August 5, 2013

Monday, August 5, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Scholar Day held on July 26
  • ACT EOS and College Board names purchased to build the pipeline of prospective students

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Posting KU scholarships to students’ financial aid packages prior to FA13 billing
  • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling

Technology: establish systems and structures necessary to achieve enrollment results

  • No new updates

Yield Management: solidify/improve yield rate from admit to enrolled

  • Email reminders continue to be sent to remind students to register for orientation
  • Continue to encourage admitted transfer students to choose KU
  • FAS participation in Orientation events
  • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • We are working in collaboration with International Student Services on the acquisition of the International Student Barometer offered by i-Graduate. This tool assesses current international student satisfaction levels (academic and social) to help with retention and service provision planning. It will also be a critical tool in helping KU define its future international marketing materials and approach. Data are contextualized within the context of Big 10 and Big 12 universities so we will see where KU’s international students are with respect to their peers at similar institutions.
  • The newly unveiled international admissions web site has a simple-to-use inquiry feature that enables us to record contact information for prospective students and proactively follow up with them on recruitment.
  • Fall incomplete application numbers among international freshmen and transfers have decreased by 16.9% as of 7/29 compared to the same time in the previous year.

Traditional Recruitment Activities: increase and diversify investments

  • Summer recruitment activities have included a variety of events and programs in both China and India. This included participation in recruitment fairs, high school visits, yield events, information sessions, and alumni development in both countires.
  • New international admissions web site has been developed in collaboration with MarComm and Admissions. This comprehensive site allows international students to explore KU on-line in new ways and leverages technology to enhance the prospective student experience.
  • Summer international student headcount for the Lawrence campus is up 8% from the previous summer (1,153 as of 7/22).
  • Summer international student SCH production is up 10% from the previous summer (5,145 as of 7/22).
  • As of 7/29, international freshmen admits for fall are up 9.3% as compared to the previous year. Total international freshmen and transfer admits are up 3.33% from the previous year.


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