NACUBO Cover Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National association of College and University Business Officers (NACUBO).  You can read the full story online. Each month, Business Officer is delivered to representatives at over 2,100 higher education institutions with over 45,000 represented employees.


News — Enrollment

  • January 16, 2015
    January 21, 2015 —

    Enrollment – Domestic (All Projects Completed)

    Enrollment – International (All Projects Completed)

  • December 15, 2014
    December 15, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Inquiry email sent to juniors

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • No new updates

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Reminders to apply to LEAD program sent to admits with select criteria
    • Invitations to apply to Multicultural Scholars Program sent to admits with select criteria
    • Email and admit packets sent to admitted students for all 2015 terms (ongoing)
    • Luncheon and reception for students admitted to the Honors Program (November 23)
    • Email to admits with specific information as designated on the application

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Anticipating the January 15 scholarship deadline, IRUA recruitment & admissions staff in collaboration with the OIP scholarship coordinator, have outlined priorities and processes for selecting international admissions scholarship recipients for AY 2015-16.
    • The IRUA recruitment team provided input for the 2015 KUAAP Prospectus, a 65-page publication to be distributed worldwide to promote study for international undergraduates at KU through these admissions avenues:
      • ESL study through the KU Applied English Center
      • KUAAP program
      • Direct admission to KU undergraduate degree programs

    International Partnershipsestablish collaborations and articulation agreements

    • Increases in applications for the KUAAP and pre-AAP programs for Spring 2015 exceeded original expectations.  In partnership with Shorelight, IRUA has processed 71 applications for admission. IRUA staff admitted 61 students from this group (27 KUAAP & 34 pre-AAP). The KUAAP program administrator projects enrollment of more than 50 in January.
    • Discussions and information sharing continues as the IRUA recruitment team works with the Shorelight recruitment network to establish priorities and protocol for regional recruitment initiatives for the remainder of the academic year.
    • A meeting with the Mexican Consul for Community Affairs offered IRUA an opportunity to showcase KU’s international undergraduate study opportunities.

    Visiting Student Programsdevelop and implement

    • On December 2, KU organized the first visiting student recognition ceremony.  40 students who have concluded their KU studies were recognized for their participation in the visiting student program.
    • 60 students will be finishing the program and returning to their home countries at the end of the Fall semester. They are from Zhejiang Normal University, China; IIE Brazil Scientific Mobility Program, Brazil; Kanagawa University, Japan; Universidad Arturo Prat, Chile; and IREX Global UGRAD.

    Traditional Recruitment Activitiesincrease and diversify investments

    •  The IRUA Fall webinar series schedule included an open chat on December 2 and a session on “Academic Enrichment Opportunities at KU” on December 4. Recruitment staff report that promotion via CRM e-mails & social media posts combined with the new online registration form effectively increased virtual participation.
    • Plans to develop a welcome video project were initiated during meetings with the international student ambassadors.
    • Recruitment staff have created a YouTube channel as an additional location to store promotional videos https://www.youtube.com/channel/UC9Ld6OgtdFIKJdl4FN5L2XA. Content will be added as new projects, including webinars, an application tutorial, welcome videos, recruitment trip videos, ambassador challenges, etc., are developed.
    • IRUA experienced a flurry of campus visits by international prospects, accompanied by their host families & parents during this period.
  • December 1, 2014
    December 1, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Senior Day on November 14, November 21

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • None to report

    Technologyestablish systems and structures necessary to achieve enrollment results

    • None to report

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Reminders to apply to LEAD program sent to admits with select criteria
    • Invitations to apply to Multicultural Scholars Program sent to admits with select criteria
    • Email and admit packets sent to admitted students for all 2015 terms (ongoing)
    • Chancellor Welcome sent to parents of freshmen admits (ongoing)
    • Academic emails sent to freshmen admits (ongoing)
    • Financial aid emails sent to admits (will be ongoing)

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • IRUA is working closely with our partner, Shorelight, LLC, who now provides our office with quarterly reports listing their current recruiter/agent network members, recruitment venues & activities occurring in the 8 regions served by their offices throughout the world.
    • Enhancements to the CollegeNet ADMIT system and changes to internal procedures will facilitate faster processing time for Summer & Fall 2015 applications.

    International Partnershipsestablish collaborations and articulation agreements

    • Collaboration with Shorelight, LLC continues as IRUA processes the applications for admission directed by the Boston office to the KUAAP and pre-AAP programs for Spring 2015. To date, 37 students have been admitted (21 KUAAP and 16 pre-AAP) with a projection of 50 total by the Dec. 8 deadline.

    Visiting Student Programsdevelop and implement

    • 85 currently-enrolled visiting students are expected to continue in the Spring 2015 semester from the following partners: Zhejiang Normal University, China, IIE Brazil Scientific Mobility Program, Brazil, Kanagawa University, Japan, DAAD, Germany.
    • Several new visiting students for Spring 2015 have been admitted from Zhejiang Normal University, China and KU’s new partner institution, Universidad Católica Silva Henriquez, Chile.

    Traditional Recruitment Activitiesincrease and diversify investments

    • KU promotional materials were sent to support the Barbados College Fair, hosted by the EducationUSA office at the US Embassy in Bridgetown.
    • Several individual campus visits were hosted with prospective students & families.
    • Participated in CWL International Students Day Virtual Fair with live webcast during International Education Week.

    IRUA webinar series & live open chats introducing inquiries to KU, promoted via Hobson’s CRM & social media, continue to be broadcast via Adobe Connect. Topics for the 2 weeks included: General Introduction to KU & Chatting with Current KU International Students. Upcoming events are now posted with a registration form on the IRUA website http://admissions.ku.edu/visit/international.

    Traditional Recruitment Activitiesincrease and diversify investments

    • Name purchases through ETS of TOEFL and CollegeBoard of SAT international test-takers have resulted in an additional 10,000+ targeted prospects who are receiving communication via the CRM.
    • IRUA is sending CRM messaging to international prospects, inquiries, applicants who are attending school in the USA inviting them for a KU campus visit.
    • The number of campus visits hosted by IRUA recruitment staff is steadily increasing.
    • On-going webinar series and live open chats via Adobe Connect are being promoted to inquiries, applicants and admitted students via the CRM and social media.
  • November 17, 2014
    November 17, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Extended FA15 scholarship deadline from Nov. 1 to Nov. 9 to drive additional applications
    • Continued distribution of 2014-15 scholarship award letters
    • FAS presentations for Senior Days and High School College-Going Events
    • Final Nov. 1 email and call reminders to apply
    • Visit programs: Senior Day on October 27 and November 3, Black Leadership Symposium on October 29, Fraternity Experience Night in Overland Park on November 5

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Continued outreach with current students with outstanding FA14 balances to explore additional financial aid options for educational funding

    Technologyestablish systems and structures necessary to achieve enrollment results

    • EM meeting is to discuss tuition, fees, course scheduling, course calendaring, billing and financial aid packaging parameters for CLAS UG degree-completion program development
    • EM meeting to discuss how we can continue tracking FAS scholarship recipients for the Scholarship Datamart and for packaging purposes as institution moves to ‘opt in’ compact
    • KULC/KUMC FAS meetings to maximize technology by exploring options for KUMC FAS processing services to merge with KULC FAS processing

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Invitations to LEAD program sent to admits with select criteria
    • Email and admit packets sent to admitted students for all 2015 terms
    • Enrollment deposit thank you email sent to those who have paid
    • Provost Welcome sent to freshmen admits
    • Yield plan communications continue

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • No new updates

    International Partnershipsestablish collaborations and articulation agreements

    • No new updates

    Visiting Student Programsdevelop and implement

    • No new updates

    Traditional Recruitment Activitiesincrease and diversify investments

    • The Hobson’s CRM now has a total of 23,624 prospects and inquiries for 2015, 2016, 2017 & 2018 AY entry.
    • A number of successful campus visits hosted for international students & families, including a Chinese high school counselor & her family from the High School affiliated with Dalian University of Technology. Her high school participated in the training for high school counselors organized by the US State Department in Shenyang Province, China in which Interim Director Johnston participated last March.
  • October 31, 2014
    October 31, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • None to report.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • FAS distributed scholarship renewal criteria to all scholarship and Pell Advantage recipients
    • FAS distributed emails to non-FAFSA filers with outstanding balances, reminding them of opportunity to explore aid options

    Technologyestablish systems and structures necessary to achieve enrollment results

    • None to report

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • FAS distribution of 2015-16 scholarship award letters
    • FAS presentations for Senior Days
    • FAS participation in Admissions recruiting events

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • IRUA has coordinated a number of meetings with campus colleagues introducing KUAAP Managing Director Todd Fritch and his staff, who addressed questions about the program & the anticipated impact of the KU-Shorelight partnership on the incoming Fall 2015 class based on projected yields.
    • Plans for spring recruitment initiatives in the Middle East region are underway.  The IRUA recruitment team continues to coordinate with Shorelight regional offices and their local agents in the region.

    International Partnershipsestablish collaborations and articulation agreements

    • The late deadline of December 8 established for the Shorelight-referred applicants to the KUAAP and pre-AAP program is projected to increase Spring applicant pool by up to 75, guaranteed to enhance international student Spring enrollment.

    Visiting Student Programsdevelop and implement

    • Several local cultural events were organized for visiting students, which were well-attended:
      • Visit to Lawrence’s Watkins Museum
      • Final Friday/Homecoming Parade & dinner downtown
      • Trip to local pumpkin patch

    Traditional Recruitment Activitiesincrease and diversify investments

    • Name purchases through ETS of TOEFL and CollegeBoard of SAT international test-takers have resulted in an additional 10,000+ targeted prospects who are receiving communication via the CRM.
    • IRUA is sending CRM messaging to international prospects, inquiries, applicants who are attending school in the USA inviting them for a KU campus visit.
    • The number of campus visits hosted by IRUA recruitment staff is steadily increasing.
    • On-going webinar series and live open chats via Adobe Connect are being promoted to inquiries, applicants and admitted students via the CRM and social media.
  • October 20, 2014
    October 20, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Senior Day on Sept. 29 and Oct. 6
    • Engineering Open House on Oct. 4
    • Latino Leadership Symposium on Oct. 9
    • Scholar Day on Oct. 10
    • Sophomore Legacy Day on Oct. 11
    • Encourage to apply and visit correspondence continues to prospective freshmen
    • Purchased SAT and AP names for 2016, 2017, and 2018 terms

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • FAS outreach project to FYFR who have applied for aid, but still have outstanding balances, encouraging them to contact us if they need assistance with financing their education
    • Distributed scholarship renewal criteria to all scholarship & KU Pell Advantage students, encouraging them to continue with strong academics and reminding them of available academic resources to help ensure academic success
    • FAS presentations during Senior Day on-campus events

    Technologyestablish systems and structures necessary to achieve enrollment results

    • FAS and SIS collaboration to explore options to enhance automation of loan processing

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Weekly distribution of Fall 2015 new admit scholarship letters
    • Fall 2015 Prospectus development, with focus on education and financing higher education
    • FAS exploring options for additional outreach to newly admitted students to provide additional information about financing education
    • Email and admit packets sent to admitted students for all 2015 terms

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • KU profiles have gone live on Hotcourses websites in Vietnam & Latin America. Through translated international profiles & microsites that display the look & feel of the KU IRUA website, this initiative extends our reach to prospects in 2 of our primary & secondary regional recruitment targets.

    International Partnershipsestablish collaborations and articulation agreements

    • IRUA recruitment team met with a group of 23 Shorelight partners during the second campus familiarization tour organized by KUAAP staff.  The visitors represented the US Shorelight Boston Office & regional recruitment offices in China, South Asia, Southeast Asia, and Russia/CIS/Africa.  Participating agents were from China, India, Ghana, Nigeria, and Vietnam. This served as these regional representatives’ and agents’ introduction to the KU campus.
    • IRUA admissions team met with 5 members of the Shorelight Boston admissions team to establish protocol for handling 2015 applicants to the KU Academic Accelerator Program, the AEC and direct entry to KU undergraduate programs.

    Visiting Student Programsdevelop and implement

    • The Office of International Programs has signed an agreement with Universidad Católica Silva Henríquez, Chile to bring additional visiting students to KU.
    • Discussions are underway to establish agreements with additional universities in Japan and China, facilitated by faculty in the School of Music.

    Traditional Recruitment Activitiesincrease and diversify investments

    • IRUA recruiter Shannon O’Hagan visited 5 South East Asian countries where she met with students, counselors & parents in over 25 high schools & 4 colleges; made presentations at 3 admissions workshops, 2 alumni and 2 parent events.
    • Recruiter O’Hagan is hosting a series of informative webinars throughout the month of October that facilitate live video chats with prospective students and applicants.
    • IRUA recruitment team is mobilizing the newly-trained ambassadors and has posted videos of each ambassador, along with those of 20+ alumni under Profiles on the IRUA website
    • IRUA recruitment team organized a contest via messaging Hobson’s CRM challenging newly-admitted international freshmen & transfer students to submit a video depicting their trip from their home country to KU. The winner’s uplifting video is posted on IRUA social media sites and can be accessed here: Puteri Ahmad International Jayhawk 2014.mp4
  • October 3, 2014
    October 3, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Scholarship Training sessions for campus colleagues, highlighting the FA15 scholarship matrix and KU Pell Advantage opportunities
    •  Preview KU event in Wichita (9.16.14) and Kansas City (9.23.14) for all prospective students
    • Encourage to apply correspondence continues to prospective freshmen
    • Phone calls to students invited to upcoming events
    • Jayhawk Day fall visits continue

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Targeted Outreach to FYFR with outstanding balances after Sept 15th due date.  1) email distributed to 260 students on Tuesday,
    •  9/23/14, advising we're available to assist in exploring options to funds educational expenses; and 2) beginning 9/24/14: individual calls to 212 students to ask if there's anything they'd like to discuss and/or how we can help so their balance is paid in full prior to main enrollment in late Oct/early Nov 2014.
    • Collaboration with Office of Study Abroad to generate interest in Study Abroad among Pell-eligible undergraduates, advertising Study Abroad scholarships available to students who are eligible for the Federal Pell Grant

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Collaboration between FAS and SIS to test E&P functionality for Communications Generation, designed to automate e-distribution of FAS e-communications
    •  Hobson’s Online Status check being finalized to go live

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Weekly Scholarship Offer Letters to new admits for FA15
    • Email and admit packets sent to admitted students for fall 2014 and all 2015 terms
    • Phone calls to congratulate on admission

    Enrollment (International)

    Recruitmentenhance Unit's planning and accountability

    • The new template for the unified Admission webpages, including IRUA went live.  This represents a collaborative effort led by Marketing & Communications, involving the KU Office of Admissions and International Recruitment & Undergraduate Admissions. The goal to achieve a better navigational structure leading domestic & international undergraduate applicants to the specific pages addressing their unique admission information was achieved. As a result, international undergraduate applicants should be properly directed to the IRUA content and our centralized application form.
    • Utilizing data obtained from the International Student Barometer (ISB) about the issues of greatest concern to KU international students, IRUA communications coordinator Coulter developed a new email campaign in Hobsons CRM that addresses the issues of safety, transportation and accessibility of KU faculty.

     

    International Partnershipsestablish collaborations and articulation agreements

    • No new activity

     

    Visiting Student Programsdevelop and implement

    • Fall 2014 is distinguished by a record number of enrolled visiting students, totaling 143
      • DAAD, Germany (1 student)
      • IIE Brazil Scientific Mobility Program (70 academic students, 48 AEC only)
      • Kanagawa University, Japan (8 students)
      • IREX Global UGRAD, Pakistan (1 student)
      • Universidad Arturo Prat, Chile (1 student)
      • Zhejiang Normal University, China (14 students)
         
    • In addition, the Visiting Student Program hosted its first fall event, the Visiting Student Welcome Reception, for new visiting students.  Approximately 25 new students attended the event in the Alderson Auditorium in the Union.  The visiting students convened on Mass. St. to enjoy Final Fridays and the Homecoming Parade.  A number of additional activities are scheduled throughout the Fall semester for this growing group.

     

    Traditional Recruitment Activitiesincrease and diversify investments

    • Launched Fall 2014 series of virtual events, with the first general KU webinar for prospective international students involving recruiter O'Hagan and current KU students in a live video/chat format.
    • IRUA recruiter O'Hagan held a special session with 13 visiting Vietnamese high school English teachers currently attending courses in a special program at the Applied English Center. The program was designed to train the teachers to assist their students in applying for US university study.
    • Recruiter O'Hagan departed on a 3 week South East Asian trip through October 16. She is posting photos and entries on Facebook, Twitter, Instagram, and in her IRUA blog as she meets students, families and alumni in a series of high school visits and informational programs in Taiwan, Vietnam, Cambodia, Malaysia and Indonesia.
    • Bios of the international student ambassadors and videos of current students are being added to the IRUA webpage.
  • September 22, 2014
    September 22, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Encourage to apply correspondence continues to prospective freshmen
    • Transfer viewbook mailed to prospective transfer students
    • Phone calls to students invited to upcoming events
    • Jayhawk Day fall visits started

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • No new updates

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Final stages of updates to new online status check in Hobsons

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Email and admit packets sent to admitted students for fall 2014 and all 2015 terms

    Admissions Rep intro email and postcard sent to admitted students and parents

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Continue working with Marketing and Communications and the KU Office of Admissions to develop the shared admissions website.

    International Partnershipsestablish collaborations and articulation agreements

    • IRUA Admissions Teams is following up with KU partner, Shorelight, LLC, to review the admissions protocol so that we can build on the initiative started last spring.  Additional Shorelight collaboration is underway with IRUA Recruitment Team on publication development and worldwide recruitment efforts to promote the KU Academic Accelerator Program.

    Visiting Student Programsdevelop and implement

    • No new activity

    Traditional Recruitment Activitiesincrease and diversify investments

    • Launched the 2014-15 academic year with the new international student ambassador program with pizza party and orientation.
    • KU representation at US University fairs was facilitated by sending promotional materials and working with Jayhawk alumni in Tokyo, Japan and Pune, India.
    • IRUA recruiter, O’Hagan, is preparing for a recruitment trip to 5 S.E. Asian countries including:  Korea, Vietnam, Cambodia, Malaysia and Indonesia. The focus of activity will be select high school visits.
    • IRUA Recruitment Team has utilized Facebook and Twitter to post international alumni profiles throughout the spring summer.  The growing library of profiles now includes 18 entries.
  • September 5, 2014
    September 5, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Finalized Fall 2015 recruitment publications, including website updates
    • Apply messages continue to prospective freshmen
    • Phone calls to students invited to upcoming events
    • Rock Chalk Roadshow events took place in Pittsburg, Hays, Garden City, Salina and Hutchinson from August 24-28

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • FAS distributed emails to current students, advising them to enroll in sufficient hours for awarded aid before classes begin whenever possible
    • Robo calls to all students who have incomplete Fin Aid files, reminding them to complete before the September bill due date
    • Collaboration with SIS and Study Abroad to provide a list of Pell recipients, potentially eligible for Study Abroad Scholarship, so Study Abroad can distribute information about Study Abroad scholarship opportunities

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • EM Staffed KUVC & EFAS on Saturday, 8/23/14, to assist new students/families during Hawk Week Weekend
    • Email and admit packets sent to admitted students for fall 2014 and all 2015 terms
    • Fall 2015 scholarship letter distribution

    Enrollment (International)

    • IRUA has formed a contractual agreement with Hotcourses to promote KU in Vietnam and throughout Latin America.  Web-based & social media traffic will be directed to a 7-page KU profile written in the language of the country/region from regional search partners. IRUA will be provided advance lead data from inquiring students who request information about KU. This will extend our global reach and KU’s brand presence to 2 of our targeted primary and secondary recruitment regions.

    International Partnershipsestablish collaborations and articulation agreements

    • No new activity.

    Visiting Student Programsdevelop and implement

    • No new activity.

    Traditional Recruitment Activitiesincrease and diversify investments

    • KU representation at an annual International Education Fair was facilitated  by mailing Jayhawk promotional materials and soliciting KU alumni to assist in Asuncion, Paraguay,
    • 2 virtual events promoting KU were presented as webinars: 1st with Indian prospects as follow-up to the summer recruitment trip to India; the 2nd was a general introduction to KU to prospects and inquiries from multiple countries.
    • Individual meetings with multiple campus visitors from France, Ecuador and China.
    • Additional new IRUA student ambassadors were recruited at the KU Information Fair.
  • August 25, 2014
    August 25, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Invitations emailed to prospective students for Preview KU events
    • Phone calls to students invited to upcoming events
    • Visit postcard sent to high school juniors, seniors and transfer students

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Federal Work Study Open Request
    • Email to current students who are not enrolled in sufficient hours for awarded aid, reminding them of steps to take to ensure aid is available when expected
    • Email to students with outstanding balances and have not yet filed a current year FAFSA, reminding them financial aid may be available, with steps to file the FAFSA
    • Robo calls to all students who have incomplete Fin Aid files, reminding them to complete before the September bill due date

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • FAS participation in Orientation events
    • Robo calls to all students who have incomplete Fin Aid files, reminding them to complete before the September bill due date
    Email and admit packets sent to admitted students for fall 2014 and all 2015 terms

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • The newly-revised IRUA online application went live for all 2015 semesters. This fulfilled the mandate to centralize, streamline and simplify the international undergraduate admissions process. International undergraduates from the following admit types can now apply online using same form: Freshman, Transfer, Readmit, AEC non-degree, applicants from KU Office of Study Abroad partner institutions, non-degree visiting students and non-degree adult students.
    • Communications from the CollegeNet ADMIT system and Hobsons CRM have been updated to facilitate immediate response to applicants.
    • IRUA recruitment and admissions staff assisted with ISS New Student Orientation to greet the international undergraduates our office admitted for Fall 2014 semester.

