April 21, 2014

Monday, April 21, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Junior Day held on March 31 and Junior Scholar Day held on April 4.
  • Sophomore Day held on April 12.

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Robo-Calls to all students who have not yet accepted their 2014-15 aid, reminding them of the next steps to accept aid and/or complete financial aid files for 2014-15.

Technologyestablish systems and structures necessary to achieve enrollment results

  • Continued collaboration with OIRP in development of Scholarship Datamart enhancements.

Yield Managementsolidify/improve yield rate from admit to enrolled

  • KU Pell Advantage Letters to new admits, signed by the Chancellor (weekly distribution as ISIRs load).
  • Robo-Calls to all prospective students who have not yet accepted their 2014-15 aid.
  • Hawk Note to newly admitted fall 2014 students’ home address, reminding them of their student’s award notification and next steps (call-to-action).
  • Email notices to parents of new fall 2014 admitted students who have not yet accepted aid, reminding them to work with student to accept aid and complete the New Student Fee process.
  • Customized email To Do list sent to admitted students.
  • Admitted Senior Day visits continue.
  • Honors Open House held on April 6 and Scholar Day held on April 7 for admitted students.
  • Transfer Orientation and Enrollment held on April 11 and 12.
  • Qualifying campaign reminders sent to determine admitted student’s interest in attending KU.
  • Robo-Call from Bill Self to admitted seniors who have not paid the new student fee.
  • Telecounseling calls to select not paid groups.
  • Social media countdown to May 1 and incentives planned.

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • IRUA has collaborated with OIP, AEC, ISS, and MarCom by providing input for the development and launch of the Shorelight’s world-wide marketing & recruitment campaign for the KU Academic Accelerator Program. Contributions included feedback on the content of the KU AAP Student Guidebook, website content, and recruiting current KU international students for promotional videos, and adapting the existing IRUA admission application forms and processes to facilitate admission of the first KU AAP cohort for fall 2014.
  • Development of a new streamlined, centralized, and simplified online application form to accommodate all international applications processed by IRUA is underway for 2015. This collaborative effort involves IRUA, AEC, Office of Study Abroad (for international incoming exchange students), ISS (for SEVIS content), SIS, CollegeNet, and Shorelight.

International Partnershipsestablish collaborations and articulation agreements

  • Activity to facilitate the admission of the first cohort of the KU Academic Accelerator Program, facilitated by the KU-Shorelight Partnership as described above, under “Recruitment”.

Visiting Student Programsdevelop and implement

  • To date, 38 visiting students from partner institutions and programs have applied for summer and fall 2014. We anticipate more applications before the end of our admission cycle.

Traditional Recruitment Activitiesincrease and diversify investments

  • Current message delivery from the CRM to newly-admitted international undergraduates for Fall 2014 now focuses on information to help students prepare for departure from home, obtain student visas, make travel plans, and register for ISS “You at KU International Student Orientation” program, which will become mandatory for international students in August 2014.
  • Recruiter O’Hagan hosted an online event for prospective Indian students from high schools she met during February trip to five cities in India.
  • Recruitment and training of international student ambassadors continues. Ambassadors are already posting on the IRUA blog.


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