April 7, 2014

Monday, April 7, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Junior Day held on March 24 and Multicultural Visit Day held on March 28

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • 2014-15 Financial Aid and Scholarship Award notices emailed to continuing students
  • Email reminder to students with a scholarship but haven’t yet filed the 2014-15 FAFSA to submit the FAFSA as soon as possible to be considered for all types of financial aid

Technologyestablish systems and structures necessary to achieve enrollment results

  • Finalized text, data-feed, and timeline for the new FAS 2014-15 Prospectus for newly admitted students
  • Work with HCRC on FAS data set

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Customized email To-Do list sent to admitted students
  • Admitted Senior Day visits continue
  • Qualifying campaign reminders sent to determine admitted student’s interest in attending KU
  • Chancellor letter to targeted admits who have not yet decided on KU
  • Note from Vice Provost for Enrollment Management to targeted admits who have not  yet decided on KU
  • Email to admit with links to activities/departments based on interests they marked on application
  • Email to Spring admits, not enrolled, to update to fall
  • Parent monthly newsletter
  • 2014-15 Financial Aid and Scholarship Award notices emailed to newly admitted students
  • KU Pell Advantage Letters mailed to new admits (signed by the Chancellor)
  • Affordability messages for financial aid package inquiries

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • Interim Director Daphne Johnston spent 2 weeks in China, as an invited presenter in 2 training programs organized by EducationUSA’s  Beijing American Center, supported by the Bureau of Educational & Cultural Affairs, the US Embassy & US Consular Offices, US Department of State. The trainings were attended by over 100 local Chinese high school counselors, principals, directors of international divisions and teachers.  The unprecedented and intimate exposure to a large number of local Chinese high schools from more than 10 large cities offered an unprecedented level of exposure for KU in our largest sending country.
  • As reported after the deadline of April 1, International Freshman & Transfer Applications are up 5.4% with a 6.8% increase in admitted International Freshmen & Transfer students for Summer/Fall 2014 as compared to 2013 point in cycle.
  • IRUA extended the application deadline for students applying from outside the USA from April 1 to April 8, anticipating an increased infux of late applications.
  • Finalized the 2015 international recruitment communications plan and began first stages of implementation.
  • Signed 2014-15 Contract with ColllegeWeekLive to secure IRUA’s participation in 2 International Virtual US University Fairs with live video broadcasts in the coming year.

International Partnershipsestablish collaborations and articulation agreements

  • Implementation of the KU-Shorelight partnership continues.  Interim Director Johnston visited the Greater China regional Shorelight office in Shanghai to discuss collaboration with IRUA’s recruitment and marketing initiatives.
  • CollegeNet, the vendor that manages KU online applications, proposed adding a feature to the online form that will permit verification of Chinese academic records through the Chinese MOE approved agency, CHESICC. While in Shanghai, Interim Director Johnston met with CHESICC officials to obtain more details about the scope of available services. This meeting will inform the decision IRUA makes in the coming application cycle.

Visiting Student Programsdevelop and implement

  • KU has completed applications to host international students on the IREX Global UGRAD programs and World Learning Global UGRAD programs. 
  • Applications have been received for Fall 2014 for the following visiting student programs:  Brazil Science Mobility Program = 11 admitted; DAAD program for German students– =1 admitted; Kanagawa University =7 admitted.

Traditional Recruitment Activitiesincrease and diversify investments

  • During the visit to China, Johnston participated in the annual Concordia International School – Shanghai World University Fair, attended by over 700 students from 20 local schools in or near to Shanghai, and 150 colleges & universities from more than 20 countries.
  • While in Beijing and Dalian, China, Johnston had the opportunity to make several campus visits to local Chinese high schools and university campuses, including East China Normal University, Dalian Jiahui Yangguang School, Maple Leaf International High School-Dalian, and the Senior Middle School Attached to Dalian University of Technology.


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