    International Partnershipsestablish collaborations and articulation agreements

    • In collaboration with KU’s Shorelight, LLC partner, IRUA admitted a total of 61 new freshmen & transfer students:  29 to the new KU Academic Accelerator Program and 32 as pre-KUAAP students. It is predicted that 57 will matriculate for Fall 2014 semester.  55 reported to campus during ISS Orientation.

    Visiting Student Programsdevelop and implement

    • OIP’s Sponsored/Visiting Student Coordinator met with newly-arrived visiting and sponsored students during ISS Orientation.

    Traditional Recruitment Activitiesincrease and diversify investments

    • IRUA recruitment staff organized one general KU webinar and participated in CollegeWeekLive International Students Day virtual fair with live video presentations targeting international undergraduate prospects & inquiries worldwide. Over 400 prospective students reached.
    • IRUA recruitment staff met with numerous individual international students, their families, and Jayhawk promoters in individual campus visits.
  • August 11, 2014
    August 11, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Finalize FA16 Recruitment Publications (Become a Jayhawk and Transfer Pub)
    • Invitations emailed to prospective students for Rock Chalk Roadshow, Senior Days and Jayhawk Days
    • Admission Rep intro emails to inquiries and parents sent
    • Journalism, Honors, and Design all sent emails to 2015 inquiries in July and encouraged applications

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Finalize Scholarship Posting and Award Packaging received to-date prior to first Fall 2015 bills, including all RSS scholarship fund switching
    • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling
    • Robo calls to all students who have incomplete Fin Aid files, reminding them to complete before the September bill due date

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Finalize Scholarship Posting and Award Packaging received to-date prior to first Fall 2015 bills, including all new scholarship fund switching
    • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling
    • Email and admit packets sent to admitted students for fall 2014 and all 2015 terms

    Enrollment (International)

    • In collaboration with KU’s Shorelight, LLC partner, IRUA admitted a total of 61 new freshmen & transfer students:  29 to the new KU Academic Accelerator Program and 32 as pre-KUAAP students. Based on visa issuance reports, Shorelight predicts a minimum of 50 will matriculate for Fall semester.
    • IRUA recruitment staff is working in collaboration with Marketing & Communications to launch a revised admissions webpage reflecting the consolidation of online application processing for international undergraduate of all admission types through IRUA.
    • Testing of revised application for admission occurred with CollegeNet.  Opening of the new application in August will facilitate streamlined processing of international undergraduate applicants of all admission types.

    International Partnershipsestablish collaborations and articulation agreements

    • See above for KU-Shorelight partnership activity.

    Visiting Student Programsdevelop and implement

    • No new activity

    Traditional Recruitment Activitiesincrease and diversify investments

    • Between September 18- August 4, IRUA Recruiter, Shannon O’Hagan, visited 5 Indian cities, visiting 30 local high schools, participating in 5 receptions and returning with over 1,200 contact cards for prospective Indian students.
    • Over 350 new international undergraduates pre-registered for the mandatory ISS International Student Orientation Program--a record number in the history of KU.
    • IRUA purchased 6119 names from CollegeBoard of prospective international undergraduate students registered to take the TOEFL test. These were loaded into the Hobsons CRM for communication distribution.
  • July 28, 2014
    July 28, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • No new updates

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Finalize Scholarship Posting and Award Packaging received to-date prior to first Fall 2014 bills
    • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling

    Technologyestablish systems and structures necessary to achieve enrollment results

    • SIS runs the Federal Direct Loan posting and validation steps
    • Install critical fix to resolve issues with the last critical fix that dealt with the SULA implementation

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • FAS participation in Orientation events
    • Finalize Scholarship Posting and Award Packaging received to-date prior to first Fall 2014 bills
    • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Updates to online application are well underway and we should achieve our target date for opening Summer/Fall 2015 applications by mid-August
    • IRUA recruitment team had a productive meeting with MarCom photo & digital media staff to strategize best opportunities & themes for international representation in university publications (digital & print)

    International Partnershipsestablish collaborations and articulation agreements

    • IRUA admissions team has continued work with our Shorelight admissions partners to admit new students into the KU Academic Accelerator Program & academic programs.  A total of 55 applications had been received by 07/19/2014, with 25 admitted to the KUAAP cohort & 21 admitted directly as pre-KUAAP students for Fall 2015.
    • Collaboration with the Chinese Student & Scholar Friendship Association , the newly-launched Greater China KU Alumni Chapter & KU Alumni Association supported  a second yield reception in Beijing, where newly-admitted Chinese students, Chinese alumni & current students were brought together to get excited about KU.

    Visiting Student Programsdevelop and implement

    • The Office of International Programs signed an educational services agreement with Chung Hua University, Taiwan to host visiting students
    • An agreement Chile is in process for hosting visiting students from Universidad Católica Silva Henríquez
    • Pre-arrival information was distributed to all new visiting students

    Traditional Recruitment Activitiesincrease and diversify investments

    • Recruiter Shannon O’Hagan attended the annual OACAC conference (Overseas Association for College Admissions Counseling) where she was able to meet many international high school counselors from over 100 countries throughout the world
    • Recruiter O’Hagan departed for a 2-week recruitment trip to India, during which time she will visit 25-30 local high schools & participate in yield/recruitment receptions in 5 cities (Mumbai, New Delhi, Kolkata, Bangalore, & Hyderabad)
    • IRUA coordinated with ISS in electronic delivery of pre-arrival information has been distributed to all new visiting students with information about housing, orientation, and pre-arrival tips
  • July 14, 2014
    July 14, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Collaboration with Marketing Communications on FA15 recruitment publications

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Distribution of emails to continuing students with renewable scholarships, advising of funding source of scholarships for 2014-15 and reminder of renewal criteria and academic support available to ensure success

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Collaboration between FAS, SIS and IT to install Oracle fixes to ensure compliance with new SULA federal student loan regulations
    • User Interface improvements being tested for transfer credit system

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • FAS Robo-calls to Orientation registrants 2-3 weeks prior to their scheduled Orientation to remind them to submit any needed documents to complete their financial aid files before coming to Orientation to ensure file is complete when they arrive
    • Conduct Orientation “Taking Care of Business” and "Financial Aid Help Room" sessions

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • As of June 30, IRUA has admitted international undergraduates in each of these categories for Summer/Fall 2014:
      • 9   Visiting students
      • 18  Readmits
      • 72  KU Office of Study Abroad applicants
      • 103 Transfer
      • 107 Special visiting students from partner institutions
      • 138 AEC non-degree seeking
      • 518 Freshman
      • 965  Total

    International Partnershipsestablish collaborations and articulation agreements

    • 26 of the Freshmen & Transfer admissions were facilitated through the KU-Shorelight partnership; 16 of those for the new KU Academic Accelerator Program
    • IRUA Admissions team trained the Shorelight Boston Admissions team in the KU international undergraduate admissions process

    Visiting Student Programsdevelop and implement

    • A total of 103 Special visiting students from partnership institutions and programs have been admitted.  75 of those are from the Brazil Science Mobility Program

    Traditional Recruitment Activitiesincrease and diversify investments

    • Final email messages from the CRM were delivered to admitted students, and IRUA Communication Coordinator worked with ISS to deliver messaging about the ISS Orientation Program, You at KU
    • Planning for the late summer & early fall recruitment trips was finalized
  • June 30, 2014
    June 30, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Finalizing brochures and admit packet updates
    • Working on 2015 application updates for July 1 launch
    • Emails to rising seniors about application opening on July 1
    • Conduct "Taking Care of Business" NSO sessions
    • FAS Robo-calls to Orientation registrants 2-3 weeks prior to their scheduled Orientation to remind them to submit any needed documents to complete their financial aid files before coming to Orientation to ensure file is complete when they arrive
    • FAS collaboration with Marketing Communications on updated FAS publications

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • SU14 FAS Distribution
    • End-of-term SAP review & email notifications to students

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Yield efforts to students who have paid the fee and not signed up for orientation
    • Yield efforts continue for transfer students

    Enrollment (International)

    Progress made this reporting period:

    Recruitmentenhance Unit’s planning and accountability

    • IRUA Recruitment Team, using our 2014-15 Strategic Plan, is making plans for targeted trips to primary market regions, purchasing names, identifying vendors with web-based and translation services for recruitment outreach to primary and secondary markets.
    • IRUA recruitment staff is exploring cost-saving printing and shipping options that will reduce costs of distributing materials to targeted international locations.
    • Admissions staff has submitted annual changes for CollegeNet for the 2015 online application and specifications for new form that will expedite processing time and give applicants or their designees access for uploading documents and checking application status.

    International Partnershipsestablish collaborations and articulation agreements

    • Through collaboration with the Shorelight Boston Office, the Admissions Team is processing fall 2014 applicants for the KUAAP program, as follows. As of June 21:
      • 18 total applications given to IRUA by Shorelight: 14 FYR / 4 TRF
      • 11 admitted to KUAAP
      • 3 admitted as degree-seeking FYR & TRF who will begin with initial AEC studies
      • 4 new applications for KU AAP under IRUA review for Fall

    Visiting Student Programsdevelop and implement

    • No new updates

    Traditional Recruitment Activitiesincrease and diversify investments

    • IRUA recruiter met with a number of international prospective students and families visiting campus.
    • Recruitment staff used Hobsons CRM to publicize first Greater China alumni chapter event in Shanghai.
    • Refinements to the 2015 communication plan and IRUA webpage are underway.
  • June 16, 2014
    June 16, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Finalizing text for Become a Jayhawk publication.
    • Meetings about the admissions website and programs such as MSP and LEAD for the 2014-15 recruitment cycle.
    • Using tuition proposals presented to KBOR, drafted cost of attendance and partial tuition waivers for the FA15 Be a Jayhawk publication.
    • Analyzing data to determine scholarship award amounts to increase yield in FA15.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • FAS Emails to students advising of any missing information needed to complete files.
    • Reviewing SP14 grades to determine continued scholarship eligibility for students who achieve a minimum cumulative 3.25 KU GPA.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Training SSC scholarship colleagues on Scholarship Datamart functionalities.
    • Working with OIRP to develop Tableau dashboards.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Reminder calls to students who have paid the fee and not signed up for orientation.
    • Email reminders about steps to take prior to orientation.
    • Yield efforts continue for transfer students including phone calls to remind them to sign up for orientation.
    • Graduation email to freshmen who have paid the new student fee reminding them to send final high school transcripts.
    • FAS Robo calls to Orientation registrants, reminding to complete financial aid files prior to visiting campus for scheduled orientation.
    • Finalized FAS Orientation session training for Taking Care of Business and the FAS Help Room.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • The IRUA Strategic Plan for 2014-15 was published and distributed. Our staff will make reference to this document as we move through the coming academic year. The goals and priorities outlined will guide our decisions as we allocate staff and resources to projects and initiatives that enhance KU’s international enrollment.
    • IRUA recruitment and admissions teams met with a group of 17 Shorelight recruiters and agents during their two day familiarization tour of the KU campus. This introduction to KU opened the doors to campus facilities, resources, and services to the international students the KU-Shorelight partnership will direct to KU.
    • IRUA recruitment team met with MarCom to discuss changes in the shared KU Admissions webpage, admissions.ku.edu, that should facilitate clearer orientation to guide targeted audiences to the correct information displayed on the various admission websites.

    International Partnershipsestablish collaborations and articulation agreements

    • The familiarization tour of campus by the 17 Shorelight partners described above was the most significant partnership activity during this period. The visitors represented regional recruitment operations in four of the six Shorelight world regions, including Latin America, China/Vietnam, Russia/CIS/Africa and the USA. Agents were from Brazil, China, Colombia, Ghana, Kazakhstan, Mexico, and Russia.

    Visiting Student Programsdevelop and implement

    • No new activity.

    Traditional Recruitment Activitiesincrease and diversify investments

    • IRUA recruitment team coordinated with the Chinese Student & Scholars Friendship Association and the newly-formed Greater China Alumni Chapter to distribute invitations to a yield event in Shanghai, a “Welcome Coffee Time,” where newly-admitted Chinese students and Chinese alumni were brought together to meet and network.
    • Recruiter O’Hagan hosted a live video webinar with the Armenian EducationUSA Advising Center to promote KU to prospective students.
  • June 2, 2014
    June 2, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Analysis of FA14 yield data to guide FA15 scholarship strategies
    • Recruitment retreat with staff to discuss recruitment efforts from past year and strategy for next cycle
    • Meetings for recruitment materials for application launch for 2015 cycle

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Robo calls to current students who have submitted a FAFSA and enrolled for summer, but have not yet submitted a Summer Aid Request

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Continued work with OIRP to develop and implement new Scholarship Datamart enhancements
    • Transfer students – have signed statement of work with Perceptive Software to utilize IntelliCapture in transfer credit evaluation

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Begin Robo-calls to new FA14 students with incomplete Financial Aid files, encouraging them to complete their files before their scheduled Orientation date
    • Reminder calls to students who have paid the fee and not signed up for orientation
    • Email reminders about steps to take prior to orientation
    Yield efforts continue for transfer students

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • IRUA recruitment team met with Shorelight marketing & recruitment staff to discuss methodology for collaboration and communication about recruitment initiatives, staffing & agent partnerships in targeted world regions.
    • IRUA admissions team is modifying our online application form so that one centralized form will be available to international undergraduate applicants of all admission types.
    • Additional modifications to the online form are under development to facilitate tracking the applicants directed to KU by the Shorelight partnership, both those directed to the KU Academic Accelerator Program and direct-entry applicants to KU’s undergraduate degree programs.

    International Partnershipsestablish collaborations and articulation agreements

    • IRUA admissions team coordinated with the Shorelight Boston admissions staff to admit 3 Summer applicants.
    • IRUA admissions team met with the Shorelight Boston admissions team to outline protocol for processing Fall applicants to the KU Academic Accelerator Program.

    Visiting Student Programsdevelop and implement

    • IRUA continues to receive applications for Fall 2014 from participants in the Brazil Science Mobility Program.  A total of 58 visiting students from all visiting student programs have been admitted for Summer & Fall.

    Traditional Recruitment Activitiesincrease and diversify investments

    • Planning for late summer and fall international recruitment trips is underway, with plans for Shannon O’Hagan to visit India, countries in the Middle East and South East Asia between July and October.
    • Shannon will also attend the annual OACAC (Overseas Association for College Admissions Counseling) where she will network with international high school counselors in July.
  • May 19, 2014
    May 19, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day  held on April 28, May 2.
    • Super Saturday held for 6th-8th graders on May 10.
    • Guide sent to parents of  juniors about next steps.
    • Transfer-apply messages sent.
    • Discussion and preparation took place for application countdown for 2015 application.
    • Completing data collection for HCRC.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Robo-calls made to continuing students who haven’t yet accepted gift aid.
    • Emails to continuing students with To Do items in Enroll & Pay that must be completed before aid is awarded.
    • Robo calls made to students who have submitted a FAFSA and enrolled for summer, but who have not submitted a Summer Aid Request.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Series of email reminders sent about paying the new student fee.
    • Extension given to allow students to pay fee through May 11.
    • Yield efforts continue for transfer students.
    • Jayhawk Day visits ended on May 8.
    • Robo-calls made to newly admitted students who have paid the New Student Fee but have not yet accepted gift aid.
    • Emails to newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.
    • Emails to parent email address of newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.

    Enrollment (International)

    Recruitmentenhance Unit's planning and accountability

    • As a result of KU-Shorelight partnership, fast-paced marketing and recruitment campaigns have been launched throughout the world by the Shorelight regional offices and their network of agents. IRUA is beginning to receive inquiries & applications from students, parents, counselors, teachers who have interacted with the Shorelight recruiters and partnered-agents.
    • While the official KU deadlines have passed for international students applying from outside the USA, late summer and fall deadlines have been established for specific groups, including:
      • Applications facilitated through the KU-Shorelight partnership;
      • Applicants from students already in the USA, including readmits;
      • AEC only applicants;
      • KU Office of Study Abroad applicants; and
      • Special non-degree visiting students from partner institutions.
    • As a result of the extended deadlines for these special groups, IRUA has admitted additional numbers in each category, including:

    3    Applicants facilitated through the KU-Shorelight partnership
    11   Readmits
    94   AEC only
    71   KU Office of Study Abroad applicants
    52   Special visiting students from partner institutions
    98   Transfer
    494 Freshman
    814 Total

    International Partnershipsestablish collaborations and articulation agreements

    • The IRUA Recruitment & Admissions Teams are working closely with KU's Shorelight partners to adapt our marketing, recruitment, admissions policies, processes, and communications.

    Visiting Student Programsdevelop and implement

    • 24 new applicants from the Brazil Science Mobility Program; 15 from Zhejiang Normal University; seven from Kanagawa; and four from Arturo Prat University have been admitted for fall 2014.

    Traditional Recruitment Activitiesincrease and diversify investments

    • Training of newly-selected international student ambassadors is underway.
    • IRUA recruitment staff has been soliciting bios of successful alums. These are posted via social media outlets.
    • A number of individual campus visits were facilitated by the IRUA recruitment staff.
    • IRUA Recruitment team met with officers of the KU Chinese Student & Scholars Friendship Association to plan collaborative pre-arrival communication and events targeting newly-admitted Chinese students.
    • Participated in our third CollegeWeekLive virtual fair of the spring, involving IRUA recruitment team, Graduate Studies staff, and KU International Student Ambassadors hosting the KU booth and presenting in a live video chat. Event drew 1,025 visitors from 120 different countries to the KU booth.
  • May 5, 2014
    May 5, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day held on April 14, April 21
    • Planning for next year’s publications took place
    • Phone calls to high school juniors

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • No new updates

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Customized email To-Do list sent to admitted students
    • Admitted Senior Day visits continue
    • May 1 reminder postcard sent to admitted freshmen who had not paid
    • May 1 email reminders sent to students, parents, and high school counselors
    • Social media countdown has been ongoing all month

    Enrollment (International)

    Recruitmentenhance Unit's planning and accountability

    • Continued collaboration to implement the KU-Shorelight KUAAP program, primarily revision of application form & processing, training the Shorelight admissions team, developing protocol and talking points for communication with prospective students, counselors, and agents contracted under KU- Shorelight partnership who are directing Fall 2014 applications.
    • Application processing continues for Fall 2014.
      • International degree-seeking undergraduate applications are up 3.7% with a 6.3% increase in admitted international freshmen & transfer students for Summer/Fall 2014, as compared to 2013 point in cycle.
      • International KU Study Abroad exchange non-degree seeking admissions are up 38% for Summer/Fall 2014, as compared to 2013 point in cycle.
      • International Special Visiting non-degree seeking admissions are up 38% for Summer/Fall 2014, as compared to 2013 point in cycle.

     International Partnershipsestablish collaborations and articulation agreements

    • No new activity to report.

    Visiting Student Programsdevelop and implement

    • A number of students on the Brazil Science Mobility Program currently enrolled at KU & others attending nearby US universities will engage in research on the KU campus during the Summer 2014 to fulfill the internships required by the program. They will be admitted as visiting non-degree seeking students.

