December 1, 2014

Enrollment (Domestic)

Recruitment:  strengthen pipeline through more aggressive funnel management (FYR/TR)

• Senior Day on November 14, November 21

Retention Management:  increase first-year rate to 90%, six-year graduation to 70%

• None to report

Technology:  establish systems and structures necessary to achieve enrollment results

• None to report

Yield Management:  solidify/improve yield rate from admit to enrolled

• Reminders to apply to LEAD program sent to admits with select criteria
• Invitations to apply to Multicultural Scholars Program sent to admits with select criteria
• Email and admit packets sent to admitted students for all 2015 terms (ongoing)
• Chancellor Welcome sent to parents of freshmen admits (ongoing)
• Academic emails sent to freshmen admits (ongoing)
• Financial aid emails sent to admits (will be ongoing)

Enrollment (International)

Recruitment:  enhance Unit’s planning and accountability

• IRUA is working closely with our partner, Shorelight, LLC, who now provides our office with quarterly reports listing their current recruiter/agent network members, recruitment venues & activities occurring in the 8 regions served by their offices throughout the world.
• Enhancements to the CollegeNet ADMIT system and changes to internal procedures will facilitate faster processing time for Summer & Fall 2015 applications.

International Partnerships:  establish collaborations and articulation agreements

• Collaboration with Shorelight, LLC continues as IRUA processes the applications for admission directed by the Boston office to the KUAAP and pre-AAP programs for Spring 2015. To date, 37 students have been admitted (21 KUAAP and 16 pre-AAP) with a projection of 50 total by the Dec. 8 deadline.

Visiting Student Programs:  develop and implement

• 85 currently-enrolled visiting students are expected to continue in the Spring 2015 semester from the following partners: Zhejiang Normal University, China, IIE Brazil Scientific Mobility Program, Brazil, Kanagawa University, Japan, DAAD, Germany.
• Several new visiting students for Spring 2015 have been admitted from Zhejiang Normal University, China and KU’s new partner institution, Universidad Católica Silva Henriquez, Chile.

Traditional Recruitment Activities:  increase and diversify investments

• KU promotional materials were sent to support the Barbados College Fair, hosted by the EducationUSA office at the US Embassy in Bridgetown.
• Several individual campus visits were hosted with prospective students & families.
• Participated in CWL International Students Day Virtual Fair with live webcast during International Education Week.

IRUA webinar series & live open chats introducing inquiries to KU, promoted via Hobson’s CRM & social media, continue to be broadcast via Adobe Connect. Topics for the 2 weeks included: General Introduction to KU & Chatting with Current KU International Students. Upcoming events are now posted with a registration form on the IRUA website http://admissions.ku.edu/visit/international.

Traditional Recruitment Activities:  increase and diversify investments

• Name purchases through ETS of TOEFL and CollegeBoard of SAT international test-takers have resulted in an additional 10,000+ targeted prospects who are receiving communication via the CRM.
• IRUA is sending CRM messaging to international prospects, inquiries, applicants who are attending school in the USA inviting them for a KU campus visit.
• The number of campus visits hosted by IRUA recruitment staff is steadily increasing.
• On-going webinar series and live open chats via Adobe Connect are being promoted to inquiries, applicants and admitted students via the CRM and social media.