIR/FAFSA
• Robo-calls to newly admitted students with incomplete 2013-14 FAFSA files
• Scholarship offer letters to newly admitted transfer students
• Scholarship offer letters to newly admitted freshmen who submitted updated test scores and/or HS GPA
• 1.29.13: FAS conducted a live Web Chat for newly admitted transfer students
• 2.5.13: FAS conducted a live Web Chat for newly admitted out-of-state students
• 2.7.13: FAS conducted live a Web Chats for newly admitted in-state students
• Jayhawk Night receptions held in Denver and Dallas for admitted seniors
• Orientation registration went live on February 1. Email messages were sent to admitted students and parents of freshmen admitted students
• Qualifying campaign started for admitted freshmen

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

• We have upgraded two staff processing positions in International Admissions to double our capacity for making admit decisions, conducting credit evaluations, and evaluating transfer credit to KU.
• We have begun using CRM to proactively reach out to applicants with incomplete files. We are dramatically reducing incomplete application numbers.
• Hawk Notes will go out to students via CRM for the first time.

Traditional Recruitment Activities: increase and diversify investments

• Admit numbers for this coming summer (this week compared to the same week last year) are up 234%. We currently have 87 admitted students, compared to 26 at this time last year. We are now working hard to secure their enrollment.
• Admit numbers for Fall 2013 (comparing this week to the same time last year) are up 31%. We currently have 93 admitted international undergraduate students compared to 71 at this time last year.