    Traditional Recruitment Activitiesincrease and diversify investments

    • An impressive cohort of new International Student Ambassadors is developing and students are ready for involvement in recruitment & promotional initiatives scheduled for summer.
    • Planning for the late summer and fall overseas recruitment travel for the IRUA recruiter is being developed.  Details to come in future reports.
  • April 21, 2014
    April 21, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day held on March 31 and Junior Scholar Day held on April 4.
    • Sophomore Day held on April 12.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Robo-Calls to all students who have not yet accepted their 2014-15 aid, reminding them of the next steps to accept aid and/or complete financial aid files for 2014-15.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Continued collaboration with OIRP in development of Scholarship Datamart enhancements.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • KU Pell Advantage Letters to new admits, signed by the Chancellor (weekly distribution as ISIRs load).
    • Robo-Calls to all prospective students who have not yet accepted their 2014-15 aid.
    • Hawk Note to newly admitted fall 2014 students’ home address, reminding them of their student’s award notification and next steps (call-to-action).
    • Email notices to parents of new fall 2014 admitted students who have not yet accepted aid, reminding them to work with student to accept aid and complete the New Student Fee process.
    • Customized email To Do list sent to admitted students.
    • Admitted Senior Day visits continue.
    • Honors Open House held on April 6 and Scholar Day held on April 7 for admitted students.
    • Transfer Orientation and Enrollment held on April 11 and 12.
    • Qualifying campaign reminders sent to determine admitted student’s interest in attending KU.
    • Robo-Call from Bill Self to admitted seniors who have not paid the new student fee.
    • Telecounseling calls to select not paid groups.
    • Social media countdown to May 1 and incentives planned.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • IRUA has collaborated with OIP, AEC, ISS, and MarCom by providing input for the development and launch of the Shorelight’s world-wide marketing & recruitment campaign for the KU Academic Accelerator Program. Contributions included feedback on the content of the KU AAP Student Guidebook, website content, and recruiting current KU international students for promotional videos, and adapting the existing IRUA admission application forms and processes to facilitate admission of the first KU AAP cohort for fall 2014.
    • Development of a new streamlined, centralized, and simplified online application form to accommodate all international applications processed by IRUA is underway for 2015. This collaborative effort involves IRUA, AEC, Office of Study Abroad (for international incoming exchange students), ISS (for SEVIS content), SIS, CollegeNet, and Shorelight.

    International Partnershipsestablish collaborations and articulation agreements

    • Activity to facilitate the admission of the first cohort of the KU Academic Accelerator Program, facilitated by the KU-Shorelight Partnership as described above, under “Recruitment”.

    Visiting Student Programsdevelop and implement

    • To date, 38 visiting students from partner institutions and programs have applied for summer and fall 2014. We anticipate more applications before the end of our admission cycle.

    Traditional Recruitment Activitiesincrease and diversify investments

    • Current message delivery from the CRM to newly-admitted international undergraduates for Fall 2014 now focuses on information to help students prepare for departure from home, obtain student visas, make travel plans, and register for ISS “You at KU International Student Orientation” program, which will become mandatory for international students in August 2014.
    • Recruiter O’Hagan hosted an online event for prospective Indian students from high schools she met during February trip to five cities in India.
    • Recruitment and training of international student ambassadors continues. Ambassadors are already posting on the IRUA blog.
  • April 7, 2014
    April 7, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day held on March 24 and Multicultural Visit Day held on March 28

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • 2014-15 Financial Aid and Scholarship Award notices emailed to continuing students
    • Email reminder to students with a scholarship but haven’t yet filed the 2014-15 FAFSA to submit the FAFSA as soon as possible to be considered for all types of financial aid

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Finalized text, data-feed, and timeline for the new FAS 2014-15 Prospectus for newly admitted students
    • Work with HCRC on FAS data set

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Customized email To-Do list sent to admitted students
    • Admitted Senior Day visits continue
    • Qualifying campaign reminders sent to determine admitted student’s interest in attending KU
    • Chancellor letter to targeted admits who have not yet decided on KU
    • Note from Vice Provost for Enrollment Management to targeted admits who have not  yet decided on KU
    • Email to admit with links to activities/departments based on interests they marked on application
    • Email to Spring admits, not enrolled, to update to fall
    • Parent monthly newsletter
    • 2014-15 Financial Aid and Scholarship Award notices emailed to newly admitted students
    • KU Pell Advantage Letters mailed to new admits (signed by the Chancellor)
    • Affordability messages for financial aid package inquiries

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Interim Director Daphne Johnston spent 2 weeks in China, as an invited presenter in 2 training programs organized by EducationUSA’s  Beijing American Center, supported by the Bureau of Educational & Cultural Affairs, the US Embassy & US Consular Offices, US Department of State. The trainings were attended by over 100 local Chinese high school counselors, principals, directors of international divisions and teachers.  The unprecedented and intimate exposure to a large number of local Chinese high schools from more than 10 large cities offered an unprecedented level of exposure for KU in our largest sending country.
    • As reported after the deadline of April 1, International Freshman & Transfer Applications are up 5.4% with a 6.8% increase in admitted International Freshmen & Transfer students for Summer/Fall 2014 as compared to 2013 point in cycle.
    • IRUA extended the application deadline for students applying from outside the USA from April 1 to April 8, anticipating an increased infux of late applications.
    • Finalized the 2015 international recruitment communications plan and began first stages of implementation.
    • Signed 2014-15 Contract with ColllegeWeekLive to secure IRUA’s participation in 2 International Virtual US University Fairs with live video broadcasts in the coming year.

    International Partnershipsestablish collaborations and articulation agreements

    • Implementation of the KU-Shorelight partnership continues.  Interim Director Johnston visited the Greater China regional Shorelight office in Shanghai to discuss collaboration with IRUA’s recruitment and marketing initiatives.
    • CollegeNet, the vendor that manages KU online applications, proposed adding a feature to the online form that will permit verification of Chinese academic records through the Chinese MOE approved agency, CHESICC. While in Shanghai, Interim Director Johnston met with CHESICC officials to obtain more details about the scope of available services. This meeting will inform the decision IRUA makes in the coming application cycle.

    Visiting Student Programsdevelop and implement

    • KU has completed applications to host international students on the IREX Global UGRAD programs and World Learning Global UGRAD programs. 
    • Applications have been received for Fall 2014 for the following visiting student programs:  Brazil Science Mobility Program = 11 admitted; DAAD program for German students– =1 admitted; Kanagawa University =7 admitted.

    Traditional Recruitment Activitiesincrease and diversify investments

    • During the visit to China, Johnston participated in the annual Concordia International School – Shanghai World University Fair, attended by over 700 students from 20 local schools in or near to Shanghai, and 150 colleges & universities from more than 20 countries.
    • While in Beijing and Dalian, China, Johnston had the opportunity to make several campus visits to local Chinese high schools and university campuses, including East China Normal University, Dalian Jiahui Yangguang School, Maple Leaf International High School-Dalian, and the Senior Middle School Attached to Dalian University of Technology.
  • March 24, 2014
    March 24, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day held on March 7 and March 14.
    • Jayhawk Night held in Anaheim, CA, on March 2 and St. Louis on March 10 for high school juniors.
    • Transfer Day held on March 10.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March).

    Technologyestablish systems and structures necessary to achieve enrollment results

    • My Transfer Evaluation is in production for students to use. This is additional PeopleSoft technology that assists in streamlining the transfer evaluation process.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March)
    • Finalized Financial Aid Prospectus in preparation for mailing to newly admitted students after completing 2014-15 aid packaging.
    • Jayhawk Night held in Anaheim, CA, on March 2 and St. Louis on March 10 for admitted seniors.
    • Customized email To Do list sent to admitted students.
    • Admitted Senior Day visits continue.
    • Transfer Day held on March 10.
    • Qualifying campaign started to determine admitted student’s interest in attending KU.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • KU’s partnership with Shorelight will directly impact marketing, recruitment, and admissions processes. Details continue to be outlined. KU staff have reviewed and provided input for the recruitment brochure for the KUAAP program, located current KU international students who were interviewed for video segments to be published on the KU Shorelight webpage and suggested intermediate revisions to IRUA admissions processes for the fall 2014 cohort. Significant changes to IRUA admissions processes will be required for students coming through this partnership in the future terms.
    • Contract with Zinch, a CHEGG Company has been signed for the 2014-15 year. This will facilitate the following recruitment activity in China: enhancements to the online KU Mandarin Chinese profile; market insight and advice for recruitment in China; generation of prospects from Chinese students through targeted e-mail campaigns, e-newsletters, and Baidu search optimization; and capture and delivery of interested prospects’ information.
    • Contract with CollegeWeekLive under review and should be complete within a week.
    • IRUA recruitment staff are developing details of the strategic plan which will be published in April.
    • Members of the AEC, Office of Study Abroad, ISS, and IRUA admissions staff were convened as a committee by Senior Vice Provost Sara Rosen to review the existing admissions processes with the objective of simplifying, streamlining, and centralizing so that all international student admissions go through a single KU entry point. The has developed recommendations and an action plan to make the current KU International Programs admissions processes more efficient and centralized, ensuring rapid response to student applications for admission.
    • Numbers of international freshman and transfer applicants and admitted international freshmen and transfer students for summer and fall 2014 continue ahead of the figures for summer and fall 2013 at this time, still two weeks in advance of the April 1 deadline.

    International Partnershipsestablish collaborations and articulation agreements

    • See above regarding the KU Shorelight partnership.
    • No new partnerships.

    Visiting Student Programsdevelop and implement

    • No new activity. Visiting students from these institutions are enrolled for programs of varying lengths during the 2014 spring semester: Global UGRAD, Pakistan; IIE-administered Brazil Student Mobility Program; Kanagawa University, Japan; Kansai University, Japan; Universidad Arturo Prat, Chile; Zhejiang Normal University, and China.

    Traditional Recruitment Activitiesincrease and diversify investments

    • Messaging to new students continues via the CRM encouraging applicant to complete by the April 1 deadline, if they are outside the USA, and informing admitted students of the steps to take to prepare for departure and arrival in the USA and on campus in June (for summer and August (for fall). Additional messaging has encouraged students to participate in virtual events so that they can connect with current KU international students and ask questions of IRUA staff.
    • Scholarship selection and awarding is nearly complete. IRUA was able to offer 25 KU-IIE undergraduate awards and nine KUEA awards to the most outstanding applicants in our fall 2014 pool. Recipients represent over 14 countries.
    • Screening and selection of currently-enrolled international students to participate as KU International Student Ambassadors is underway. There is a pool of diverse, highly engaged candidates. Some will begin activities this spring, including posting on the IRUA blog, KU RenRen, and Weibo accounts.
    • KU participated in another virtual CollegeWeekLive Fair. Many of the invited attendees were current KU international applicants or international students already admitted for fall 2014. Engagement with current KU students and IRUA staff encouraged application completion or commitment to attend KU in the fall.
  • March 10, 2014
    March 10, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day held on February 17.
    • Jayhawk Night held in Denver on February 20 and Minneapolis on February 27 for high school juniors.
    • Developed data sets for FAST tool and market development.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Financial Aid Awareness Month reminders sent to all students to file the 2014-15 FAFSA by the 3/1 priority date.
    • Robo-calls made to students with incomplete FAFSAs, encouraging completion by mid-March.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Finalizing new Financial Aid & Scholarship Prospectus for newly admitted students.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Destination KU visit program held on February 21 for admitted students of color and first-generation students.
    • Jayhawk Night held in Denver on February 20 and Minneapolis on February 27 for admitted seniors.
    • Customized email To Do list sent to admitted students.
    • Jayhawk Night registration continues.
    • Admitted Senior Day visits continue.
    • College Goal Sunday FAFSA event held on Sunday 2/23/14.
    • Weekly scholarship award letters sent to new admits.
    • Financial Aid and Scholarships Web Chat held for newly admitted transfer students.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Summer/Fall 2014 International Freshman and Transfer Applications are up 29.7% from same date last year. Application deadlines not yet reached.
    • Summer/Fall 2014 Total Number of International Freshman and Transfer Admits are up are up 40.5% from same date last year. Application deadlines not yet reached.
    • Revision of contracts are underway for renewal of two partnerships: CollegeWeekLive coordinates targeted virtual fairs with students around the world using live text and video chats to promote study at US universities & colleges. Zinch China, a Chegg Company, has a well-established web presence in China. Zinch provides prospective students with information about KU in Mandarin Chinese and delivers KU college inquiry data from Chinese students searching on-line for U.S. post-secondary opportunities.
    • During the annual campus visit with CollegeNet staff, IRUA discussed the addition of new features to the online application form and the KU ADMIT processing system that will enhance the promotion of KU, increase efficiency in the application process & communication with applicants, and improve data collection and record keeping.
    • Incorporating the recruitment and marketing strategies for the new KU-Shorelight partnership KUAAP program into our strategic plan for Fall 2014 mid-cycle has been given top priority.

    International Partnershipsestablish collaborations and articulation agreements

    • The KU-Shorelight partnership was officially announced by the Provost in several press releases. Logistics for implementation are under rapid development involving IRUA, AEC, ISS, CLAS, and many other units of the university. It is anticipated that the initiative will bring 50-70 new international freshman to KU for the Academic Accelerator Program in Fall 2014 with increasing numbers in years to come. IRUA is directly involved in the marketing, recruitment, and admissions processing elements of implementation.
    • The primary KU international undergraduate scholarship is administered in partnership with the Institute for International Education in New York (see below).
    • Office of International Programs hosted a visiting Fulbright Russian International Education Administrators (RIEA) Fellow from North-West Institute of Management, Saint-Petersburg, Russia. As Deputy Head of the International Department, our visitor had the opportunity to become familiar with all aspects of international education at KU including enrollment management, by meeting with staff in all KU International units, including OIP, IRUA, ISS, the AEC, and the Office of Study Abroad. She also visited many academic departments.

    Visiting Student Programsdevelop and implement

    • Spring enrollment of visiting students from these institutions was previously reported: Global UGRAD, Pakistan; IIE-administered Brazil Student Mobility Program; Kanagawa University, Japan; Kansai University, Japan; Universidad Arturo Prat, Chile; Zhejiang Normal University, China. Groups arrive at various times during Spring semester.

    Traditional Recruitment Activitiesincrease and diversify investments

    • International Student Scholarship award letters are currently being delivered. The primary scholarship is administered in partnership with the Institute for International Education (see above). These awards typically draw the highest ability international freshmen and transfer students to KU from a diverse range of countries.
    • Customized messaging from Hobsons CRM targeting freshmen and transfer applicants, coupled with individualized communication with IRUA admissions staff is effectively increasing the number of completed applications and admitted students for Summer & Fall 2014 (see figures above).
    • On February 20, IRUA participated in CollegeWeekLive International Day, a virtual US university fair. Engagement with 282 prospective students from 86 countries. Three Student ambassadors and representatives from Graduate Studies assisted with the live text and video chats.
    • The KU International Student Ambassador program has been re-conceptualized and resurrected. IRUA recruitment staff are actively recruiting and training new volunteers to increase the diversity and quality of the pool. IRUA has successfully used student ambassadors in a number of recent initiatives, including student blog postings, involvement in live video chats, translating for visiting groups, and posting on the KU RenRen and Weibo accounts (Chinese social media platforms equivalent to Facebook and Twitter).
  • February 24, 2014
    February 24, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Transfer Scholarship Award Letter distribution
    • Jayhawk Night for high school juniors held in Dallas and Chicago
    • Attended Phi Theta Kappa luncheon that honors Kansas All State Academic Team (top transfer students)

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Robo-Calls to students with missing information for their 2014-15 FAFSA
    • Financial aid awareness month – multiple outreach events for FAFSA-push campaign

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Collaboration with MarComms and SIS to finalize the new FAS Prospectus for new admits

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Robo-Calls to students with missing information for their 2014-15 FAFSA
    • Financial aid awareness month – multiple outreach events for FAFSA-push campaign
    • E-vite to all new admits regarding College Goal Sunday on Sunday, Feb. 23, 2014
    • FAFSA-Push Web Chats for new admits
    • Customized email To-Do list sent to admitted students
    • Jayhawk Night registration continues
    • Admitted Senior Day visits continue
    • Jayhawk Night for admitted seniors held in Dallas and Chicago

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Held two successful KU yield events in India (Bangalore and Pune) for admitted students
    • Hosted group of 20 Chinese high school students on campus to learn about KU
    • Began implementing Phase II on our admissions website initiative in collaboration with Marketing Communications. Will be enhancing the international profile and functionality of the new site.

    Traditional Recruitment Activitiesincrease and diversify investments

    • Completed a high school recruitment trip to 6 cities in India during this period
    • Held another global virtual fair through CollegeWeekLive for KU to chat virtually with prospective students
    • Piloted KU’s first Adobe Connect virtual chat with student in collaboration with the Education USA Advising Center in Armenia
  • February 10, 2014
    February 10, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Email sent to PSAT students
    • Communications to students submitting FAFSA to KU, but haven’t applied for Admissions; encouraging them to submit an Admission Application

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Communications to continuing students who have submitted a FAFSA to KU, thanking them for submitting the FAFSA and advising of next steps associated with awarding Financial Aid and Scholarships
    • E-communications to scholarship and Pell Advantage students, reminding them of award renewal criteria and academic resources available to assist in academic success
    • Collaboration with Bursar colleagues to protect targeted aid recipients from late-payment fee

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Changes to the CredTran system that enable better performance were moved into production

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Customized email To Do list sent to admitted students
    • Jayhawk Night registration continues
    • Admitted Senior Jayhawk Days started
    • Orientation registration went live on February 1
    • Communications to new admits who have submitted a FAFSA to KU, welcoming them to KU and advising of next steps associated with awarding Financial Aid and Scholarships
    • Continue to distribute scholarship award letters to transfer students and to FA14 admits with updated test scores/7th semester GPA
    • Finalized plans for live FAS Web Chats in mid-February for new admits (in collaboration with Admissions and Marketing Communications)

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • The FY 2015 strategic international recruitment plan is under development.  A new section is under development to incorporate the new KU Academic Accelerator Program into our planning.
    • A recruitment and admissions retreat was held to prioritize opportunities and investments for the coming year.
    • Zinch China representatives visited campus to review data from the previous year on prospect student web use in China.  New web opportunities are now under review.

    Traditional Recruitment Activitiesincrease and diversify investments

    • IRUA’s recruiter departed for India and is currently visiting high schools and meeting with newly admitted students.
    • The scholarship deadline has passed and merit-based scholarship recipients are being identified.
  • January 27, 2014
    January 27, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Day registration opened and email and invitations sent.
    • ‘Transfer apply’ messages sent including a February 1 reminder postcard.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Disbursed over $70 million in aid to SP14 aid recipients.
    • Provided Retention grants to students with unexpected financial constraints, allowing them to enroll for SP14 before the first day of classes.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Worked with OIRP to develop new FAFSA data reports.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Sent Happy New Year email encouraging to pay new student fee.
    • Sent customized email To Do list.
    • Invitations (postcards and emails) sent to admitted students to attend out-of-state Jayhawk Nights.
    • Email sent to admitted students who have not visited.
    • Weekly scholarship awards to FA14 new admits.
    • Continued work with Marketing Communications to develop a new Prospectus for FA14 admits.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Yield visits have been set up for February in India for newly admitted students. A KU recruiter will meet with admitted graduate and undergraduate admits in Delhi, Pune, Bangalore, and Mumbai. Group information meetings for prospective students have also been scheduled for these cities.
    • High school visits have been planned in 5 cities in India between February 3 and 14. Eighteen high schools will be visited across the country.
    • Summer/Fall 2014 International Freshmen Applications are up 5.4% from the same date last year.
    • Summer/Fall 2014 International Transfer Applications are identical to the same date last year.
    • Summer/Fall 2014 International Freshmen admits are up 10.3% from the same date last year.
    • Summer/Fall 2014 International Transfer admits are up 40% from the same date last year.

    International Partnershipsestablish collaborations and articulation agreements

    • No new updates

    Visiting Student Programsdevelop and implement

    • No new updates

    Traditional Recruitment Activitiesincrease and diversify investments

    • A virtual fair with students from Tajikistan was completed via Skype. Students had a chance to meet a recruiter and have their questions answered.
    • Two worldwide inquiry student interactive video chats have been scheduled through CollegeWeekLive’s ALWAYS-ON platform. These chats are scheduled for different times to enable us to connect with students living in different hemispheres.
    • A group of 20 Chinese high school students will be coming to campus to look at KU and hear about our educational opportunities.
    • Two student webinars have been organized with Education USA Advising Centers.
  • January 13, 2014
    January 13, 2014 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Continued distribution of 2014-15 scholarship award letters.
    • FAS participation in the Honors Reception for FA14 new admits admitted to the Honors Program.
    • Senior Day held on November 22, 2013.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Kauffman Scholars Advisory Council meeting held.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Submitted KU data set to Scannell and Kurz for FAST Tool development.
    • Participated in a Federal Student Aid Advisory Council meeting, with opportunity to provide feedback to help simplify the 2014-15 FAFSA.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Yield communications continue to be sent to admitted students.
    • Tele-counselors continue to call students as they are admitted.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • The FY 2015 strategic communication plan has been drafted and is now being revised.  The primary focus will be on the development of a new web site for international recruitment and admissions that incorporates the new KU recruitment partnership with Shorelight.  A new focus will also include a targeted and strategic set of communication initiatives targeted toward sponsoring agencies and sponsored students.
    • Three new entry points for degree-seeking international students are under development in collaboration with Shorelight.  These will provide opportunities for KU to attract talented students into accelerated academic degree programs.
    • KU’s international pre-arrival packet is undergoing complete revision to enable KU to provide admitted students with critical information earlier in the recruitment process.

