April 30, 2013

Tuesday, April 30, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Sophomore Day held on April 13
  • Junior Day held on April 15
  • Finalized mailing for parents of juniors

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Weekly 14AY award notification emails
  • Collaboration with SMMS for the Spring 2013 Cash Carnival (outreach to KU students to enhance financial literacy and financial management skills)

Technology: establish systems and structures necessary to achieve enrollment results

  • FAS working with OIRP, CLAS SSC, and Huron, to explore options for scholarship commitment tracking tools and single application

Yield Management: solidify/improve yield rate from admit to enrolled

  • Honors Luncheon and Open House on April 7 for students admitted to KU and the Honors Program
  • Reminders sent about new student fee including a phone call to all
  • Telecounselors calling students who have paid but not signed up for orientation
  • E-award notice HawkNote ("NOT JUNK") to new FROSH & Transfers
  • Follow-up phone calls to new Frosh & Transfer students who haven't yet accepted financial aid awards (after Robo Call)
  • Robo-Calls to first generation students who have not yet accepted their 2013-14 aid
  • Weekly 14AY award notification emails
  • Robo-calls to fin aid applicants who have paid the New Student Fee but haven't accepted gift aid
  • FAS Participation in Spring Honors/Scholarship Reception on Sunday, April 7, 2013

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • June international undergraduate yield events are scheduled in Beijing, China. We will also be visiting education advising centers and high schools, as well as partner universities.
  • In July, IRUA will be visiting high schools throughout India to recruit for the next application cycle.
  • A late summer/early fall trip to Embassies and Consulates in Washington D.C. is in the planning phase.
  • A new web collaboration with Marketing & Communications and Admissions is well underway. We are developing a new "admissions" site for all undergraduate students interested in learning about or applying to KU.
  • International student groups on campus have been recruited to blog about KU for our admissions site. The blogs are up on the site.

International Partnerships: establish collaborations and articulation agreements

  • We are exploring the possibility of a new articulation agreement at the Ph.D. level (2+2) in Chemical Engineering. The partner institution is the site of an existing student exchange in Engineering with the University of Technology in Lodz, Poland.

Traditional Recruitment Activities: increase and diversify investments

  • As of 4/22, we have a 13.2% increase in international freshmen admitted for summer/fall 2013.
  • The overall international student picture as of 4/22 (including transfers and freshmen) indicates a 7.6% overall increase from a year ago on 4/22/2012.
  • If our yield rates remain the same for summer/fall this year, we expect a 15% positive change in our international undergraduate freshmen enrollment numbers (total of 140 new international freshmen enrolled by 20th day).


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