April 15, 2013

Monday, April 15, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Developing proposals for the 2014-15 scholarship matrix.
  • Developing FAS Communications Plan, in collaboration with Marketing Communications.
  • Multicultural High School day held on March 25.
  • Junior Day held on March 29, April 1, and April 5.
  • Student Senate Leadership Conference held on April 4 for area high schools.
  • Email sent to new students who have submitted the FAFSA but not applied.

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • 2013-14 e-award notices distributed via email to all KU students & new students.
  • FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March).

Technology: establish systems and structures necessary to achieve enrollment results

  • Continue to explore options for developing effective scholarship tracking and commitment projections.

Yield Management: solidify/improve yield rate from admit to enrolled

  • Weekly 2013-14 e-award notices distributed via email to all KU students & new students.
  • KU Pell Advantage Letters to new admits, signed by the Chancellor (weekly distribution as ISIRs load).
  • FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March).
  • HawkNote ("NOT JUNK") to new FROSH & Transfers who haven't yet accepted gift aid encouraging them to go online to view and accept aid.
  • Robo-Calls to first generation students who have not yet accepted their 2013-14 aid.
  • Reminder postcard sent about May 1 deadline for new student fee.
  • Territory managers continue yield efforts.
  • Mailings sent to targeted students by Chancellor, Provost, Vice Provost for Enrollment Management to assist with yield.

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Planning is under way for a June recruitment and yield trip to China. We will hold events for admitted students and their families and recruitment events for prospective students. We will also be meeting with representatives from the EducationUSA Advising Centers, making high school visits, and visiting several of KU's partner universities.
  • Planning a summer recruitment trip to high schools in India. Will visit Pune, Bangalore, Coimbatore, and Delhi.

International Partnerships: establish collaborations and articulation agreements

  • We have received 15 degree-seeking undergraduate King Abdullah University of Science and Technology applications from the Institute for International Education for fall 2013. This is a brand-new sponsored student program for KU.

Visiting Student Programs: develop and implement

  • 21 visiting students are enrolled currently from China, Brazil, Chile, and Japan. Applications are being processed now for the next academic year.

Traditional Recruitment Activities: increase and diversify investments

  • International Freshmen admits are up 29% for fall 2013 from the previous fall (344 for fall 2013 vs. 266 for fall 2012).
  • International Transfer admits are steady – 53 for fall 2013, and we had 53 for fall 2012.
  • Our international student yield was 70.5% for spring. Of the 292 admits, 206 are in now enrolled at KU.


Changing for Excellence Feedback
KU Today
Changing for Excellence News

NACUBO Cover

Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times