    International Partnershipsestablish collaborations and articulation agreements

    • Limited funding has been identified to serve as cost sharing funds to secure enrollment of agency-sponsored students for KU degrees.  Many agencies require institutional cost share prior to providing students with near-full sponsorship.

    Traditional Recruitment Activitiesincrease and diversify investments

    • KU has planned a recruitment visit to India in February to visit approximately 18 high schools in 6 different cities.  This will be the third such visit in the past 2 years. Alumni and yield events are in development. 
    • We are currently in the planning phase for KU’s international recruitment travel for the FY 2015 year.  Saudi Arabia, Korea, Vietnam, Brazil, China, and India are among the top priorities.
  • December 9, 2013
    December 9, 2013 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Continued distribution of 2014-15 scholarship award letters.
    • FAS participation in the Honors Reception for FA14 new admits admitted to the Honors Program.
    • Senior Day held on November 22, 2013.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Kauffman Scholars Advisory Council meeting held.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Submitted KU data set to Scannell and Kurz for FAST Tool development.
    • Participated in a Federal Student Aid Advisory Council meeting, with opportunity to provide feedback to help simplify the 2014-15 FAFSA.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Yield communications continue to be sent to admitted students.
    • Tele-counselors continue to call students as they are admitted.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Incomplete application numbers continue to decline. 
      • Spring 2014 incomplete applications declined by nearly 8% from the previous spring admissions cycle.
      • To date, summer/fall 2014 incomplete application numbers have dropped by nearly 24% for the same point in cycle last year.

    International Partnershipsestablish collaborations and articulation agreements

    • No new updates

    Visiting Student Programsdevelop and implement

    • No new updates

    Traditional Recruitment Activitiesincrease and diversify investments

    • Spring non-degree admits have continued to increase. This continues to be our fastest growing population (for intensive English and non-degree studies in academic programs on study abroad). Spring non-degree admits have increased by 21% from the previous spring admit term.
    • Spring degree-seeking admits declined by 10% from the previous spring admit term.
    • Summer/fall 2014 applications and admits are up by 65% for this point in cycle compared to the previous year.
  • November 25, 2013
    November 25, 2013 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Senior Day was held on November 3 and November 11
    • Transfer Student Visit Day was held on November 8
    • Incomplete emails are sent to those who have applied but are incomplete
    • Continued distribution of 2014-15 scholarship award letters
    • FAS presentations for Senior Days
    • Extended Fall 2014 Scholarship Deadline to Nov. 8, 2013
    • Accepting updated ACT/SAT Test Scores for FA14 scholarship consideration
    • FAS Publication Planning meeting with Marketing & Communications to develop Financial Aid & Scholarship Prospectus for incoming FA14 FYFR

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Distributed scholarship renewal criteria to all scholarship and Pell Advantage recipients
    • FAS conducting an assessment of student action/response to Oct. email to non-FAFSA filers with outstanding balances

    Technologyestablish systems and structures necessary to achieve enrollment results

    • The transfer system in Campus Solutions has been updated with a code fix and demo’d to the Admissions staff.  It is now viable for our business functions and we will proceed implementing.
    • IT, OIRP and SIS are in the progress of migrating the table structure of the student facing credit transfer system (CredTran) to a different table structure, which will enable longer term enhancements.
    • Collaboration with OIRP to develop data set for Scannell & Kurz Financial Aid & Scholarship Strategy Tool (FAST)

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Attending a Saudi Student fair in Chicago in collaboration with the Applied English Center and KU School of Law.

    International Partnershipsestablish collaborations and articulation agreements

    • Working on a new sponsored student agreement for degree-seeking students with the Sampoerna Foundation

    Visiting Student Programsdevelop and implement

    • Working on a new visiting agreement with Central China Normal University

      Continuing visiting students for Spring 2014
      Brazil Scientific Mobility Program: 23
      Kanagawa University:  5
      Zhejiang Normal University:  1

      New visiting students for Spring 2014
      Brazil Scientific Mobility Program:  5
      Zhejiang Normal University: 1
      Arturo Prat University of Chile:  1
      IREX Global UGRAD Pakistan:  1

    Traditional Recruitment Activitiesincrease and diversify investments

    • Pursuing recruitment partnership to create a new pathway program for international students. This pathway would integrate intensive English into the Freshman year for international students with higher levels of English.
  • November 11, 2013
    November 11, 2013 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Senior Days on October 20 and October 28
    • Hosted high school counselors from Georgia to inform them about the University of Kansas to assist with growing the recruitment efforts in this state
    • Final application push emails and communications to generate applications by Nov. 1
    • Black Leadership Symposium on October 30

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • No new updates

    Technologyestablish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Continue to email and mail admit packets to students

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Attended the Seattle transfer student fair. This venue is thought to be good for recruiting international students. It was not successful and will not be attended again.

    International Partnershipsestablish collaborations and articulation agreements

    • Collaborating with Edwards Campus on the development of articulation agreements with China at the undergraduate level.
    • We continue to pursue a dual Ph.D. between KU’s Petroleum Engineering program and Southwest China Petroleum University. Negotiations are ongoing.

    Visiting Student Programsdevelop and implement

    • A new visiting student program has been established with American University in Beirut. This expands upon an existing partnership between our universities in Applied Behavioral Science. The first student from Beirut will enroll for spring 2014. She is a graduate student in the field of Psychology.

    Traditional Recruitment Activitiesincrease and diversify investments

    • We have over 20,000 names in our prospect database from TOEFL and SAT name purchases. We have begun an outreach campaign to promote interest in KU. The response rate has been very good so far. This push is for summer/fall 2014.
    • Spring 2014 applications are up to 209 from 184 in 2013 (Oct 31st as the reference date).
    • Admits are similarly up from 170 in spring 2013 to 191 for spring 2014. Non-degree applications and admits continue to grow at a strong rate.
    • Incomplete applications are down for international degree-seeking students (from 111 for spring 2013 down to 96 for spring 2014).
  • October 28, 2013
    October 28, 2013 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Application push mailings and emails about November 1 deadline
    • Scholar Day held on October 7 for high ability seniors
    • Asian American Leadership Symposium held on October 9
    • Senior Day on October 11
    • Additional Jayhawk Day campus visits held from October 16-19. More than 1,000 students and guests visited in three days.
    • Saturday visit on October 19

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • No new updates.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Met with IT to discuss transfer credit evaluation needs

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Post-admit mailings and emails being sent

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Through name purchases, our web efforts, and by collecting names from students participating in education fairs we have participated in, we have added over 20,000 international prospective student names to our client relations management system. We are now in the process of reaching out to these students to educate them about KU and encourage inquiries.
    • The recruitment team is building a student ambassador program on campus with currently enrolled students to help with outreach efforts to prospective students and admitted students.
    • The unit is further developing its armchair recruitment initiatives – following up via distance technologies (social media, interactive video, email and CRM campaigns).
    • Participated in a NAFSA professional workshop on effective use of agents in international student recruitment.
    • Participated in a NAFSA professional workshop on strategic recruitment planning.

    International Partnershipsestablish collaborations and articulation agreements

    • IRUA will be attending a community college transfer fair in Seattle, Washington.  Will be exploring opportunities for the development of undergraduate articulation agreements with 6 community colleges from around the United States.

    Traditional Recruitment Activitiesincrease and diversify investments

    • We have purchased 10,000 names of TOEFL test takers and international SAT test takers to enable us to actively reach out to prospective students interested in studying in the U.S.
  • October 14, 2013
    October 14, 2013 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Working with MarComms to transition to the Drupal Affordability website.
    • Scholarship Training Sessions for campus colleagues and updates (e.g. Athletics, KUEA, etc.).
    • Daily distribution of FA14 Scholarship award letters to new admits.
    • FAS participation in KU Admissions Senior Day events and other recruiting events.
    • Participation in Cappex Online College Fair.
    • Admissions training on new College Board features.
    • Senior Day on September 30.
    • Latino Leadership Symposium on October 2.
    • Saturday visit on October 5.
    • Application push campaigns running.

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Collaboration with Undergraduate Studies to develop initiatives to enhance retention among academically at-risk aid recipients.

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Continued work with OIRP/SIS/FAS to enhance scholarship Datamart to include scholarship commitment/tracking functionality.

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • 2014-15 Prospectus Publication Planning meeting with EM and Marketing & Comms team.
    • Post-admit mailings and emails being sent.

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • KU is exploring a new articulation agreement between Pontifical Catholic University of Ecuador and KU’s biodiversity institute.

    Visiting Student Programsdevelop and implement

    • In collaboration with Graduate Studies, the Applied English Center, and the KU School of Law, we visited Washington DC –based agencies that coordinate/facilitate visiting and sponsored student programs. These included the American Councils for International Education, WorldLearning, AMIDEAST, and IREX.

    Traditional Recruitment Activitiesincrease and diversify investments

    • KU’s international recruiter has attended education fairs and visiting partner schools in Iraq, Malaysia, Indonesia, Vietnam, and Thailand during this period.
    • In collaboration with Graduate Studies, the Applied English Center, and the KU School of Law, we visited the education attaches and cultural missions in Washington DC for Saudi Arabia, Indonesia, Thailand, and Kuwait.
    • With support from funding from International Programs, we are purchasing 12,000 names of recent SAT and TOEFL test takers with an interest in studying in the U.S. Contact information will be imported to our client data management system so that we can proactively reach out to prospective international students located abroad.
  • September 27, 2013
    September 27, 2013 —

    Enrollment (Domestic)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Previewed KU event in Wichita on September 12 and in Kansas City on September 18
    • Sophomore Legacy campus visit event on September 21
    • Continue to mail and email students to encourage them to apply
    • Senior Day on September 16
    • Weekly distribution of Fall 2014 new admit scholarship letters
    • Scholarship Training Sessions for campus colleagues and updates regarding FA14 recruiting scholarships
    • 2014-15 Prospectus Publication Planning meeting with EM and Marketing & Comms team

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Reminder to students with incomplete financial aid files to complete theirs as soon as possible to ensure aid is available by the September 15 due date

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Working with Marketing Communications to transition the Affordability website to Drupal

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Admit packets and scholarship letters continue to be mailed

    Enrollment (International)

    Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

    • Previewed KU event in Wichita on September 12 and in Kansas City on September 18
    • Sophomore Legacy campus visit event on September 21
    • Continue to mail and email students to encourage them to apply
    • Senior Day on September 16
    • Weekly distribution of Fall 2014 new admit scholarship letters
    • Scholarship Training Sessions for campus colleagues and updates regarding FA14 recruiting scholarships
    • 2014-15 Prospectus Publication Planning meeting with EM and Marketing & Comms team

    Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

    • Reminder to students with incomplete financial aid files to complete theirs as soon as possible to ensure aid is available by the September 15 due date

    Technologyestablish systems and structures necessary to achieve enrollment results

    • Working with Marketing Communications to transition the Affordability website to Drupal

    Yield Managementsolidify/improve yield rate from admit to enrolled

    • Admit packets and scholarship letters continue to be mailed
  • September 16, 2013
    September 16, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Received 2014 Financial Aid and Scholarship Recruiting Publications for distribution at multiple recruiting events, as well as among campus colleagues involved with recruiting efforts.
    • Rock Chalk Roadshow events from August 25-30. Events held in Manhattan, Salina, Hutchinson, Garden City, and Hays.
    • Continued with preparations and phone calls for Preview KU events in Wichita and Kansas City.
    • Inquiry emails with Admissions Reps sent out to prospective students.
    • Fall Jayhawk Days started on September 3.

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Enrollment and Financial Aid Services, Room 121 Strong Hall, was open Saturday, August 24, 2013 to provide assistance to new students and their families, as well as continuing students needing assistance before classes began
    • August 1, 2013: FAS provided a Federal Work Study Open Request Period for students interested in on-campus work-study opportunities.

    Technology: establish systems and structures necessary to achieve enrollment results

    • Transfer Credit Evaluation System – revaluating needs and abilities of vendor to supply based upon mis-match between what vendor said could be delivered versus what has been delivered.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • KU Visitor Center opened Saturday, August 24, 2013 to provide assistance to new students and their families.
    • FAS provided a Federal Work Study Open Request Period for students interested in on-campus work-study opportunities.
    • Continue to admit students for 2014 terms.

    Enrollment (International)

    Recruitment: enhance Unit’s planning and accountability

    • Planning an October trip to DC to visit embassies and sponsoring agencies. Confirmed visits so far include the Saudi Arabian Cultural Mission, IREX Global UGRAD Pakistan Program, Embassy of Thailand, American Councils for International Education, Vietnam Education Foundation, AMIDEAST, and the World Learning Program. Visit is a collaboration between IRUA, Grad Studies, the Applied English Center, and the KU School of Law.
    • Planning a spring faculty and administrator trip to Brazil to meet partner institutions, talk with Ministry of Education officials, and to establish new visiting student program agreements.
    • In collaboration with Admissions, IRUA has invested in a premium web listing with Petersons to help get KU’s name out to domestic and international web-based audiences.
    • Considering a new partnership with Hotcourses, which would enable IRUA to develop country-specific web advertisements in key recruitment markets.
    • International Partnerships: establish collaborations and articulation agreements

      • We have 4 new sponsoring programs with students enrolled this fall. These include:
        • Sampoerna Foundation (Indonesia)
        • Ministry of Education of Singapore
        • Ankara University (Turkey)
        • Embassy of Libya Defense Attache (Libya).

      Visiting Student Programs: develop and implement

      • A new visiting student agreement is now under way with Central China Normal University. The draft agreement is in development and will be translated into Mandarin for review.

      Traditional Recruitment Activities: increase and diversify investments

      • IRUA is currently participating in the Linden Tours Latin America recruitment fair circuit. Countries include Brazil, Peru, Panama, Costa Rica, and Ecuador.
  • September 3, 2013
    September 3, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Received 2014 Financial Aid and Scholarship Recruiting Publications for distribution at multiple recruiting events, as well as among campus colleagues involved with recruiting efforts
    • Received 2013-14 publications for recruitment cycle
    • Started coordinating high school visits in Kansas and out-of-state
    • Final preparations for Rock Chalk Roadshow that begins on August 25

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Enrollment and Financial Aid Services, Room 121 Strong Hall, was open Saturday, August 24, 2013 to provide assistance to new students and their families, as well as continuing students needing assistance before classes began
    • August 1, 2013: FAS provided a Federal Work Study Open Request Period for students interested in on-campus work-study opportunities

    Technology: establish systems and structures necessary to achieve enrollment results

    • No current updates

    Yield Management: solidify/improve yield rate from admit to enrolled

    • KU Visitor Center open Saturday, August 24, 2013 to provide assistance to new students and their families
    • FAS provided a Federal Work Study Open Request Period for students interested in on-campus work-study opportunities
    • Final reminders sent to freshmen and transfer students about orientation and open enrollment
    • Welcome emails sent to new freshmen and transfer students

    Enrollment (International)

    Recruitmentenhance Unit’s planning and accountability

    • Planning trips to target country consulates in Washington D.C. in collaboration with Graduate Studies, the KU School of Law, and the Applied English Center. Visits will include the cultural missions of UAE, Kuwait, Brunei, Thailand, Vietnam, Saudi Arabia, Indonesia, Brazil, Turkey, and Iraq.
    • Investigating a new partnership with Hotcourses – A higher education web search engine with on-the-ground representation in all of our target countries and regions. Areas of specific exploration include Latin America, the Middle East, and Southeast Asia.

    International Partnershipsestablish collaborations and articulation agreements

    • Sponsored and Visiting Program staff are setting up meetings with newly targeted sponsoring agencies to pursue collaborative agreements for new sponsored degree-seeking students to KU.  Sponsors include AMIDEAST, American Councils for International Education, IREX, and World Learning.

    Visiting Student Programsdevelop and implement

    • Beginning conversations with long-time KU partner in Japan, Kanagawa University, to develop a visiting student program with a focus on intensive English instruction and business.  Student participants from Japan would receive funding from the government of Japan to support short-term study abroad in the United States.

    Traditional Recruitment Activitiesincrease and diversify investments

    • 551 new international students have checked in through ISS this fall.
    • Overall international enrollment is up 6.88% as compared to point-in-cycle for 2012.
    • We surpassed our international undergraduate transfer goal of 48 students on Monday with 50 new transfer students already enrolled.
    • We are currently 9 international freshmen behind last year for this point-in-cycle with more students enrolling daily.  We should pass up last year within the week.
    • We will soon have an all-time high for the number of full-time AEC students.
    • Total AEC headcount will approach our record high number from Fall 2010.
  • August 19, 2013
    August 19, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Finalized 2014-15 FAS publications, in collaboration with KU Marketing Communications.
    •  Finalized many recruitment publications, in collaboration with KU Marking Communications.
    • Launched the new version of admissions.ku.edu, in collaboration with KU Marketing Communications.
    • Continue to contact transfer students for fall 2013 to have them choose KU.

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • FAS distributed communications to new and continuing students advising of missing information needed to complete financial aid files for packaging 2013-14 aid.
    • FAS offered 2013-14 Federal Work Study Open Request Period.

    Technology: establish systems and structures necessary to achieve enrollment results

    • Continued collaboration with OIRP to develop Scholarship Datamart enhancements.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • FAS distributed communications to new and continuing students advising of missing information needed to complete financial aid files for packaging 2013-14 aid.
    • FAS offered 2013-14 Federal Work Study Open Request Period.
    • Contact with transfer admits to sign up for orientation.
    • Reminder emails to freshmen who have paid and not signed up for orientation.

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Recruitment travel to India was completed during this period. High schools were visited in Delhi, Pune, Coimbatore, and Bangalore. Alumni receptions were held in Pune, Delhi, and Bangalore.
    • Freshman incomplete application numbers for summer/fall 2013 are down 17.6%.
    • Transfer incomplete application numbers for summer/fall 2013 are down 12%.

    Traditional Recruitment Activities: increase and diversify investments

    • Summer Travel to China has resulted in a number of new opportunities related to articulation agreements. These include:
      • Sichuan University – interested in exploring an articulation agreement with KU Med.
      • Central China Normal University – interested in developing teaching practicum opportunities in China for KU ESL teacher aspirants.
      • Wuhan University of Science and Technology – interested in an undergraduate-level articulation agreement.

    Visiting Student Programsdevelop and implement

    • Visiting student program numbers are up 42% from the fall 2012 semester.
    • Five new visiting student programs in China are now under exploration. These include:
      • Central China Normal University
      • Harbin Engineering University
      • Sichuan University
      • University of Electronic Science and Technology of China
      • Wuhan University of Science and Technology

    Traditional Recruitment Activitiesincrease and diversify investments

    • No new updates
  • August 5, 2013
    August 5, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Scholar Day held on July 26
    • ACT EOS and College Board names purchased to build the pipeline of prospective students

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Posting KU scholarships to students’ financial aid packages prior to FA13 billing
    • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling

    Technology: establish systems and structures necessary to achieve enrollment results

    • No new updates

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Email reminders continue to be sent to remind students to register for orientation
    • Continue to encourage admitted transfer students to choose KU
    • FAS participation in Orientation events
    • Emails/Self-Service notification to all students who need to complete MPN and/or Loan Entrance Counseling

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • We are working in collaboration with International Student Services on the acquisition of the International Student Barometer offered by i-Graduate. This tool assesses current international student satisfaction levels (academic and social) to help with retention and service provision planning. It will also be a critical tool in helping KU define its future international marketing materials and approach. Data are contextualized within the context of Big 10 and Big 12 universities so we will see where KU’s international students are with respect to their peers at similar institutions.
    • The newly unveiled international admissions web site has a simple-to-use inquiry feature that enables us to record contact information for prospective students and proactively follow up with them on recruitment.
    • Fall incomplete application numbers among international freshmen and transfers have decreased by 16.9% as of 7/29 compared to the same time in the previous year.

