April 2, 2012

Monday, April 2, 2012

Enrollment (Domestic) – Matt Melvin

Understanding the Student Life Cycle (click here for a copy)

In our organization, the core principles of who we are and the role we play in the life of the University are best described in the "student life cycle." The linked illustration represents the foundation on which our organization has been created. The student life cycle is a visual representation of the key steps in student interactions with the University and each step must include successful service and consistency of message. It is our goal to exceed student expectations by performing our functions at each step of the life cycle. Further, we strive to exceed the expectation of the related constituencies we serve.

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
  • Junior Visit Day Programs
  • Purchase of college search engine portal
  • Student Search
  • 2012-13 Communication Plan Development
  • EM Presentation at the 2nd Annual Spring Symposium on the Scholarship of Diversity ( click here to download a copy of the presentation)
  • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
  • Utilization of data mining to differentiate advising services for new students
  • Process of developing a tighter integration and coupling of enrollment services units (Admissions, Financial Aid and Scholarships, Registrar) through business process mapping, broad-banding of existing job duties and responsibilities across various units, creation of a service hub in Strong, and the physical relocation of various FAS and Registrar personnel to the 2nd floor of Templin
  • NSO Reservation
  • Technology: establish systems and structures necessary to achieve enrollment results
  • Positioning University for deployment of m-service delivery (Mobile Service Delivery) which will enable student, faculty, and staff transactions to be completed via mobile devices
  • Imaging project being implemented
  • Yield Management: solidify/improve yield rate from admit to enrolled student
  • Hosting Hawk Talks in targeted areas across the state
  • Hosting Receptions in targeted metro areas for students of color and their families
  • FAFSA Packaging, Notification, and Depth Sounding
  • Implementing multi-channeled (print, electronic, phone, web-based) communication plan to admitted students and their families
  • Hosting scholarship events

Enrollment (International) – Charlie Bankart

    Recruitment: enhance Unit's planning and accountability
  • Attended NAFSA Webinar on Strategic International Enrollment Management.
  • Met with OIRP staff to discuss data availability for international students and report generation.
  • Leveraged International Merit Award offers to qualified applicants to increase yield from admit pool. This involved sending notifications of awards earlier in the recruitment cycle.
  • International Partnerships: establish collaborations and articulation agreements
  • Negotiations continue with both Zhejiang Normal University (China) and Agder University (Norway).
  • Sent a proposal to the Institute for International Education to receive Brazilian student for intensive English in Summer 2012 and to transition to degree coursework starting in fall 2012.
  • Visiting Student Programs: develop and implement
  • No current updates.
  • Traditional Recruitment Activities: increase and diversify investments
  • No current updates.


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