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  • February 10, 2014

February 10, 2014

Monday, February 10, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Email sent to PSAT students
  • Communications to students submitting FAFSA to KU, but haven’t applied for Admissions; encouraging them to submit an Admission Application

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Communications to continuing students who have submitted a FAFSA to KU, thanking them for submitting the FAFSA and advising of next steps associated with awarding Financial Aid and Scholarships
  • E-communications to scholarship and Pell Advantage students, reminding them of award renewal criteria and academic resources available to assist in academic success
  • Collaboration with Bursar colleagues to protect targeted aid recipients from late-payment fee

Technologyestablish systems and structures necessary to achieve enrollment results

  • Changes to the CredTran system that enable better performance were moved into production

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Customized email To Do list sent to admitted students
  • Jayhawk Night registration continues
  • Admitted Senior Jayhawk Days started
  • Orientation registration went live on February 1
  • Communications to new admits who have submitted a FAFSA to KU, welcoming them to KU and advising of next steps associated with awarding Financial Aid and Scholarships
  • Continue to distribute scholarship award letters to transfer students and to FA14 admits with updated test scores/7th semester GPA
  • Finalized plans for live FAS Web Chats in mid-February for new admits (in collaboration with Admissions and Marketing Communications)

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • The FY 2015 strategic international recruitment plan is under development.  A new section is under development to incorporate the new KU Academic Accelerator Program into our planning.
  • A recruitment and admissions retreat was held to prioritize opportunities and investments for the coming year.
  • Zinch China representatives visited campus to review data from the previous year on prospect student web use in China.  New web opportunities are now under review.

Traditional Recruitment Activitiesincrease and diversify investments

  • IRUA’s recruiter departed for India and is currently visiting high schools and meeting with newly admitted students.
  • The scholarship deadline has passed and merit-based scholarship recipients are being identified.


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Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

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