    Traditional Recruitment Activities: increase and diversify investments

    • Summer recruitment activities have included a variety of events and programs in both China and India. This included participation in recruitment fairs, high school visits, yield events, information sessions, and alumni development in both countires.
    • New international admissions web site has been developed in collaboration with MarComm and Admissions. This comprehensive site allows international students to explore KU on-line in new ways and leverages technology to enhance the prospective student experience.
    • Summer international student headcount for the Lawrence campus is up 8% from the previous summer (1,153 as of 7/22).
    • Summer international student SCH production is up 10% from the previous summer (5,145 as of 7/22).
    • As of 7/29, international freshmen admits for fall are up 9.3% as compared to the previous year. Total international freshmen and transfer admits are up 3.33% from the previous year.
  • July 22, 2013
    July 22, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Development of data sets for econometric modeling
    • Collaboration with Marketing Communications to finalize recruitment publications for the FA14 recruitment cycle

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Analysis of year 1 to year 2 of scholarship and KU Pell Advantage recipients
    • Communications to Scholarship and Pell Advantage students advising of continuing eligibility for year two
    • Communications to Rising Student Scholars, advising of funding source of 4 year renewable scholarship in year 3 and/or year 4
    • Emails and Self-Service communications to all students who need to complete loan Master Promissory Notes and/or Loan Entrance Counseling

    Technology: establish systems and structures necessary to achieve enrollment results

    • SIS implemented Oracle process to automate the Federal Direct Loan posting and validation steps, previously a manual process, increasing loan processing for student and parent loans

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Participation in Orientation events, conducting Orientation sessions ‘Taking Care of Business’ and Financial Aid & Scholarships Help Room
    • FAS Robo-calls to Orientation registrants 1 week prior to their scheduled Orientation, reminding them to submit any needed documents so their financial aid file is complete when they arrive on campus for Orientation
    • Emails and Self-Service communications to all students who need to complete loan Master Promissory Notes and/or Loan Entrance Counseling

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • No new updates (currently traveling abroad)
  • July 8, 2013
    July 8, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Application push emails sent out and finalizing landing pages
    • New admissions website in final stages of development
    • Meetings with search vendors for pipeline development
    • FAS collaboration with Marketing Communications to update FAS recruitment publications and Affordability Website, following KBOR 2013-14 tuition rate decisions

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Preliminary Retention Tracking of 2012-13 FYR and TR students
    • Phone call follow-up with FYR and TR in good standing that were enrolled for Fall 2013 that cancelled their registration

    Technology: establish systems and structures necessary to achieve enrollment results

    • FAS and OIRP collaboration in development of the new scholarship tracking tools
    • FAS and SIS collaboration to automate loan origination process (resulting from increase in federal student loan origination fees)

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Email reminders continue to be sent to remind students to register for orientation
    • FAS Robo-calls to Orientation registrants a few days prior to the Orientation visit to remind them to complete their FAS files prior to Orientation
    • Conducting Orientation events:  Financial Aid Help Room and Taking Care of Business

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Summer recruitment and yield events in China continue. In Beijing this week we participated in a major education fair and held both information sessions and yield events. At our yield event this week, we welcomed 13 newly admitted grad students to the Jayhawk family, as well as 9 new undergraduates. Ten KU alumni and current students from China came to the event to greet and congratulate the newly admitted students.  Six prospective students and their families also came to the event to learn more about KU and to talk with an admissions counselor.
    • A KU representative met with 3 newly admitted students in Guangzhou yesterday, as well as with their parents, and information and yield events will continue in Chengdu and Wuhan over this week. The response to KU’s presence in China has been wonderful.  Alumni, current students, newly admitted students and prospects, while not all able to participate in events, have been reaching out to KU and supporting our efforts there.

    International Partnerships: establish collaborations and articulation agreements

    • We continue to negotiate a visiting student agreement between KU’s Petroleum and Chemical Engineering program and Southwest China Petroleum University.
  • June 24, 2013
    June 24, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Working with Everspring to develop financial aid process workflow for online students.
    • Working with Marketing Communications to finalize FA14 Affordability publications.
    • Working with Marketing Communications to finalize application push and other recruitment publications.

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Distributed emails to scholarship recipients advising of scholarship availability for the 2013-14 academic year.
    • Disbursed financial aid to summer 2013 aid recipients.

    Technology: establish systems and structures necessary to achieve enrollment results

    • Working with TES for upgrades which will increase usability.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Conducting "Taking Care of Business" session during Orientation.
    • Conducting Financial Aid and Scholarships Help Room during Orientation.
    • Conducting robo-calls to new students scheduled for Orientation; advising of To-Do items to complete financial aid process.
    • Email reminders continue to be sent to remind students to register for orientation.

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • A new assessment rubric has been implemented for all new recruitment-related initiatives to enable better planning and decision making. A common set of standards and expectations has been articulated, along with appropriate metrics for each that will help us determine which programs are worthwhile, which need adjustment, and which no longer merit ongoing investment.

    International Partnerships: establish collaborations and articulation agreements

    • Discussions have started on a new student and faculty collaboration between Film and Media Studies and the University of Applied Sciences in Offenburg, Germany. This may include faculty exchange and the development of sponsored and / or visiting student programs.

    Visiting Student Programs: develop and implement

    • The final visiting student program draft agreement between the KU School of Engineering and Southwest Petroleum University in China is undergoing translation and routing in China. This will provide opportunities for up to 5 Chinese students to enroll in petroleum or chemical engineering courses at KU toward the completion of their undergraduate degrees. The agreement also supports the transition of students to KU Masters programs if they are qualified and supported by the KU faculty.

    Traditional Recruitment Activities: increase and diversify investments

    • KU's China recruitment trip and series of yield and alumni events has begun. Over 440 KU Alumni now living in China have been contacted and invited to participate in events. Over a dozen currently enrolled Chinese students will be assisting staff with fair events and other recruitment efforts while on the ground in China.
  • June 10, 2013
    June 10, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Email sent to rising juniors about the application going live on July 1
    • Mailing sent to parents of rising juniors about KU
    • Postcard sent to 9th and 10th graders about KU
    • Finalize changes to the 2014-15 Scholarship Matrix for publication updates

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Distributed Robo-Calls to students who have not yet accepted aid for 2013-14, encouraging them to do so by early June
    • Completed end-of-term financial aid academic progress review and distributed personalized status-check emails to students
    • Distributed Robo-Calls to students who have submitted a FAFSA and enrolled for SU13, but haven't yet submitted a Request for Summer Aid

    Technology: establish systems and structures necessary to achieve enrollment results

    • Continued work with OIRP and SSC to develop scholarship commitment tracking tools

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Email sent to freshmen who have paid the new student fee to remind them about sending the final transcript and official test scores
    • Email sent from the Chancellor to parents of freshmen who have paid
    • Email reminders continue to be sent to remind students to register for orientation
    • Distributing weekly Robo-Calls to new students with incomplete financial aid files to check their To-Do List in Enroll and Pay prior to arriving for Orientation
    • Finalized Orientation Taking Care of Business session

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • After purchasing over 4,200 TOEFL score contact names from Hobson's (see below), we are piloting a new series of strategic communications initiatives with prospective student names of TOEFL test-takers to inform them about KU and move them to the application stage. Code structures have been put in place to enable us to evaluate the impact of specific initiatives on prospects' likelihood to apply. In other words, from those 4,200 names we will know exactly who applied. We will also have the tools available to discover why those who do not, didn't
    • We have completed the last recruitment search and hire for an Administrative Associate for Recruitment. This position will enhance our student communications, facilitate critical data entry processes, and assist us with the research and analysis tasks related to our strategic recruitment investments so that we can make informed planning decisions.

    International Partnerships: establish collaborations and articulation agreements

    • Met with AmVnX – a U.S. higher education advising service in Vietnam to discuss the development of stronger recruitment pipelines between KU and Vietnam. This would capitalize upon KU's growing presence in Vietnam, heightened interest among Vietnamese students in studying in the U.S., and recent visits to Vietnam made by the Applied English Center of International Programs.
    • Met with our Indian partner, GenNextEducation, Inc. to discuss our upcoming Indian recruitment trip, pathway program development, and additional initiatives that will lead to increased Indian student numbers at KU. A trip in December to meet with senior higher education officials in India has been discussed and is now in the initial planning stages.
    • Met with KIC UnivAssist from India. This organization has been developing new alumni initiatives in India as an integral part of the Indian student recruitment model. We are exploring how this organization can help KU solidify and expand upon its networks with Indian KU alumni.

    Visiting Student Programs: develop and implement

    • Submitted a draft visiting student agreement to Southwest Petroleum University in China for a new visiting student program in Chemical and Petroleum Engineering. This would bring 5 students to KU from China each academic year for course work in their fields of study.

    Traditional Recruitment Activities: increase and diversify investments

    • KU has invested in its first group of TOEFL test taker names that match KU's strategic recruitment priorities in Asia, the Middle East, and Central/South America. 4,200 names are now in our prospect student database and we are launching our first proactive electronic recruitment campaign. Timing was strategic as we will have in—person information fair follow-ups in China and India over the summer and are directing these students to those events. KU staff, alumni and current KU international students will be at the events to talk with prospects and their families about KU.
    • International enrollment for the Lawrence campus on opening day this summer was up by 7.13%. We have 330 more international students enrolled this summer as of Monday than we did on opening day of summer 2012.
    • Among new international students, participation in orientation this summer was double that of the previous summer (2012). 91 students participated in orientation.
  • May 24, 2013
    May 24, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Meetings about Admissions Become a Jayhawk publication
    • Super Saturday visit program for 6th-8th graders
    • Planning meeting about legacy recruitment

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Preliminary Retention Rate Tracking (FYR and TR)
    • Recruit-Back Planning

    Technology: establish systems and structures necessary to achieve enrollment results

    • No current updates

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Emails continued to freshmen who have paid and not signed up for orientation.

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Publication and dissemination of International Recruitment and Undergraduate Admissions' first Strategic Operating Plan for FY 2014. Individual work plans for each area are currently in development.
    • The new unified web site for KU Admissions (domestic and international combined), is nearly complete with a June 15th go-live date. IRUA is currently building the international-specific content on application processes, scholarships, cost of attendance, and contact information.
    • IRUA's web and social media presence abroad has been enhanced through our strategic partnership with Zinch China. We now have a China website for KU, as well as a KU presence on common social media outlets like Wiebo and search engines.

    International Partnerships: establish collaborations and articulation agreements

    • Conversations have been started with Pharmacy on the development of a new consortium of institutions in the U.S. and E.U. for research scholar, faculty, and graduate exchange. Initial efforts will focus on leveraging grant funding and enhancing individual mobility. The longer term hope is to develop possible articulation agreements with Pharmacy programs in the E.U.

    Visiting Student Programs: develop and implement

    • Will be visiting with KU's current sponsoring agencies and several of our visiting student program institutional partners at the NAFSA: Association of International Educators conference in St. Louis this May. Discussions will focus on service and participant expansion and the identification of new partners and sponsors.

    Traditional Recruitment Activities: increase and diversify investments

    • KU has purchased its first batch of TOEFL data for uploading into the Hobson's CRM. Over 4,200 names are now getting added to the CRM in areas of strategic focus of IRUA (South America, Middle East, Southeast Asia, and China).
    • Information sessions, yield events, and alumni gatherings have been scheduled for five cities in China for June/July. KU will visit Shanghai, Beijing, Wuhan, Chengdu, and Guangzhou – all major feeder cities for KU.
    • High school visits, alumni gatherings, and information sessions have been scheduled for July and August in India. KU will visit the following cities: Delhi, Pune, Coimbatore, and Bangalore.
  • May 13, 2013
    May 13, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Junior Scholar Day held on April 26.
    • Junior Day held on April 29 and May 3.
    • Prepared for Chancellor’s Lawrence Reception on May 14.
    • Drafted a form for Schools to Request Consideration of Federal Title IV Aid for Certificate Programs.
    • Met with Everspring to review online initiatives progress-to-date.
    • Scannell & Kurz presented progress-to-date and next steps in scholarship fund management to advance recruitment efforts toward desired goals.

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Scannell & Kurz visit discussed scholarships, tuition compact, and affordability and value.
    • Admissions staff attended training on KU Core to learn and be able to message for recruiting and retention.

    Technology: establish systems and structures necessary to achieve enrollment results

    • Working to develop a scholarship commitment/projection tracking tool.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Reminders sent about new student fee including a phone call to all.
    • Tele-counselors calling students who have paid but not signed up for orientation.
    • Territory managers following up with students who have not paid the deposit.
    • New freshmen who have not paid can continue to pay through May 8.
    • Robo-calls made to fin aid applicants who have paid the New Student Fee but haven't accepted gift aid. Scannell & Kurz discussed tools to implement as next steps in analysis of scholarship funds contributions to yield to best position use of scholarship dollars.

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • KU’s first Annual International Marketing, Recruitment, and Retention Plan has been finalized and gone to press for FY 2014. This plan establishes the goals, objectives, and strategies for the next fiscal year.
    • Recruitment trips and yield events have been finalized for China and India for the summer.

    International Partnerships: establish collaborations and articulation agreements

    • Conversations have begun with Jazan University in Saudi Arabia to develop a pathway program for their students to come to KU. These students would start with English language training and transition to degree programs. Jazan University is also interested in visiting scholar and faculty exchange and collaboration.

    Traditional Recruitment Activities: increase and diversify investments

      As of 4/31/2013:

    • Total Applications (complete and incomplete combined) have increased to 1,238 from the previous year’s 1,152 (a 7.47% increase in IRUA’s application volume).
    • Complete application numbers have increased by 25.65% between 4/30/12 and 4/30/13.
    • Overall admit numbers have increased by 27.79% between 4/30/12 and 4/30/13.
  • April 30, 2013
    April 30, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Sophomore Day held on April 13
    • Junior Day held on April 15
    • Finalized mailing for parents of juniors

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Weekly 14AY award notification emails
    • Collaboration with SMMS for the Spring 2013 Cash Carnival (outreach to KU students to enhance financial literacy and financial management skills)

    Technology: establish systems and structures necessary to achieve enrollment results

    • FAS working with OIRP, CLAS SSC, and Huron, to explore options for scholarship commitment tracking tools and single application

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Honors Luncheon and Open House on April 7 for students admitted to KU and the Honors Program
    • Reminders sent about new student fee including a phone call to all
    • Telecounselors calling students who have paid but not signed up for orientation
    • E-award notice HawkNote ("NOT JUNK") to new FROSH & Transfers
    • Follow-up phone calls to new Frosh & Transfer students who haven't yet accepted financial aid awards (after Robo Call)
    • Robo-Calls to first generation students who have not yet accepted their 2013-14 aid
    • Weekly 14AY award notification emails
    • Robo-calls to fin aid applicants who have paid the New Student Fee but haven't accepted gift aid
    • FAS Participation in Spring Honors/Scholarship Reception on Sunday, April 7, 2013

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • June international undergraduate yield events are scheduled in Beijing, China. We will also be visiting education advising centers and high schools, as well as partner universities.
    • In July, IRUA will be visiting high schools throughout India to recruit for the next application cycle.
    • A late summer/early fall trip to Embassies and Consulates in Washington D.C. is in the planning phase.
    • A new web collaboration with Marketing & Communications and Admissions is well underway. We are developing a new "admissions" site for all undergraduate students interested in learning about or applying to KU.
    • International student groups on campus have been recruited to blog about KU for our admissions site. The blogs are up on the site.

    International Partnerships: establish collaborations and articulation agreements

    • We are exploring the possibility of a new articulation agreement at the Ph.D. level (2+2) in Chemical Engineering. The partner institution is the site of an existing student exchange in Engineering with the University of Technology in Lodz, Poland.

    Traditional Recruitment Activities: increase and diversify investments

    • As of 4/22, we have a 13.2% increase in international freshmen admitted for summer/fall 2013.
    • The overall international student picture as of 4/22 (including transfers and freshmen) indicates a 7.6% overall increase from a year ago on 4/22/2012.
    • If our yield rates remain the same for summer/fall this year, we expect a 15% positive change in our international undergraduate freshmen enrollment numbers (total of 140 new international freshmen enrolled by 20th day).
  • April 15, 2013
    April 15, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Developing proposals for the 2014-15 scholarship matrix.
    • Developing FAS Communications Plan, in collaboration with Marketing Communications.
    • Multicultural High School day held on March 25.
    • Junior Day held on March 29, April 1, and April 5.
    • Student Senate Leadership Conference held on April 4 for area high schools.
    • Email sent to new students who have submitted the FAFSA but not applied.

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • 2013-14 e-award notices distributed via email to all KU students & new students.
    • FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March).

    Technology: establish systems and structures necessary to achieve enrollment results

    • Continue to explore options for developing effective scholarship tracking and commitment projections.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Weekly 2013-14 e-award notices distributed via email to all KU students & new students.
    • KU Pell Advantage Letters to new admits, signed by the Chancellor (weekly distribution as ISIRs load).
    • FAS email to students who complete verification advising them of the next steps (e.g., check To Do list and e-award notifications in late March).
    • HawkNote ("NOT JUNK") to new FROSH & Transfers who haven't yet accepted gift aid encouraging them to go online to view and accept aid.
    • Robo-Calls to first generation students who have not yet accepted their 2013-14 aid.
    • Reminder postcard sent about May 1 deadline for new student fee.
    • Territory managers continue yield efforts.
    • Mailings sent to targeted students by Chancellor, Provost, Vice Provost for Enrollment Management to assist with yield.

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Planning is under way for a June recruitment and yield trip to China. We will hold events for admitted students and their families and recruitment events for prospective students. We will also be meeting with representatives from the EducationUSA Advising Centers, making high school visits, and visiting several of KU's partner universities.
    • Planning a summer recruitment trip to high schools in India. Will visit Pune, Bangalore, Coimbatore, and Delhi.

    International Partnerships: establish collaborations and articulation agreements

    • We have received 15 degree-seeking undergraduate King Abdullah University of Science and Technology applications from the Institute for International Education for fall 2013. This is a brand-new sponsored student program for KU.

    Visiting Student Programs: develop and implement

    • 21 visiting students are enrolled currently from China, Brazil, Chile, and Japan. Applications are being processed now for the next academic year.

    Traditional Recruitment Activities: increase and diversify investments

    • International Freshmen admits are up 29% for fall 2013 from the previous fall (344 for fall 2013 vs. 266 for fall 2012).
    • International Transfer admits are steady – 53 for fall 2013, and we had 53 for fall 2012.
    • Our international student yield was 70.5% for spring. Of the 292 admits, 206 are in now enrolled at KU.
  • April 1, 2013
    April 1, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • EM Strategic Scholarship Team met to review FA13 data-to-date and discuss possible recommendations to the scholarship matrix for the FA14 recruitment cycle
    • Monthly EM meeting with School of Engineering to discuss recruitment strategies
    • EM meeting with Marketing Communications to discuss Affordability website changes due to the Drupal implementation
    • Expanded search in SAT and SAT+ states
    • Continue to work incomplete applications

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Met with Bursar and Student Affairs to discuss significant financial holds
    • FAS conducted 2013-14 Aid Package Simulations in preparation for the first mass packaging on 3/25/13
    • First-Year Persistence, Progression, Performance Report

    Technology: establish systems and structures necessary to achieve enrollment results

    • Meeting with OIRP, Huron, SSC, and FAS colleagues to develop an effective long-term scholarship funding commitment tracking tool and single scholarship application
    • Weekly meetings with FAS, IT, SIS and Athletics to develop and implement new Athletics Compliance software (Jumpforward)
    • Implemented Dupe Checker software in Office of Admissions in order to reduce duplicate records

    Yield Management: solidify/improve yield rate from admit to enrolled

    • FAS conducted 2013-14 Aid Package Simulations in preparation for the first mass packaging on 3/25/13
    • FAS Verification push to ensure as many aid packages as possible are ready for the first mass packaging on 3/25/13
    • Continued to review and respond to scholarship offer special situations
    • Highly individual contact plans by territory managers targeted at different funnel stages
    • Transfer Day held on March 15.
    • March Madness mailings sent to select admitted students.
    • Mailings sent to targeted students by Chancellor, Provost, Vice Provost for Enrollment Management to assist with yield

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • In collaboration with our partner organization in India, GenNextEducation, we have developed separate in-country communication outreach plans for prospects, inquiries and applicants. Staff in India will follow up with calls, emails, and texts to encourage students to explore opportunities at KU, and will work with Indian applicants to help them complete the process in a timely manner. For admitted students, each will receive a congratulatory call from the staff in Bangalore and will have an opportunity to ask any questions that they might have.
    • We have contracted to upgrade our application software and will convert to the new system fully by Summer 2013. The new system will streamline communications, will enhance reporting functions, will greatly improve the applicant experience, and will make the use of imaging software much easier.
    • We have strategically aligned our scholarship support to increase the likelihood of students coming to KU, and enhance their ability to provide proof of finances to attend KU.

