February 10, 2014

Enrollment (Domestic)

Recruitment:  strengthen pipeline through more aggressive funnel management (FYR/TR)

• Email sent to PSAT students
• Communications to students submitting FAFSA to KU, but haven’t applied for Admissions; encouraging them to submit an Admission Application

Retention Management:  increase first-year rate to 90%, six-year graduation to 70%

• Communications to continuing students who have submitted a FAFSA to KU, thanking them for submitting the FAFSA and advising of next steps associated with awarding Financial Aid and Scholarships
• E-communications to scholarship and Pell Advantage students, reminding them of award renewal criteria and academic resources available to assist in academic success
• Collaboration with Bursar colleagues to protect targeted aid recipients from late-payment fee

Technology:  establish systems and structures necessary to achieve enrollment results

• Changes to the CredTran system that enable better performance were moved into production

Yield Management:  solidify/improve yield rate from admit to enrolled

• Customized email To Do list sent to admitted students
• Jayhawk Night registration continues
• Admitted Senior Jayhawk Days started
• Orientation registration went live on February 1
• Communications to new admits who have submitted a FAFSA to KU, welcoming them to KU and advising of next steps associated with awarding Financial Aid and Scholarships
• Continue to distribute scholarship award letters to transfer students and to FA14 admits with updated test scores/7th semester GPA
• Finalized plans for live FAS Web Chats in mid-February for new admits (in collaboration with Admissions and Marketing Communications)

Enrollment (International)

Recruitment:  enhance Unit’s planning and accountability

• The FY 2015 strategic international recruitment plan is under development.  A new section is under development to incorporate the new KU Academic Accelerator Program into our planning.
• A recruitment and admissions retreat was held to prioritize opportunities and investments for the coming year.
• Zinch China representatives visited campus to review data from the previous year on prospect student web use in China.  New web opportunities are now under review.

Traditional Recruitment Activities:  increase and diversify investments

• IRUA’s recruiter departed for India and is currently visiting high schools and meeting with newly admitted students.
• The scholarship deadline has passed and merit-based scholarship recipients are being identified.