Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Inquiry email sent to juniors
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- No new updates
Technology: establish systems and structures necessary to achieve enrollment results
- No new updates
Yield Management: solidify/improve yield rate from admit to enrolled
- Reminders to apply to LEAD program sent to admits with select criteria
- Invitations to apply to Multicultural Scholars Program sent to admits with select criteria
- Email and admit packets sent to admitted students for all 2015 terms (ongoing)
- Luncheon and reception for students admitted to the Honors Program (November 23)
- Email to admits with specific information as designated on the application
Recruitment: enhance Unit’s planning and accountability
- Anticipating the January 15 scholarship deadline, IRUA recruitment & admissions staff in collaboration with the OIP scholarship coordinator, have outlined priorities and processes for selecting international admissions scholarship recipients for AY 2015-16.
- The IRUA recruitment team provided input for the 2015 KUAAP Prospectus, a 65-page publication to be distributed worldwide to promote study for international undergraduates at KU through these admissions avenues:
- ESL study through the KU Applied English Center
- KUAAP program
- Direct admission to KU undergraduate degree programs
International Partnerships: establish collaborations and articulation agreements
- Increases in applications for the KUAAP and pre-AAP programs for Spring 2015 exceeded original expectations. In partnership with Shorelight, IRUA has processed 71 applications for admission. IRUA staff admitted 61 students from this group (27 KUAAP & 34 pre-AAP). The KUAAP program administrator projects enrollment of more than 50 in January.
- Discussions and information sharing continues as the IRUA recruitment team works with the Shorelight recruitment network to establish priorities and protocol for regional recruitment initiatives for the remainder of the academic year.
- A meeting with the Mexican Consul for Community Affairs offered IRUA an opportunity to showcase KU’s international undergraduate study opportunities.
Visiting Student Programs: develop and implement
- On December 2, KU organized the first visiting student recognition ceremony. 40 students who have concluded their KU studies were recognized for their participation in the visiting student program.
- 60 students will be finishing the program and returning to their home countries at the end of the Fall semester. They are from Zhejiang Normal University, China; IIE Brazil Scientific Mobility Program, Brazil; Kanagawa University, Japan; Universidad Arturo Prat, Chile; and IREX Global UGRAD.
Traditional Recruitment Activities: increase and diversify investments
- The IRUA Fall webinar series schedule included an open chat on December 2 and a session on “Academic Enrichment Opportunities at KU” on December 4. Recruitment staff report that promotion via CRM e-mails & social media posts combined with the new online registration form effectively increased virtual participation.
- Plans to develop a welcome video project were initiated during meetings with the international student ambassadors.
- Recruitment staff have created a YouTube channel as an additional location to store promotional videos https://www.youtube.com/channel/UC9Ld6OgtdFIKJdl4FN5L2XA. Content will be added as new projects, including webinars, an application tutorial, welcome videos, recruitment trip videos, ambassador challenges, etc., are developed.
- IRUA experienced a flurry of campus visits by international prospects, accompanied by their host families & parents during this period.