    Traditional Recruitment Activities: increase and diversify investments

    • Our recruiter just completed a recruitment tour of three cities in Taiwan, and is currently in Korea attending international education fairs.
    • Contracts have been developed and are under review for two new partnerships. CollegeWeekLive will enable us to conduct a series of targeted virtual fairs with students around the world and incorporate live chat with current KU international students into our recruitment efforts. The relationship with Zinch China will enable us to develop a stronger web presence in China and college inquiry data from students searching on-line for U.S. post-secondary opportunities.
    • Summer 2013 new admits have increased from 56 in Summer 2012, to 146 in Summer 2013. This speaks to the growing strength of our applicant pool. Incomplete applications dropped from 33 in Summer 2012 to only 20 in Summer 2013.
    • Fall 2013 new admits have increased from 343 in Fall 2012 to 403 in Fall 2013. Incomplete applications dropped from 596 in Fall 2012 to 499 in Fall 2013.
  • March 18, 2013
    March 18, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Jayhawk Night receptions held in Chicago and St. Louis for prospective students
    • Junior Day on March 4
    • Hosted high school counselors on campus to learn more about KU
    • Visit day held for transfer students (recruitment and yield)
    • Work with Marketing Communications to develop publications and communications timeline for the Fall 2014 incoming class recruitment cycle

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Weekly Robo-Calls for incomplete FAS files
    • Collaboration with Public Affairs to distribute information to the campus community regarding the impact of sequestration on student aid programs, with emphasis on continued KU affordability messages
    • FAFSA completion events on campus and in the community

    Technology: establish systems and structures necessary to achieve enrollment results

    • Continued collaboration with IT, SIS, EM and Athletics to implement the new Athletic Compliance Software
    • Meetings with FAS, OIRP, SIS, and Shared Service Center reps to discuss options for scholarship tracking tool
    • Working to develop and implement Oracle functionality for the new Financial Aid Shopping Sheet, designed to help prospective students and families compare college costs and make informed college-going decisions

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Jayhawk Night reception held in St. Louis for admitted seniors
    • Customized To Do List emails sent to admitted freshmen and transfer students on next steps.
    • Scholar Day held on March 8
    • Admissions Representatives sending correspondence based on territory
    • Deadline to apply to Multicultural Scholars Program and CLAS 3+3 BA/JD program
    • Distributed e-vites to all new admits, inviting them to participate in College Goal Sunday on February 24, 2013 at a location nearby (offered throughout the state of Kansas, including KU)
    • Weekly Robo-Calls for incomplete FAS files
    • Scholarship award letters distributed to new admits, based on updated test scores and/or 7th semester HS transcripts
    • Finalized KU Pell Advantage letters to new admits, in preparation for distribution the last week in March 2013

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • We are currently finalizing a FY 2014 annual strategic marketing and recruitment plan, as well as our target goals for undergraduate recruitment, partnership development, sponsored student programming, and visiting student program development for the next four years. The plan is slated for completion and dissemination in early April.
    • We are coordinating on the development of a new KU recruitment web page that will comprehensively serve the needs of all prospective students – international and domestic alike. The site will highlight the opportunities for international students and KU's international profile for domestic students.
    • We are also developing a new stand-alone web site for International Recruitment and Undergraduate Admissions that will focus on the specific needs of international students and provide prospective students with access to key resources and social media tools. This site will be translated into several languages – including Mandarin.
    • We have completed the development of an on-line electronic inquiry page for international students. This page will enable students to inquire about KU and will enable us to conduct more targeted outreach to prospective students. We will be using this new data collection tool in Taiwan and Korea this March when we participate in several education fairs.

    Traditional Recruitment Activities: increase and diversify investments

    • We have created a new formal partnership with Zinch China. This partnership will provide KU with a more substantial ground and web presence in China, facilitate the collection of prospective student names that will be fed into our CRM, and enable us to coordinate our various activities in China. We are now completing a new KU profile for China that will be translated into Chinese and marketed throughout the country to students interested in studying abroad.
    • We have forged a new strategic partnership with CollegeWeekLive to conduct a series of virtual fairs over the coming year. CollegeWeekLive fairs attract 100s of 1000s of students from across the world and enables participating institutions to set up live chats with prospective and admitted students. We will be using this venue to reach out to more diverse groups of students outside the U.S., build stronger connections with students who have demonstrated an interest in KU, and to draw in current KU international students into our recruitment activities. CollegeWeekLive is a partner with the EducationUSA Advising Centers, a U.S. Dept of State-sponsored higher education initiative that KU has been involved with for a number of years.
    • We have engaged our partner in India, GenNext Education, Inc. to follow up with all of KU's admitted Indian students to encourage them to attend KU. GenNext will also be following up with prospective students who have incomplete applications to see if those applications can be complete by the April 1 deadline.
    • Scholarship letters have gone out this week to try and secure commitments to attend KU. A new need-based scholarship pilot initiative is underway in collaboration with Financial Aid and Scholarships to extend $2000 scholarships to five students with unmet need.
  • March 4, 2013
    March 4, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Jayhawk Night receptions held in Minneapolis for prospective students
    • First Junior Day program held on February 18
    • FAS met with an Ellis Foundation representative, working to strengthen the pipeline of students the Ellis Foundation funnels to KU
    • FAS collaboration with KU TRiO colleagues to submit Suder Foundation Grant application, which could increase freshman application funnel
    • Bi-monthly meeting with School of Engineering, with focus on recruitment

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Began Robo-Calls to all continuing students (in-state and out-of-state; undergrad, grad, professional and law) advising them to complete FAFSA files as soon as possible to be considered for the best aid package possible

    Technology: establish systems and structures necessary to achieve enrollment results

    • Meetings with OIRP and the College Shared Service Center colleagues to discuss options for developing tools for scholarship administration
    • Working with IT, SIS and Athletics colleagues to develop and implement JumpForward (an athletics software program to bridge SAKU date into JumpForward, minimizing duplicate manual entry by EM staff members)

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Destination KU, an on campus event for students of color and first-generation students, was held on February 15
    • Jayhawk Night receptions held in Minneapolis for admitted seniors
    • Customized To Do List emails sent to admitted freshmen and transfer students on next steps
    • Sent e-vites to all Fall 2013 newly admitted Kansas students inviting them to attend a College Goal Sunday event in their area on Sunday, 2/24/13
    • Began Robo-Calls to Fall 2013 newly admitted students (in-state and out-of-state) advising them to complete FAFSA files as soon as possible to be considered for the best aid package possible
    • Continue to notify newly admitted Fall 2013 students of scholarship aid packages (as new test scores and/or high school transcripts were submitted by 2/1)
    • Finalizing text, in collaboration with KU Marketing Communications for the Fall 2013 KU Pell Advantage letters to in-state Pell-eligible students

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • 3rd phase of the survey of KU International Student Institutional Choice has been completed. 303 KU international students responded to questions on how they found out about KU and the decision-drivers that brought them here. Analysis of data will inform our strategic planning.
    • Preparing a series of action plans for international recruitment and admissions to guide our activities and enable us to measure outcomes.
    • Working with committee of faculty members and administrators to coordinate KU’s activities and investments in China.

    International Partnerships: establish collaborations and articulation agreements

    • Looking into collaborating on a summer institute program in local government and management in China with the KU School of Public Administration.
    • Exploring possibility of a new LLM program in American Legal Studies in collaboration with Sun Yat-sen University in Guangzhou, China.

    Traditional Recruitment Activities: increase and diversify investments

    • Following up with 386 students KU visited with from India in Fall 2012 to encourage applications for Fall 2013 by the April 1 deadline.
  • February 17, 2013
    February 17, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Collaboration with Kauffman Foundation to strengthen KU-Kauffman Scholars partnership
    • Jayhawk Night receptions held in Denver and Dallas for prospective students
    • Transfer scholarship deadline was February 1

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • FAS communications to all current students for whom KU has received a 2013-14 ISIR/FAFSA
    • Robo-calls to current students with incomplete 2013-14 FAFSA files
    • February is Financial Aid Awareness Month: FAS FAFSA 3/1 priority date ads on Facebook, KU Buses, and banners in residence halls

    Technology: establish systems and structures necessary to achieve enrollment results

    • TES contract has been renegotiated for 2013
    • IT Demo of KU Knowledge Base system applicable for service delivery
    • Met with IT, Huron, and College SSC colleagues to discuss development of scholarship tools

    Yield Management: solidify/improve yield rate from admit to enrolled

    • FAS communications to prospective students for whom KU has received a 2013-14 ISIR/FAFSA
    • Robo-calls to newly admitted students with incomplete 2013-14 FAFSA files
    • Scholarship offer letters to newly admitted transfer students
    • Scholarship offer letters to newly admitted freshmen who submitted updated test scores and/or HS GPA
    • 1.29.13: FAS conducted a live Web Chat for newly admitted transfer students
    • 2.5.13: FAS conducted a live Web Chat for newly admitted out-of-state students
    • 2.7.13: FAS conducted live a Web Chats for newly admitted in-state students
    • Jayhawk Night receptions held in Denver and Dallas for admitted seniors
    • Orientation registration went live on February 1. Email messages were sent to admitted students and parents of freshmen admitted students
    • Qualifying campaign started for admitted freshmen

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • We have upgraded two staff processing positions in International Admissions to double our capacity for making admit decisions, conducting credit evaluations, and evaluating transfer credit to KU.
    • We have begun using CRM to proactively reach out to applicants with incomplete files. We are dramatically reducing incomplete application numbers.
    • Hawk Notes will go out to students via CRM for the first time.

    Traditional Recruitment Activities: increase and diversify investments

    • Admit numbers for this coming summer (this week compared to the same week last year) are up 234%. We currently have 87 admitted students, compared to 26 at this time last year. We are now working hard to secure their enrollment.
    • Admit numbers for Fall 2013 (comparing this week to the same time last year) are up 31%. We currently have 93 admitted international undergraduate students compared to 71 at this time last year.
  • February 4, 2013
    February 4, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Purchased ACT PLAN names to build the prospective student pipeline
    • Finalized Zinch contract
    • Invitations mailed to prospective juniors in Minneapolis and Chicago for Jayhawk Nights receptions

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Persistence Profile Tracking and Evaluation of First-Term Progression, Performance and Persistence

    Technology: establish systems and structures necessary to achieve enrollment results

    • The contract for the transcript evaluation system is being renegotiated.
    • Virtual Tour update

    Yield Management: solidify/improve yield rate from admit to enrolled

    • eQualification survey administered to assess probability of enrollment
    • Invitations mailed to admitted seniors in Minneapolis and Chicago for Jayhawk Nights receptions
    • Online Hawk Talks held for Kansas and out-of-state students
    • Home for the Holiday events held in Los Angeles, Tulsa, Austin, and Phoenix

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Recruitment professional staff are now hired and on board. This includes both the new Communications Coordinator and the new Assistant Director for Recruitment and Articulation Agreements.
    • A new web initiative has been established with Marketing & Communications to develop a unified web presence for undergraduate recruitment and admissions. This would entail creating a unified portal for information related to KU, scholarships, and application processes so that both international and domestic students could discover KU more easily.
    • In collaboration with Zinch, KU International Recruitment and Undergraduate Admissions will be organizing an on-the-ground recruitment effort in 3 cities in China this fall. The plan will involve targeted outreach to students and their families in strategically determined areas of China, the pre-screening of students for admissibility and potential to attend KU, and creating opportunities for students and their parents to meet a KU recruitment representative in their home city this fall.

    Traditional Recruitment Activities: increase and diversify investments

    • A new program has been implemented on-campus to reach out to international educator and student groups visiting campus and inform them regarding admissions options for their students at home. This will include proactive outreach to groups of high school teachers and counselors from abroad, higher education administrators, and students here on short-term intensive English programs, and representatives from higher education-related organizations.
    • KU has registered for two virtual education fairs to reach out to and answer questions from prospective students this spring in advance of our April 1 deadline for summer/fall admission. The fairs will provide opportunities for students considering KU to speak with a KU international student about their experience here, to speak with an admissions counselor, and to discover information about KU academics and the community.
    • KU has registered to attend AIEF education fairs in March in several cities in Taiwan and Korea. This is in advance of our April 1 deadline for summer/fall admission.
    • KU has registered to attend an education fair in Saudi Arabia in April in collaboration with the Applied English Center.
    • KU is developing a new marketing partnership with Zinch to enhance its on-the-ground recruitment efforts in China. This will involve the creation of a new web presence for KU in China and connecting students with ideal profiles to KU recruitment and admissions staff.
  • January 22, 2013
    January 22, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Registration opened for Junior Days
    • Reminder postcard sent to transfer students about February 1 deadline
    • Purchased College Board names to build the prospective student pipeline
    • Invitations mailed to prospective juniors in Denver and Dallas for Jayhawk Nights receptions
    • FAS asked KU Marketing & Communications to post 3/1 priority date countdown on KU homepage beginning 2/1/13 (after 2/1 transfer admit application/scholarship eligibility is down, effective 2/1/13)

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • FAS asked KU Marketing & Communications to post 3/1 priority date countdown on KU homepage beginning 2/1/13 (after 2/1 transfer admit application/scholarship eligibility is down, effective 2/1/13)
    • Distributed scholarship renewal criteria to all scholarship and Pell Advantage recipients
    • Distributed Financial Aid Satisfactory Academic Progress status email notifications to current financial aid recipients, reminding them of financial aid eligibility criteria

    Technology: establish systems and structures necessary to achieve enrollment results

    • Test files have been sent to the vendor for review for the implementation of the Transfer Evaluation System.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Phone call and email reminders to spring admits to register for spring orientation
    • Registration opened for Destination KU
    • Home for the Holidays event took place in San Francisco
    • Online Chats took place for various states and regions in Kansas
    • Ambassadors started giving tours on January 7 during the winter break
    • Invitations mailed to admitted seniors in Denver and Dallas for Jayhawk Nights receptions
    • FAS Communication Flow set-up (including all online messaging)
    • FAS, ADM, and Marketing Communications planning for live web chats in January and February
    • Scholarship offer data weekly reports

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • The focus for Fall 2012 was on admissions processing, the hiring of key recruitment personnel in IRUA (Assistant Director for Recruitment and Communications Coordinator), as well as the implementation of CRM for the new unit. All are now complete as of this progress report.
    • With recruitment personnel in place and a strategic international enrollment communication and management plan in implementation, we can focus additional energy and resources on increasing our application numbers (China/East Asia, Southeast Asia, the Middle East, and South America representing our primary target regions). Recruitment travel to all regions will be complete by May 2013.
    • We registered to participate in recruitment fairs in Taiwan and Korea for March (Pre-Summer/Fall Application Deadline) and Saudi Arabia in April.
    • A new task force of faculty and administrators with expertise and involvement in China has been formed to develop a series of strategic initiatives in China. Recruitment of students will be a major component to this, in addition to faculty mobility and the development of education abroad opportunities for students. International Programs, Center for Global and International Studies, East Asian Languages and Cultures, Office of Study Abroad, the Confucius Institute, the East Asian Studies Center, and International Recruitment and Undergraduate Admissions are all a part of this China Initiatives Task Force.

    International Partnerships: establish collaborations and articulation agreements

    • A new collaboration with Aerospace Engineering, Graduate Studies and the Chinese Scholarship Council is under way to explore the development of a new 2+2 articulation agreement for a Ph.D. in Aerospace Engineering. It is envisioned that the program will bring up to 20 talented Chinese doctoral students to KU to complete their degrees after an initial two years of doctoral study in China.

    Traditional Recruitment Activities: increase and diversify investments

      Key Points from the Spring Data: 2012 vs 2013
    • KU IRUA's admit numbers for Spring 2013 reflect a 9.59% increase from Spring 2012.
    • If yield rates continue at current levels (52.61%), we can expect a Spring 2013 enrollment of approximately 156 new undergraduate students.
    • Key Points from the Summer/Fall Data: 2011 vs 2012
    • KU's international undergraduate enrollment numbers increased 50% between Summer/Fall 2011 and Summer/Fall 2012.
    • Implementation of a TOEFL score submission requirement seems to have yielded a stronger international applicant pool (admit rates for Summer/Fall combined increased by 8.31%).
    • International undergraduate applicants who apply to and are admitted by KU IRUA are more likely to attend KU than not (overall yield rate for Summer/Fall 2012 was 52.61%, a 27.71% increase in the yield rate from the previous year).
  • January 7, 2013
    January 7, 2013 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Continued distribution of scholarship award letters
    • Scholarship offer data weekly reports
    • Participation in the John Rome visit (student data analytics/student portal demo)
    • EM/OIRP Reporting meeting
    • FAS/OIRP Annual Calendar Reporting meeting
    • EM/Engineering Meeting
    • Admit Modeling Meeting
    • FAS participation in CLAS/Law 3+3 program discussions
    • Holiday mailings sent to targeted admitted students
    • College Board workshop to learn more about recruitment tools to build prospective student pipeline
    • Current KU students returned to high schools over winter break as part of Hometown Hawks program

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • EM participation during the John Rome visit (student data analytics/student portal demo)
    • FAS/OIRP Annual Calendar Reporting meeting
    • FAFSA Enhancement Conference Call with Federal Student Aid administrators

    Technology: establish systems and structures necessary to achieve enrollment results

    • No current updates

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Cost Calculator Data to-date
    • KU Alumni Association sent a mailing to in-state and out-of state legacy scholarship recipients
    • Chancellor letter mailed to parents of admitted students

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Initial draft of a new International Student Recruitment Strategic Communication plan has been completed and reviewed. Plan is now being finalized for implementation.
    • Final training on the Hobson's CRM system has been scheduled for International Recruitment and Admissions Staff (January 7th).
    • Developing a prospective student outreach approach for students whose TOEFL scores are submitted to KU. Need to identify students who are graduate and undergraduate prospects so that separate approaches can be tailored. Developing an email to this targeted group to solicit the information needed to have them coded appropriately in KU systems.

    Traditional Recruitment Activities: increase and diversify investments

    • Spring 2013 admits now total 290 (up 5.8% from 274 in Spring 2012).
    • April 2013 Recruitment Trip in planning mode for Saudi Arabia (April 16 – 19).
    • Group convening to consider collaborative recruitment approaches in China. Collaboration will include East Asian Studies, Center for Global and International Studies, East Asian Languages and Cultures, and International Programs.
  • December 26, 2012
    December 26, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • FAS: continued distribution of new scholarship offer letters
    • FAS: Fall 2013 financial aid packaging meetings
    • FAS: Continue to review weekly scholarship offer data reports (to upgrade scholarship offers upon receipt of new test scores)
    • FAS/EM: Quarterly Strategic Scholarship Committee meeting
    • Participated in Stamps Foundation planning meeting with KUEA colleagues
    • FAS meeting with Marketing & Communications to migrate FAS communications/publications to liaison (Lauren Erickson)
    • Meetings to discuss new Wounded Warrior scholarships
    • Search
    • Purchase additional college search engine portals

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • FAS: Reminder emails to students on monitored financial aid probation
    • FAS: Reminder emails to students who initiated a Special Circumstance Re-evaluation Request with missing information
    • FAS: Annual meeting with RGS and Law School colleagues (topics address recruitment and retention)
    • Persistence Profile Monitoring of enrollments

    Technology: establish systems and structures necessary to achieve enrollment results

    • Reviewed revised 2011-12 UG/Grad financial aid data reports
    • Met with OIRP to discuss EM Dashboard development
    • EM Dashboard Development
    • Admit Modeling with OIRP

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Meeting with Marketing & Communications to develop FAS web chats for implementation in February and April 2013
    • Finalizing Yield Management Plans

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Two recruitment positions have been filled during this period of time: Assistant Director for Recruitment and Articulation Agreements, and Communications Coordinator. A strategic communication plan has been drafted for international undergraduate recruitment and will be implemented in the spring semester.
    • As of December 13th, the International Recruitment and Undergraduate Admissions office is live and using KU's Hobson's CRM software to manage communication with prospective students.
    • KU's international recruitment and admissions records have been converted from Oracle (PeopleSoft) and loaded into Hobson's CRM. All communication with prospective students and recordkeeping will now be in the CRM system. Training of staff on using the new system is ongoing.

    International Partnerships: establish collaborations and articulation agreements

    • We are collaborating with Graduate Studies and the Department of Electrical Engineering and Computer Science to explore the possibility of starting a new 2+2 articulation agreement with China for the Ph.D. program.
    • KU expects to enroll approximately 257 sponsored students for spring 2013. The largest sponsoring agencies are the Saudi Arabian Cultural Mission, the Embassy of Kuwait, and the Higher Commission on Education Development in Iraq.

