April 16, 2012

Enrollment (Domestic) – Matt Melvin

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
• Junior Day Programs
• Hosting reception for top scholars from Lawrence
• Student Search
• Updating application for admissions
• Mapping communication flow for "incompletes"
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
• Retention Modeling and Forecasting Tools
• Score entering FYR class beginning in May
Technology: establish systems and structures necessary to achieve enrollment results
• Mobile Strategy and Solution
• Imaging
• CRM for current students
Yield Management: solidify/improve yield rate from admit to enrolled student
• NSO Programming
• First-Year Experience
• Chancellor's Video to paid and non-paid
• Financial Aid Award Distribution and Tracking

Enrollment (International) – Charlie Bankart

Recruitment: enhance Unit's planning and accountability
• Created new position related to international visiting scholar and employee support to enhance partnership development opportunities with higher education institutions abroad.
International Partnerships: establish collaborations and articulation agreements
• Reached out to Gen Next Education, Inc. in Bangalore, India and requested a proposal for collaboration that may involve International Program Recruitment operations, as well as KU Continuing Education and the KU Alumni Association.
Visiting Student Programs: develop and implement
• Three new visiting student dossiers received under the auspices of Brazil's Science without Borders program administered by the Institute for International Education. Students will pursue non-degree studies at KU. We expect another 12 to 15 in the coming weeks.
• Six students from Agder University are expected to arrive on campus for summer and fall non-degree coursework in aerospace engineering.
• Negotiations continue with Zhejiang Normal University to bring visiting international students to campus for non-degree studies. Plans are for 20 students each academic year. Agreement is near finalization.
Traditional Recruitment Activities: increase and diversify investments
• Admit numbers for Fall 2012 are up 8.7% from a year ago. We currently have 363 students admitted for fall.
• Walk-in hours for the admissions processing unit are still limited to enable staff to process applications and make admit decisions.