April 1, 2013

Monday, April 1, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • EM Strategic Scholarship Team met to review FA13 data-to-date and discuss possible recommendations to the scholarship matrix for the FA14 recruitment cycle
  • Monthly EM meeting with School of Engineering to discuss recruitment strategies
  • EM meeting with Marketing Communications to discuss Affordability website changes due to the Drupal implementation
  • Expanded search in SAT and SAT+ states
  • Continue to work incomplete applications

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • Met with Bursar and Student Affairs to discuss significant financial holds
  • FAS conducted 2013-14 Aid Package Simulations in preparation for the first mass packaging on 3/25/13
  • First-Year Persistence, Progression, Performance Report

Technology: establish systems and structures necessary to achieve enrollment results

  • Meeting with OIRP, Huron, SSC, and FAS colleagues to develop an effective long-term scholarship funding commitment tracking tool and single scholarship application
  • Weekly meetings with FAS, IT, SIS and Athletics to develop and implement new Athletics Compliance software (Jumpforward)
  • Implemented Dupe Checker software in Office of Admissions in order to reduce duplicate records

Yield Management: solidify/improve yield rate from admit to enrolled

  • FAS conducted 2013-14 Aid Package Simulations in preparation for the first mass packaging on 3/25/13
  • FAS Verification push to ensure as many aid packages as possible are ready for the first mass packaging on 3/25/13
  • Continued to review and respond to scholarship offer special situations
  • Highly individual contact plans by territory managers targeted at different funnel stages
  • Transfer Day held on March 15.
  • March Madness mailings sent to select admitted students.
  • Mailings sent to targeted students by Chancellor, Provost, Vice Provost for Enrollment Management to assist with yield

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • In collaboration with our partner organization in India, GenNextEducation, we have developed separate in-country communication outreach plans for prospects, inquiries and applicants. Staff in India will follow up with calls, emails, and texts to encourage students to explore opportunities at KU, and will work with Indian applicants to help them complete the process in a timely manner. For admitted students, each will receive a congratulatory call from the staff in Bangalore and will have an opportunity to ask any questions that they might have.
  • We have contracted to upgrade our application software and will convert to the new system fully by Summer 2013. The new system will streamline communications, will enhance reporting functions, will greatly improve the applicant experience, and will make the use of imaging software much easier.
  • We have strategically aligned our scholarship support to increase the likelihood of students coming to KU, and enhance their ability to provide proof of finances to attend KU.

Traditional Recruitment Activities: increase and diversify investments

  • Our recruiter just completed a recruitment tour of three cities in Taiwan, and is currently in Korea attending international education fairs.
  • Contracts have been developed and are under review for two new partnerships. CollegeWeekLive will enable us to conduct a series of targeted virtual fairs with students around the world and incorporate live chat with current KU international students into our recruitment efforts. The relationship with Zinch China will enable us to develop a stronger web presence in China and college inquiry data from students searching on-line for U.S. post-secondary opportunities.
  • Summer 2013 new admits have increased from 56 in Summer 2012, to 146 in Summer 2013. This speaks to the growing strength of our applicant pool. Incomplete applications dropped from 33 in Summer 2012 to only 20 in Summer 2013.
  • Fall 2013 new admits have increased from 343 in Fall 2012 to 403 in Fall 2013. Incomplete applications dropped from 596 in Fall 2012 to 499 in Fall 2013.


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