    Visiting Student Programs: develop and implement

    • New visiting student programs are yielding unprecedented results. For spring 2013, we will have 21 visiting students on campus from 5 countries. These students include:
      • Brazil Scientific Mobility Program (Brazil): 14
      • Kanagawa University (Japan): 2
      • Zhejiang Normal University (China): 2
      • Global UGRAD – Pakistan (Pakistan): 1
      • Universidad Arturo Prat (Chile): 2

    Traditional Recruitment Activities: increase and diversify investments

    • Spring enrollment for new international students is expected to show continued growth, maintaining KU's increasing international student profile on campus. Fall 2012 saw an unprecedented number of international students on campus at 2,138 students (1,219 undergraduates and 919 graduate students). This reflects a sharp increase in the number of undergraduate students from fall 2011 (1,193), compensating for the decline in international graduate student numbers (from 941 in fall 2011).
    • Admitted international student numbers for Spring 2013 (297 admits) are up by 9.6% from spring 2012 (271). The largest gain from the previous year was in the Applied English Center (77% grown). New visiting student programs (explained above) were also responsible for the growth in spring admit numbers. Yield will be reported in February 2013, when spring enrollment data becomes available.
  • December 10, 2012
    December 10, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • FAS continues to distribute weekly scholarship award letters to newly admitted FA13 students
    • FAS continues to re-evaluate scholarship offers after receiving updated test scores and sends updated letters when warranted
    • FAS participated in the Honors Reception for FA13 new admits admitted to the Honors Program
    • War Room discussion with territory managers related to market and application trends in their respective areas
    • Student Search
    • Communication/Publication Planning
    • Purchased Zinch to assist with lead generation activities

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Blackboard representatives visited campus to demo their Blackboard Student Services product
    • Reviewed drafted Kauffman Scholars MOU from the Kauffman Foundation and provided feedback related to the financial aspects to Fred Rodriguez
    • Persistence Profile Tracking
    • Targeted outreach activities to FTFT FR not-enrolled for spring

    Technology: establish systems and structures necessary to achieve enrollment results

    • SAS BI Tools Planning
    • Data collection from kiosk and card swiping system
    • Imaging system implementation

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Academic Program Recruitment presentation to recruitment coordinators
    • Finalizing yield management plans

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • No current updates

    International Partnerships: establish collaborations and articulation agreements

    • No current updates

    Visiting Student Programs: develop and implement

    • No current updates

    Traditional Recruitment Activities: increase and diversify investments

    • No current updates
  • November 26, 2012
    November 26, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Extended FA13 scholarship deadline to Nov. 8 to accommodate east coast students impacted by Super Storm Sandy
    • Continued distribution of FA13 Scholarship Award letters, including combined FAS/Engineering Scholarship letters
    • 2013-14 Publication Planning meeting with EM and Marketing and Communications Team
    • Senior Days taking place for high school seniors
    • Asian American Leadership Symposium held on Oct. 15
    • Pre and post-admit communication flows continue

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Kauffman Scholars Advisory Council meeting
    • Multicultural Scholars Program Application Process meeting
    • Participated in a Federal Student Aid Advisory Council meeting and provided feedback to simplify the FAFSA filing process for students and families

    Technology: establish systems and structures necessary to achieve enrollment results

    • Transfer Equivalency System (TES) data load continues
    • SIS Stakeholder Update for campus colleagues, highlighting E&P enhancements

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Telecounselors continue to call admitted students
    • Post-admit communication flows continue

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • No current updates

    International Partnerships: establish collaborations and articulation agreements

    • Received to graduate applications from new partnership with the Vietnam Education Foundation. Areas of Ph.D. study include Pharmacology and Mechanical Engineering. Students would be fully funded by VEF for three years of doctoral study.

    Visiting Student Programs: develop and implement

    • Received first Global UGRAD-Pakistan student application from IREX. Student will enroll in KU classes within Architecture for the spring semester.

    Traditional Recruitment Activities: increase and diversify investments

    • No current updates
  • November 12, 2012
    November 12, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • November 1 scholarship deadline for FA13 scholarship consideration
    • Reminder phone calls (pre-recorded) to those not applied was done on October 26 and October 29
    • On-Campus Visit Programming
    • Search Prep for classes of 2014, 2015 and 2016

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Persistence Profiling
    • Staff Fellows Program Presentation on Retention Management
    • Continued distribution of Fall 2013 scholarship letters, including combined FAS and Engineering letters
    • FAS distributed emails to currently enrolled students with outstanding balances who haven't filed a 2012-13 FAFSA, encouraging them to do so if they need financial assistance to pay outstanding KU balance and enroll for SP13
    • Distributed emails to all current students with renewable scholarships, reminding them of the renewal criteria to continue receiving scholarships and academic support services available, if needed

    Technology: establish systems and structures necessary to achieve enrollment results

    • Persistence Profile

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Post-admit communication flows continue
    • Academic –based yield management planning

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • A new Communications Coordinator position has been filled, with a start date of December 3, 2012. This position will put into place a strategic communication plan that involves international prospect outreach, facilitating applications, and developing social networks for newly admitted students.
    • A new position for an Assistant Director for Recruitment and Articulation Agreements has just been posted.

    International Partnerships: establish collaborations and articulation agreements

    • KU Undergraduate Admissions is partnering with the Institute for International Education to bring in a group of fully sponsored and talented undergraduate students coming from Saudi Arabia who are interested in applying for the fall 2013 semester for undergraduate degrees. These students are on the King Abdulla University Scholarship Program's Gifted Student Program. Numbers of students have not been determined yet.
  • October 29, 2012
    October 29, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Continue to meet with high school counselors throughout the state of Kansas to discuss updates from KU
    • Senior Days taking place for high school seniors
    • Black Leadership Symposium held on Oct. 10
    • Scholar Day held on October 16
    • Pre and post-admit communication flows activated
    • Two reminder postcards sent about Nov. 1 scholarship deadline
    • Packets sent to high schools in Kansas and select out-of-state schools
    • Academic departments and many offices from KU attended the large Shawnee Mission East college fair
    • Student telecounselors involved with number of targeted phone campaigns designed to generate application volume
    • Virtual campus tour program being developed with outside vendor

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • FAS distributed emails to 1,600 students with outstanding University balances and haven't filed the FAFSA, reminding them financial assistance may be available to help fund educational assistance
    • Conducting analysis of year one Pell Advantage awarding process
    • Distributed Scholarship Guiding Principles and Timeline to CFE PITC Scholarship and Tuition Committee members
    • Completed a successful search for the new EM Assistant Director position for the Enrollment and Financial Aid Services Center in Strong Hall
    • Completed successful search for FAS Assistant Director position

    Technology: establish systems and structures necessary to achieve enrollment results

    • Collaboration with Noel Levitz to coordinate data analytics for Net Price Calculator

    Yield Management: solidify/improve yield rate from admit to enrolled

    • 2013-14 scholarship award letters are being produced and distributed
    • Re-review of 2013-14 new admits as updated ACT scores are received, with updated letters being distributed weekly, when updated scores result in a scholarship and/or increased scholarship award
    • Met with new Associate Dean for School of Engineering regarding 2013-14 combined FAS & Engineering scholarship letters
    • Scheduling meetings with key scholarship coordinators and department chairs to address questions related to Rising Student Scholar initiative
    • Met with colleagues in Department of Student Housing to review cost of attendance policy for Housing Residence Assistance, resulting in enhanced service to high-ability scholarship recipients serving as RAs
    • Telecounselors continue to call admitted students
    • Post-admit communication flows continue
    • Registration materials sent for transfer students for Nov. 2 spring transfer enrollment

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Completing the search for a Communications Coordinator. This new position will create and manage our recruitment communication plan and work in the CRM environment and with social media to enhance KU's outreach efforts to prospective undergraduate and graduate students.
    • Beginning the search for a new Assistant Director for Recruitment and Articulation Agreements. This person will be responsible for implementing our strategic recruitment plan.

    International Partnerships: establish collaborations and articulation agreements

    • Working with the Vietnam Education Foundation to bring in talented STEM doctoral students to KU to pursue Ph.D.s. The Foundation would pay for the first two years of doctoral coursework at KU.
    • Examining the potential of a new partnership with the Argentine Presidential Fellows program under the auspices of the Fulbright Commission of Argentina.

    Visiting Student Programs: develop and implement

    • No current updates

    Traditional Recruitment Activities: increase and diversify investments

    • 148 new international students have been admitted to KU for the Spring 2013 Semester so far.
  • October 15, 2012
    October 15, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Preview KU event held in Kansas City
    • Senior Days held on Sept. 28, Oct. 1
    • Deadline Campaign
    • Financial Aid & Scholarships Publications
    • High School Visits/College Fairs
    • High school relations programming with counselor, principal, gifted coordinators across the state
    • Application Push Campaign

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Scholarship Retention Discussion and Planning
    • Persistence Profile Tracking

    Technology: establish systems and structures necessary to achieve enrollment results

    • Transfer system equivalency classes in and reviewed. Newest catalog to be updated in next week.
    • CRM technology staff is assisting with the prospect CRM and while pending continuing graduate CRM implementation.
    • CRM graduate system purchased and initial requirement meetings begun.
    • While pending implementation of continuing CRM systems, CRM technology staff are exploring existing Oracle/PeopleSoft Campus Solution technologies for possible missed opportunities.
    • Daily countdown to the Nov. 1 KU Scholarship deadline on KU Admissions Website and the Net Price Calculator website

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Admitted communication plans continue
    • Financial Aid & Scholarship Award Letters are being mailed weekly to Fall 2013 newly admitted students
    • Financial Aid & Scholarships completed the move to the KUVC, with one staff member remaining in the Enrollment & Financial Aid Services hub in 121 Strong Hall
    • Continued work with the Changing for Excellence Shared Service Center Scholarship/Fellowship workgroup

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • No current updates

    International Partnerships: establish collaborations and articulation agreements

    • 6 new applications received from the Royal Thai Scholarship Program for degree studies.
    • In the wake of our fall recruitment trip to South America, we are exploring new sponsored student programs for degree-seeking students in Columbia, Peru, Ecuador and Argentina.

    Visiting Student Programs: develop and implement

    • Visiting student agreement under review by Arturo Prat University in Chile.
    • In the wake of our fall recruitment trip to South America, we are exploring new visiting student programs in Columbia, Peru, Ecuador and Argentina.

    Traditional Recruitment Activities: increase and diversify investments

    Applications for Spring 2013:
    Action Type 10.10.12 09.30.12
    ADMT AEC 48 38
    FYR 38 22
    TRF 22 16
    NSB 2 0
    NSP 2 2
    RAD 4 3
  • October 1, 2012
    October 1, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Due to purchasing more names, KU had more National Merit Semifinalists in the prospective student pipeline. National Merit Semifinalist names were announced on September 12, and KU marked this designation and sent a letter from the Chancellor within two days of names being announced.
    • Continue to meet with high school counselors throughout the state of Kansas to discuss updates from KU.
    • Preview KU event held in Wichita on September 20 with more than 300 people in attendance.
    • Admit packets mailed to admitted students.
    • Senior Days taking place for high school seniors.
    • Pre and post-admit communication flows activated.

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Fall 2012 scholarship yield analysis continues after 20th day reports.
    • Continued work with campus scholarship coordinators to provide additional input to the CFE Process Improvement Team reviewing scholarships, sponsorships and fellowships.
    • Successful submission of the annual FISAP (fiscal operating report and request for federal financial aid funding for 2013-14).
    • Persistence profile
    • Retention analysis based on 20th day figures

    Technology: establish systems and structures necessary to achieve enrollment results

    • The new Net Price Calculator was posted to the KU website.

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Admissions student telecounselors calling every admitted freshman and transfer student.
    • Continued focus on successfully moving FAS to the new locations in the KUVC and 121 Strong Hall, including the development of the EM Service Desks in each of these areas.

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Completed a two-week international recruitment trip to Columbia, Ecuador, Peru, Argentina, and Chile. Met with students at education fairs and made visits to area high schools to recruit for KU.
    • Changed the billing process for the new student fee to facilitate the application, admission, arrival, orientation, and enrollment for international undergraduate students. Students will be billed upon arrival when their tuition is billed.

    International Partnerships: establish collaborations and articulation agreements

    • Researching potential partnerships with Eastern International Art College (China), Universidad Argentina de la Empresa (Argentina).

    Visiting Student Programs: develop and implement

    • Discussing the possible development of a new visiting student program in collaboration with Shih Hsin University (China). They are specifically interested in Journalism.
    • Finalizing the Arturo Prat University visiting student program (Chile).

    Traditional Recruitment Activities: increase and diversify investments

    • Application for Fall 2013 was opened and we are receiving applications.
  • September 17, 2012
    September 17, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Hosted a recruitment kick-off for KU faculty and staff who assist with recruitment efforts
    • Campus visits started on September 4th
    • Application Push/Application Generation
    • Outreach programming to guidance counselors, principals, gifted coordinators
    • Outbound phone campaigns live

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Continued active participation with the CFE PITC Shared Service Center team to analyze GRA, GTA, and scholarship workflow
    • Participation in the CFE Communications Ambassadors Group
    • Persistence Profile developed
    • Conducted training sessions for FYE and Undergraduate Studies on use of predictive analytics to aid in retention management efforts

    Technology: establish systems and structures necessary to achieve enrollment results

    • Finalized data and language for the net price calculator
    • Launched retargeting campaign aimed at generating applications
    • Implemented Student-Self Reported Admissions
    • Net Price Calculator Launched
    • Imaging

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Finalized updates to the new student fee for the 2013 terms
    • 20th Day Report Series to evaluate impact of strategies on yield

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Committee established to hire KU's first international communications coordinator. The coordinator will help the office develop and implement a comprehensive communication plan for prospective and admitted students.

    International Partnerships: establish collaborations and articulation agreements

    • Established a spring semester agreement with Arturo Prat University in Chile to bring two sponsored students to KU for the spring term. A more formal agreement is under development between the two institutions to bring larger cohorts to KU for semester- and academic-year courses of study.

    Visiting Student Programs: develop and implement

    • Visiting Student Agreement has been finalized with Zhejiang Normal University.

    Traditional Recruitment Activities: increase and diversify investments

    • Total enrollment exceeds 2,135 international students at KU. This is an all-time high.
    • Incoming international Freshmen are up 41% from last year (120 students total)
    • Incoming international transfer numbers are up 47% from last year (56 students total)
    • Incoming study abroad student numbers are at an all-time high (57 students total)
  • September 4, 2012
    September 4, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Collaborated with Marketing Communications on the FAS Fall 2013 recruiting publications
    • Finalized Fall 2013 scholarship awardee letters and received approval from Jack Martin for distribution
    • Began participation on the CFE Process Improvement and Training Committee (Tuition/Sponsorship/Scholarship)

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Worked with Bursar to update student account balance refund policy
    • Conducted welcome session for incoming and returning Hixson Scholars
    • Served students by being open on Saturday, August 18th, during welcome back weekend
    • Continued work on the 2012-13 EM Annual Marketing, Recruitment and Retention Plan
    • Conducted an EM/OMA Recruitment and Retention meeting
    • Week of August 20: Started admitted students for 2013 terms
    • Week of August 20: Hosted Rock Chalk Roadshow recruitment events throughout central and western Kansas
    • Purchased June ACT EOS names

    Technology: establish systems and structures necessary to achieve enrollment results

    • Working with SIS to implement scholarship award processes for self-reported GPA and test scores
    • Submitted data to Blackboard for their review/feedback
    • Updated Fall 2013 Scholarship FAQ on Affordability.ku.edu website
    • Conducted Noel Levitz Total Cost Calculator demo for EM and Marketing Communications colleagues and FAS proceeded with additional testing as updates were implemented
    • SIS CRM position has been filled; Beverly Victoriano began 9/4/12

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Submitted updates to the Federal Title IV Program Participation Agreement (completing required bi-annual foreign gifts/contract reporting)
    • Began reviewing applications for new EM Service Delivery Assistant Director position
    • Sent an email to transfer students who had not yet enrolled to encourage them to enroll

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Finalizing three recruitment-related position descriptions for immediate search and hire
    • Positions include a Communciations Coordinator, Assistant Director for Recruitment, and an administrative support person
    • Translators hired to assist with a 5-country recruitment trip in Latin America ; trip will be September 7th to 17th and include a combination of high school visits and education fairs in Argentina, Chile, Peru, Columbia, and Ecuador
    • A KU alum will be making high school visits in 6 cities throughout India to talk with prospective students about opportunities at KU for undergraduate study. KU alumni gatherings in Mumbai, Bangalore, and New Delhi are also being coordinated

    International Partnerships: establish collaborations and articulation agreements

    • An articulation agreement with the University of Costa Rica's Petroleum Engineering program is underway that will allow for a dual Masters of Engineering between UCR and KU

    Visiting Student Programs: develop and implement

    • Agreement with Arturo Prat University in Chile is nearly done and applications for the first two students (for spring 2013 admission) are being transmitted

    Traditional Recruitment Activities: increase and diversify investments

    • The number of international students to date is 2101 (and increasing); this represents an overall increase in international student numbers of just over 3%; late arrivals continue to enroll
    • 10 new non-degree visiting students are enrolled at KU through the Brazil Science w/o Borders program
    • 119 new first-time international freshmen are enrolled at KU (an increase of nearly 42% from the previous fall on the 20th day)
    • 56 new transfer international undergraduate students are enrolled at KU (a 47% increase from the previous fall on the 20th day)
    • 32 non-degree students are enrolled in the Applied English Center
  • August 20, 2012
    August 20, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Distributed 2013-14 scholarship matrix to campus-wide scholarship coordinators
    • Purchased additional names to build the 2013, 2014 and 2015 prospective student pipeline
    • Training from College Board on recruitment tools
    • Apply mailing sent to 2013 prospective student
    • Application for 2013 terms went live on August 6
    • On/Off Campus Visit preparation and launch

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • All hands on-deck for FAS services (both processing and service-delivery) to ensure aid is in place as expected as students arrive on campus
    • Developing Persistence Profile to aid in early identification and intervention efforts
    • Scoring the FYR entering class using retention modeling

    Technology: establish systems and structures necessary to achieve enrollment results

    • TES Implementation in test stage
    • Interviewing candidates for CRM position
    • Testing Noel Levitz True Cost Calculator for KU websites
    • Text and auto-dialing vendor

    Yield Management: solidify/improve yield rate from admit to enrolled

    • On-campus annual A-133 Single State Audit completed
    • Scheduling FAS move details for October 6-8, 2012
    • Additional outreach to transfer students to encourage them to register for new student orientation

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • No current updates

    International Partnerships: establish collaborations and articulation agreements

    • Established a new partnership with Meridian International (a not-for-profit educational organization) to bring USAID-funded graduate students to KU to earn their degrees. Students are from Egypt and Palestine. Students will begin arriving to pursue their degrees in Fall 2013.

    Visiting Student Programs: develop and implement

    • Continuing to develop a new visiting international student program with Arturo Prat University in Chile. The program will be targeted toward future English language teachers. While the agreement is still being finalized, KU has already received one student for the fall and an additional two students intend to come to KU in the Spring Semester. The students' funding comes from the Chilean government.

    Traditional Recruitment Activities: increase and diversify investments

    • Approximately 350 new international undergraduate and graduate students participated in International Student Orientation Week in August. While final numbers are still being tallied, it appears that nearly 150 of those students were incoming Freshmen.
  • August 6, 2012
    August 6, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Financial Aid and Scholarship publications being finalized for the 2013-14 recruiting cycle
    • Summer Senior Day and Scholar Day for 2013 high school seniors
    • Descriptor Plus and EPS Training from College Board
    • Student Search
    • Recruitment Event Planning

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Updating FAS 2012-13 policies and procedures for KU Policy Library
    • Retention Modeling and Tracking
    • Scoring of entering Fall 2013 class
    • FYE and UAC coordinating initial outreach plans
    • PPPR Metrics by Academic Readiness Indicators
    • Recruit Back Program

    Technology: establish systems and structures necessary to achieve enrollment results

    • Affordability website updated with 2013-14 scholarship matrix details
    • FAS completed the ImageNow upgrade, including five new e-forms
    • Text Messaging and Auto-dialing vendor
    • Mobile Applications

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Additional follow up to transfer students who have not yet registered for NSO
    • Billing and Fee Payment

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • No current updates

    International Partnerships: establish collaborations and articulation agreements

    • No current updates

    Visiting Student Programs: develop and implement

    • No current updates

    Traditional Recruitment Activities: increase and diversify investments

    • No current updates
  • July 23, 2012
    July 23, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • 2013-14 Affordability publication finalized and delivered to the printers
    • Proofed publications for 2013 recruitment cycle

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Finalizing as many pending 2012-13 aid packages to ensure anticipated aid is reflected on as many FA12 bills as possible

    Technology: establish systems and structures necessary to achieve enrollment results

    • KU Affordability website updated with 2012-13 tuition and fee rates and new 2013-14 scholarship matrix

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Scheduling FAS move to the KUVC and Templin (October, 2012)

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Began a collaboration with Graduate Studies to develop a joint international graduate student recruitment plan and leverage resources from the International Recruitment and Partnerships office and the Office of Graduate Studies
    • Started a policy review regarding English proficiency expectations upon matriculation for sponsored international graduate students with an aim toward ensuring sponsored students have the funding needed to complete their KU degrees

    International Partnerships: establish collaborations and articulation agreements

    • Upon budgetary approval, have begun implementing a faculty and departmental grant program to facilitate new partnership development with institutions of higher education abroad

    Visiting Student Programs: develop and implement

    • Agreement is now being drafted for a new visiting student program with Arturo Prat University, Chile for students studying to be teachers of English as a Foreign Language

    Traditional Recruitment Activities: increase and diversify investments

    • September recruitment trip to South America under the auspices of EducationUSA is in planning. The trip will include visits to 6 countries in South America and enable KU to meet with prospective students, education officials in the respective countries with funding programs for sponsored students, and with institutions that KU is developing visiting student programs with. Countries include Brazil, Ecuador, Argentina, Columbia, Peru, and Chile.
  • July 9, 2012
    July 9, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Meeting with KU Alumni Association to discuss legacy recruitment efforts
    • Proofed publications for Fall 2013 Apply campaign
    • Communication Plan Development
    • Development of Annual Marketing and Recruitment Plan

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Consulted with KUEA and requested random sample of KUEA funds currently designated for Awards and Prizes for our review of flexibility/applicability to Rising Student Scholars project
    • Preliminary Retention Tracking and development of a direct mail piece to those not registered

    Technology: establish systems and structures necessary to achieve enrollment results

    • Participated in on-campus demos of:
      • Blackboard Student Services
      • CRM Consultant
      • Grey-Heller Mobile Apps
      • Text messaging/Auto-dialing vendor
    • Work continues on the new Noel Levitz Total Cost Calculator
    • Fall 2013 Affordability publications have been finalized and website is being updated

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Continued to communicate with freshmen and transfer students to register for orientation

    Enrollment (International)

    Recruitment: enhance Unit's planning and accountability

    • Developing a 'measurable outcomes matrix' for all recruitment investments (travel, subscriptions, mailings, web presence, workshops, meetings, partnership developments) for measuring and reporting monetary and non-monetary returns on investments.
    • Established regional priorities for recruitment efforts for the 2012-2013 cycle: Latin America, East Asia, South Asia, and the Middle East. Investments will align with regional emphases, and include a balance with respect to undergraduate, graduate, Applied English Center-only, sponsored, and visiting student recruitment goals.
    • Created conversion file to migrate all data from old systems into the Hobson's CRM database. This will enable the establishment of an active prospect management strategy and create a seamless transition from prospect to applicant to admitted student.
    • Partnering with Graduate Studies and Domestic Undergraduate Admissions on developing a stronger web presence. Currently investigating an investment in Peterson's on-line profile.
    • Planning fall recruitment trips to China, Brazil, Ecuador, Peru, Chile, Argentina. Exploring the possibility of a recruitment trip to high schools in India.
    • Planning underway for a recruitment trip in the Spring 2013 semester to the Middle East. Countries may include Saudi Arabia, Iraq, and Kuwait. May partner with Purdue University to host a small two-university fair in the Eastern Province of Saudi Arabia.

