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  • September 22, 2014

September 22, 2014

Monday, September 22, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Encourage to apply correspondence continues to prospective freshmen
  • Transfer viewbook mailed to prospective transfer students
  • Phone calls to students invited to upcoming events
  • Jayhawk Day fall visits started

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • No new updates

Technologyestablish systems and structures necessary to achieve enrollment results

  • Final stages of updates to new online status check in Hobsons

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Email and admit packets sent to admitted students for fall 2014 and all 2015 terms

Admissions Rep intro email and postcard sent to admitted students and parents

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • Continue working with Marketing and Communications and the KU Office of Admissions to develop the shared admissions website.

International Partnershipsestablish collaborations and articulation agreements

  • IRUA Admissions Teams is following up with KU partner, Shorelight, LLC, to review the admissions protocol so that we can build on the initiative started last spring.  Additional Shorelight collaboration is underway with IRUA Recruitment Team on publication development and worldwide recruitment efforts to promote the KU Academic Accelerator Program.

Visiting Student Programsdevelop and implement

  • No new activity

Traditional Recruitment Activitiesincrease and diversify investments

  • Launched the 2014-15 academic year with the new international student ambassador program with pizza party and orientation.
  • KU representation at US University fairs was facilitated by sending promotional materials and working with Jayhawk alumni in Tokyo, Japan and Pune, India.
  • IRUA recruiter, O’Hagan, is preparing for a recruitment trip to 5 S.E. Asian countries including:  Korea, Vietnam, Cambodia, Malaysia and Indonesia. The focus of activity will be select high school visits.
  • IRUA Recruitment Team has utilized Facebook and Twitter to post international alumni profiles throughout the spring summer.  The growing library of profiles now includes 18 entries.

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Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times