April 30, 2012

Monday, April 30, 2012

Enrollment (Domestic) – Matt Melvin

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
  • Purchasing new Net Price Calculator to promote awareness of 'bottom line' and demonstrate KU's affordability.
  • Prospect CRM technology position search underway.
  • Junior Day was held on April 9.
  • Collaboration with University Relations (UR) on 2013-14 publications.
  • Recommended consideration of expanding MSEP-eligible programs for Fall 2013 incoming class, based on market analysis. Next step is for Deans to consider capacity.
    Retention Management: increase first-year rate to 90%, six-year graduation to 70%
  • In collaboration with UR, developed very direct "How to Pay for College" brochure, applicable to continuing students and another for Graduation/Professional/Law and Edwards campus students.
    Technology: establish systems and structures necessary to achieve enrollment results
  • Transfer Evaluation System(TES)/U.Select in production for school catalog search; data cleansing stage of implementation of the full functionality.
  • Developed and implemented 'auto-dial' calls to encourage newly admitted students who have paid the new student fee to accept aid, reducing staff time to make manual calls to increase yield.
  • Enhancements to ImageNow processes to develop and implement additional e-forms.
    Yield Management: solidify/improve yield rate from admit to enrolled
  • Admissions Office continued to call and email admitted freshmen to encourage students to pay the new student fee by May 1.
  • Scholar Day for admitted seniors was held on April 20.
  • Two transfer orientation programs were held: April 13 and April 21.
  • May 1 Reminder postcard was mailed to admitted freshmen who have not yet paid the new student fee.
  • Outreach to new students who have paid the new student fee but have not accepted gift aid, encouraging them to do so.

Enrollment (International) – Charlie Bankart

Recruitment: enhance Unit's planning and accountability
  • Reviewed the international undergraduate application and web information to streamline and adjust to new requirements for 6th semester secondary transcripts (mainly positively affects applicants from China since not all systems have semester systems with grades like in the U.S.). This should enhance KU's attractiveness to students who will be applying to multiple U.S. institutions in fall 2012.
  • Implemented a plan for electronic submission of transcripts for international applicants. These will be used for admissions decisions. Students will have to verify with an original transcript upon admission. This will enhance processing, reduce paper flow, and enable us to make admit decisions in a timely manner.
International Partnerships: establish collaborations and articulation agreements
  • KU is currently pursuing an MOU with Al-Imam Muhammad Ibn Saud Islamic University's (Saudi Arabia) College of Language and Translation. The overall objective is to send students to the Applied English Center for a semester to develop their language skills and, perhaps, take courses in the university if their proficiency is sufficient.
Visiting Student Programs: develop and implement
  • Zhejiang Normal University has approved our new visiting student agreement, which will bring 20 undergraduate students from China to KU for a year of non-degree studies. The agreement is currently being translated into Chinese so that it can be signed by both Chancellors.
Traditional Recruitment Activities: diversity and increase numbers
  • International Undergraduate Admissions Update: 1054 applications have been received for fall 2012 and 506 have been admitted. The breakdown is as follows:
    • 331 new freshmen, 89 transfers, 51 study abroad/visiting students, 28 for intensive English only, and 7 readmits.


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