October 3, 2014

Friday, October 3, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Scholarship Training sessions for campus colleagues, highlighting the FA15 scholarship matrix and KU Pell Advantage opportunities
  •  Preview KU event in Wichita (9.16.14) and Kansas City (9.23.14) for all prospective students
  • Encourage to apply correspondence continues to prospective freshmen
  • Phone calls to students invited to upcoming events
  • Jayhawk Day fall visits continue

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Targeted Outreach to FYFR with outstanding balances after Sept 15th due date.  1) email distributed to 260 students on Tuesday,
  •  9/23/14, advising we're available to assist in exploring options to funds educational expenses; and 2) beginning 9/24/14: individual calls to 212 students to ask if there's anything they'd like to discuss and/or how we can help so their balance is paid in full prior to main enrollment in late Oct/early Nov 2014.
  • Collaboration with Office of Study Abroad to generate interest in Study Abroad among Pell-eligible undergraduates, advertising Study Abroad scholarships available to students who are eligible for the Federal Pell Grant

Technologyestablish systems and structures necessary to achieve enrollment results

  • Collaboration between FAS and SIS to test E&P functionality for Communications Generation, designed to automate e-distribution of FAS e-communications
  •  Hobson’s Online Status check being finalized to go live

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Weekly Scholarship Offer Letters to new admits for FA15
  • Email and admit packets sent to admitted students for fall 2014 and all 2015 terms
  • Phone calls to congratulate on admission

Enrollment (International)

Recruitmentenhance Unit's planning and accountability

  • The new template for the unified Admission webpages, including IRUA went live.  This represents a collaborative effort led by Marketing & Communications, involving the KU Office of Admissions and International Recruitment & Undergraduate Admissions. The goal to achieve a better navigational structure leading domestic & international undergraduate applicants to the specific pages addressing their unique admission information was achieved. As a result, international undergraduate applicants should be properly directed to the IRUA content and our centralized application form.
  • Utilizing data obtained from the International Student Barometer (ISB) about the issues of greatest concern to KU international students, IRUA communications coordinator Coulter developed a new email campaign in Hobsons CRM that addresses the issues of safety, transportation and accessibility of KU faculty.


International Partnershipsestablish collaborations and articulation agreements

  • No new activity


Visiting Student Programsdevelop and implement

  • Fall 2014 is distinguished by a record number of enrolled visiting students, totaling 143
    • DAAD, Germany (1 student)
    • IIE Brazil Scientific Mobility Program (70 academic students, 48 AEC only)
    • Kanagawa University, Japan (8 students)
    • IREX Global UGRAD, Pakistan (1 student)
    • Universidad Arturo Prat, Chile (1 student)
    • Zhejiang Normal University, China (14 students)
  • In addition, the Visiting Student Program hosted its first fall event, the Visiting Student Welcome Reception, for new visiting students.  Approximately 25 new students attended the event in the Alderson Auditorium in the Union.  The visiting students convened on Mass. St. to enjoy Final Fridays and the Homecoming Parade.  A number of additional activities are scheduled throughout the Fall semester for this growing group.


Traditional Recruitment Activitiesincrease and diversify investments

  • Launched Fall 2014 series of virtual events, with the first general KU webinar for prospective international students involving recruiter O'Hagan and current KU students in a live video/chat format.
  • IRUA recruiter O'Hagan held a special session with 13 visiting Vietnamese high school English teachers currently attending courses in a special program at the Applied English Center. The program was designed to train the teachers to assist their students in applying for US university study.
  • Recruiter O'Hagan departed on a 3 week South East Asian trip through October 16. She is posting photos and entries on Facebook, Twitter, Instagram, and in her IRUA blog as she meets students, families and alumni in a series of high school visits and informational programs in Taiwan, Vietnam, Cambodia, Malaysia and Indonesia.
  • Bios of the international student ambassadors and videos of current students are being added to the IRUA webpage.

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