    International Partnerships: establish collaborations and articulation agreements

    • Continuing to work with Arturo Prat University in Chile on a new partnership that will lead to faculty and student exchange.

    Traditional Recruitment Activities: increase and diversify investments

    • For Fall 2012, 119 incoming international student freshmen and transfers have already paid their new student fee to hold their enrollment spot for the fall semester. This is not inclusive o of the incoming sponsored or visiting student populations also arriving. This exceeds our goal of 100 incoming first-year and transfer students for Fall.
  • June 25, 2012
    June 25, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Duke Tip program held on June 2, 2012 for top scholars going in to 8th grade
    • Pipeline development of 2013, 2014, and 2015 high school classes
    • Follow up with incomplete applications
    • Finalizing 2013-14 scholarship matrix, based on 2012-13 application and yield data analysis (including calculations of partial tuition waivers following KBOR tuition and fee decisions)
    • Finalizing 2013-14 need-based grant awarding policies, based on data analysis of 2012-13 application/yield data to-date
    • Revamping recruitment videos for on and off campus events

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Collaboration with Schools/College to finalize Rising Student Scholar scholarship funding commitments
    • Preliminary Retention Tracking and Recruit Back Programs

    Technology: establish systems and structures necessary to achieve enrollment results

    • Exploring text messaging vendors
    • Net Price Calculator
    • Imaging System Implementation

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Continue to communicate with freshmen and transfer students to register for orientation
    • Active FAS participation in daily New Student Orientation sessions, including daily “Taking Care of Business” and FAS Help Room sessions
    • Nightly auto-calls to new students scheduled for upcoming NSO session, reminding them to bring required documents when they visit campus so we can complete financial aid files

    Enrollment (International)

    International Partnerships: establish collaborations and articulation agreements

    • Developing a new partnership with Arturo Prat University in Chile. The agreement under consideration would enable groups of students to come to KU for a semester abroad to develop their English language skills. This initiative is targeted toward future teachers of English and would be funded by the Chilean government. Arturo Prat is also interested in sending their faculty members to KU for area-specific training and collaboration with KU faculty.

    Recruitment: enhance Unit’s planning and accountability

    • Developed a conversion protocol in collaboration with Admissions to pull in international student prospect data to a new system that will allow for automated follow up and targeted messaging to international students interested in KU.
    • Added in new international recruitment categories into our data tracking system in the areas of virtual fairs, school visits abroad, EducationUSA Advising Center workshops, international university fairs, and international tours to enable us to track the impact and efficacy of recruitment expenditures and efforts in these areas.

    Visiting Student Programs: develop and implement

    • For the 2013 Academic Year three new visiting student programs have been established, bringing Norwegian, Brazilian, and Chinese students to Lawrence for an academic year. Minimum projected tuition revenues for incoming students over these three programs exceed $100,000. Furthermore, all incoming visiting students will be staying in university housing.

    Traditional Recruitment Activities: increase and diversify investments

    • International freshman applications are up 7.9% from a year ago.
    • International freshman admits are up 4.8% from a year ago.
  • June 11, 2012
    June 11, 2012 —

    Enrollment (Domestic)

    Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

    • Hired two vacant Admissions Representative positions
    • Pipeline development of 2013, 2014, and 2015 high school classes
    • Working with University Relations (UR) to update FA13 financial aid marketing materials
    • Working with ISSS to explore new options for enhancing strategic initiatives for the International Student KU Tuition Grant

    Retention Management: increase first-year rate to 90%, six-year graduation to 70%

    • Tracking preliminary retention rate
    • Retention modeling on Fall 2013 entering class

    Technology: establish systems and structures necessary to achieve enrollment results

    • The CRM system maintenance and update position closed this week; there is a strong pool of candidates
    • TES implementation: Data cleansing is complete, new unit IDs loaded and preparing to pull test data for the vendor to load
    • Working with Admissions and SIS to develop/implement processes associated with self-reported GPA and test scores related to scholarship and Pell Advantage decisions for FA13 incoming class
    • Working with campus colleagues to develop/implement CRM for continuing students
    • Working with UR to schedule complete migration to Affordability.ku.edu (with re-directs from financialaid.ku.edu) – anticipated timeline August 2012

    Yield Management: solidify/improve yield rate from admit to enrolled

    • Continue to communicate with freshmen and transfer students to register for orientation
    • Finalizing Fall 2013 scholarship programs

    Enrollment (International)

    Recruitment: enhance Unit’s planning and accountability

    • Registered admissions staff for training webinar on data-driven recruitment strategies; Webinar is being offered by NAFSA: Association of International Educators
    • Considering a partnership with domestic admissions to purchase a web recruitment package from Peterson’s to pilot over the coming year

    Visiting Student Programs: develop and implement

    • Zhejiang Normal University agreement is being routed for signatures by the two Chancellors and Chief International Officers. One visiting student will attend KU in the fall of 2012 and 19 more are expected for spring 2013.

    Traditional Recruitment Activities: increase and diversify investments

    Applications for Summer through May 31, 2012, 2011, (2010 unavailable)
    Action Type Summer 2012 Summer 2011
    ADMT AEC 69 36
    FYR 15 18
    TRF 12 11
    NSB 0 18
    RAD 4 5
    NVT 4 1
    NAD 0 2
    ADMT Total 104 91
    APPL INC AEC 0 0
    FYR 11 13
    TRF 3 7
    RAD 2 4
    NSB 0 0
    NVT 0 0
    APPL INC Total 16 24
    DENY FYR 4 3
    TRF 3 3
    RAD 0 0
    NVT 0 0
    AEC 0 1
    DENY Total 7 7
    WAPP AEC 0 0
    FYR 0 1
    TRF 0 1
    RAD 0 0
    NSB 2 0
    WAPP Total 2 2
    Grand Total 129 126
    Applications for Fall through May 31, 2012, 2011, 2010:
    Action Type Fall 2012 Fall 2011
    ADMT AEC 53 53
    FYR 350 322
    TRF 106 94
    NSB 60 63
    NSP 6 0
    RAD 10 4
    NAD 0 1
    NVT 1 0
    ADMT Total 586 537
    APPL INC AEC 1 4
    FYR 368 333
    TRF 50 55
    RAD 3 3
    NSB 0 0
    NVT 0 0
    APPL INC Total 422 395
    COND FYR 3 4
    TRF 1 3
    RAD 4 0
    COND Total 8 7
    DENY FYR 37 40
    TRF 11 28
    RAD 01 1
    NVT 1 2
    AEC 0 0
    DENY Total 50 71
    WAPP AEC 0 0
    FYR 30 26
    TRF 6 4
    RAD 0 0
    NSB 0 0
    WAPP Total 36 30
    Grand Total 1102 1040

    ADMT = Admitted (regular or provisional-based on TOEFL/IETLTS score)
    APPL INC = Incomplete Application in Process
    COND = Conditionally Admitted (due to some academic issue)
    DENY = Denied Admission (did not meet KS Board of Regents minimum requirements)
    WAPP = Admitted but declined admission (withdrawn application)

    AEC = Non-degree seeking AEC
    FYR = First year Freshmen
    TRF = Transfer
    NSB = Non-degree Study Abroad Exchange through KU program
    NSP = Non-degree Special Program (such as Kansai, Kanagawa, etc.)
    RAD = Readmitted KU student
    NAD = Non-degree seeking adult
    NSP = Non-degree special program
    NVT = Non-degree visiting student

  • May 29, 2012
    May 29, 2012 —

    Enrollment (Domestic)

      Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
    • Continued work with UR to develop class of Fall 2013 affordability publications
    • Pipeline development of 2013, 2014, and 2015 high school classes
    • Publication/Communication Campaign Development
    • Examining use of third party vendors to enhance qualification and social media
    • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
    • Preliminary Retention Tracking
    • Predictive Modeling and Scoring of FYR class
    • Technology: establish systems and structures necessary to achieve enrollment results
    • Data cleansing continues for the TES implementation
    • Mobile Solution Demonstration
    • Imaging across EM units
    • 3rd party price calculator
    • Yield Management: solidify/improve yield rate from admit to enrolled student
    • Development of scholarship presentation to KUEA Executive Board
    • Auto dial calls to NSO registrants began, reminding them to bring documents to NSO so we can complete financial aid files and award 2012-13 aid
    • Analyzing scholarship and Pell Advantage data to tweak programs for Fall 2013
    • Mailing to transfer students to encourage them to pay the new student fee and sign up for orientation
    • Recruitment staff following up with new freshmen who have not yet registered for orientation

    Enrollment (International)

      Recruitment: enhance Unit's planning and accountability
    • Admissions and recruitment staff registered to attend the CollegeNET users conference in July to pursue the acquisition of new technologies to enhance the on-line application experience
    • Pursuing transition to CRM in collaboration with Domestic Admissions. Developing plan to enable electronic communication with international prospects.
    • Visiting Student Programs: develop and implement
    • Chinese language version of the visiting student agreement with Zhejiang Normal University completed, reviewed, and approved. Agreement currently being routed for signatures by the respective Chancellors.
    • First application received from Zhejiang Normal University for fall 2012
    • Four new visiting student applications from the Brazil w/o Borders STEM program were received for the engineering disciplines
    • Traditional Recruitment Activities: increase and diversify investments
    • International freshmen admits are up 7.1% from a year ago (376 admits total)
    • International transfer admits are up 8.3% from a year ago (118 admits total)
    • Total international applications were up 7.4% from a year ago (831 total)
  • May 14, 2012
    May 14, 2012 —

    Enrollment (Domestic) – Matt Melvin

      Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
    • Search Strategies
    • Application Push Campaign
    • Publication Development
    • Tighter coordination/integration with international recruitment and admissions
    • Scholarship Management and Scholarship Forecasting
    • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
    • Retention Modeling and Preliminary Retention Rate Tracking
    • Targeted Block Enrollment
    • Technology: establish systems and structures necessary to achieve enrollment results
    • Retooling Net Price Calculator
    • Descriptor Plus and Educational Planning Service rolled-out
    • Imaging
    • Undergraduate Application Revisions
    • Mobile Service Delivery
    • Exploring Private Social Network
    • Yield Management: solidify/improve yield rate from admit to enrolled student
    • Automated calls to newly admitted students that have not accepted their financial aid packages and/or complete their financial aid file
    • Reviewing preliminary yield rates on scholarship offers and tweaking award amounts in response to performance
    • NSO Hand-Off

    Enrollment (International) – Charlie Bankart

      Recruitment: enhance Unit's planning and accountability
    • Developed new recruitment-related positions for summer 2012 implementation. Positions include an Assistant Director for Recruitment, Communications Coordinator, and a Program Assistant for Recruitment.
    • Procedural changes have been put in place to enable students to electronically submit their high school transcripts to KU for admission consideration.
    • International Partnerships: establish collaborations and articulation agreements
    • Developing new partnerships with King Abdullah University for Science and Technology in Saudi Arabia and Danang University in Vietnam to bring students to the Applied English Center for English language development and training.
    • Visiting Student Programs: develop and implement
    • Received final agreement with Chinese translation from Zhejiang Normal University in China for new visiting student program. Agreement will be signed in May. Agreement allows for 20 visiting students to come to KU for an academic year (or 40 students for a semester each).
    • Received first student application from Zhejiang Normal University.
    • Traditional Recruitment Activities: increase and diversify investments
    • International undergraduate admits are up 4.2% from 2011. Total admits are at 522. Overall application numbers are up 1.25% (1052 applications for fall 2012).
    • International graduate applications are up from the previous year by 8.95% to 1935 total.
  • April 30, 2012
    April 30, 2012 —

    Enrollment (Domestic) – Matt Melvin

      Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
    • Purchasing new Net Price Calculator to promote awareness of 'bottom line' and demonstrate KU's affordability.
    • Prospect CRM technology position search underway.
    • Junior Day was held on April 9.
    • Collaboration with University Relations (UR) on 2013-14 publications.
    • Recommended consideration of expanding MSEP-eligible programs for Fall 2013 incoming class, based on market analysis. Next step is for Deans to consider capacity.
      Retention Management: increase first-year rate to 90%, six-year graduation to 70%
    • In collaboration with UR, developed very direct "How to Pay for College" brochure, applicable to continuing students and another for Graduation/Professional/Law and Edwards campus students.
      Technology: establish systems and structures necessary to achieve enrollment results
    • Transfer Evaluation System(TES)/U.Select in production for school catalog search; data cleansing stage of implementation of the full functionality.
    • Developed and implemented 'auto-dial' calls to encourage newly admitted students who have paid the new student fee to accept aid, reducing staff time to make manual calls to increase yield.
    • Enhancements to ImageNow processes to develop and implement additional e-forms.
      Yield Management: solidify/improve yield rate from admit to enrolled
    • Admissions Office continued to call and email admitted freshmen to encourage students to pay the new student fee by May 1.
    • Scholar Day for admitted seniors was held on April 20.
    • Two transfer orientation programs were held: April 13 and April 21.
    • May 1 Reminder postcard was mailed to admitted freshmen who have not yet paid the new student fee.
    • Outreach to new students who have paid the new student fee but have not accepted gift aid, encouraging them to do so.

    Enrollment (International) – Charlie Bankart

    Recruitment: enhance Unit's planning and accountability
    • Reviewed the international undergraduate application and web information to streamline and adjust to new requirements for 6th semester secondary transcripts (mainly positively affects applicants from China since not all systems have semester systems with grades like in the U.S.). This should enhance KU's attractiveness to students who will be applying to multiple U.S. institutions in fall 2012.
    • Implemented a plan for electronic submission of transcripts for international applicants. These will be used for admissions decisions. Students will have to verify with an original transcript upon admission. This will enhance processing, reduce paper flow, and enable us to make admit decisions in a timely manner.
    International Partnerships: establish collaborations and articulation agreements
    • KU is currently pursuing an MOU with Al-Imam Muhammad Ibn Saud Islamic University's (Saudi Arabia) College of Language and Translation. The overall objective is to send students to the Applied English Center for a semester to develop their language skills and, perhaps, take courses in the university if their proficiency is sufficient.
    Visiting Student Programs: develop and implement
    • Zhejiang Normal University has approved our new visiting student agreement, which will bring 20 undergraduate students from China to KU for a year of non-degree studies. The agreement is currently being translated into Chinese so that it can be signed by both Chancellors.
    Traditional Recruitment Activities: diversity and increase numbers
    • International Undergraduate Admissions Update: 1054 applications have been received for fall 2012 and 506 have been admitted. The breakdown is as follows:
      • 331 new freshmen, 89 transfers, 51 study abroad/visiting students, 28 for intensive English only, and 7 readmits.
  • April 16, 2012
    April 16, 2012 —

    Enrollment (Domestic) – Matt Melvin

      Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
    • Junior Day Programs
    • Hosting reception for top scholars from Lawrence
    • Student Search
    • Updating application for admissions
    • Mapping communication flow for "incompletes"
    • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
    • Retention Modeling and Forecasting Tools
    • Score entering FYR class beginning in May
    • Technology: establish systems and structures necessary to achieve enrollment results
    • Mobile Strategy and Solution
    • Imaging
    • CRM for current students
    • Yield Management: solidify/improve yield rate from admit to enrolled student
    • NSO Programming
    • First-Year Experience
    • Chancellor's Video to paid and non-paid
    • Financial Aid Award Distribution and Tracking

    Enrollment (International) – Charlie Bankart

      Recruitment: enhance Unit's planning and accountability
    • Created new position related to international visiting scholar and employee support to enhance partnership development opportunities with higher education institutions abroad.
    • International Partnerships: establish collaborations and articulation agreements
    • Reached out to Gen Next Education, Inc. in Bangalore, India and requested a proposal for collaboration that may involve International Program Recruitment operations, as well as KU Continuing Education and the KU Alumni Association.
    • Visiting Student Programs: develop and implement
    • Three new visiting student dossiers received under the auspices of Brazil's Science without Borders program administered by the Institute for International Education. Students will pursue non-degree studies at KU. We expect another 12 to 15 in the coming weeks.
    • Six students from Agder University are expected to arrive on campus for summer and fall non-degree coursework in aerospace engineering.
    • Negotiations continue with Zhejiang Normal University to bring visiting international students to campus for non-degree studies. Plans are for 20 students each academic year. Agreement is near finalization.
    • Traditional Recruitment Activities: increase and diversify investments
    • Admit numbers for Fall 2012 are up 8.7% from a year ago. We currently have 363 students admitted for fall.
    • Walk-in hours for the admissions processing unit are still limited to enable staff to process applications and make admit decisions.
  • April 2, 2012
    April 2, 2012 —

    Enrollment (Domestic) – Matt Melvin

    Understanding the Student Life Cycle (click here for a copy)

    In our organization, the core principles of who we are and the role we play in the life of the University are best described in the "student life cycle." The linked illustration represents the foundation on which our organization has been created. The student life cycle is a visual representation of the key steps in student interactions with the University and each step must include successful service and consistency of message. It is our goal to exceed student expectations by performing our functions at each step of the life cycle. Further, we strive to exceed the expectation of the related constituencies we serve.

      Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
    • Junior Visit Day Programs
    • Purchase of college search engine portal
    • Student Search
    • 2012-13 Communication Plan Development
    • EM Presentation at the 2nd Annual Spring Symposium on the Scholarship of Diversity ( click here to download a copy of the presentation)
    • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
    • Utilization of data mining to differentiate advising services for new students
    • Process of developing a tighter integration and coupling of enrollment services units (Admissions, Financial Aid and Scholarships, Registrar) through business process mapping, broad-banding of existing job duties and responsibilities across various units, creation of a service hub in Strong, and the physical relocation of various FAS and Registrar personnel to the 2nd floor of Templin
    • NSO Reservation
    • Technology: establish systems and structures necessary to achieve enrollment results
    • Positioning University for deployment of m-service delivery (Mobile Service Delivery) which will enable student, faculty, and staff transactions to be completed via mobile devices
    • Imaging project being implemented
    • Yield Management: solidify/improve yield rate from admit to enrolled student
    • Hosting Hawk Talks in targeted areas across the state
    • Hosting Receptions in targeted metro areas for students of color and their families
    • FAFSA Packaging, Notification, and Depth Sounding
    • Implementing multi-channeled (print, electronic, phone, web-based) communication plan to admitted students and their families
    • Hosting scholarship events

    Enrollment (International) – Charlie Bankart

      Recruitment: enhance Unit's planning and accountability
    • Attended NAFSA Webinar on Strategic International Enrollment Management.
    • Met with OIRP staff to discuss data availability for international students and report generation.
    • Leveraged International Merit Award offers to qualified applicants to increase yield from admit pool. This involved sending notifications of awards earlier in the recruitment cycle.
    • International Partnerships: establish collaborations and articulation agreements
    • Negotiations continue with both Zhejiang Normal University (China) and Agder University (Norway).
    • Sent a proposal to the Institute for International Education to receive Brazilian student for intensive English in Summer 2012 and to transition to degree coursework starting in fall 2012.
    • Visiting Student Programs: develop and implement
    • No current updates.
    • Traditional Recruitment Activities: increase and diversify investments
    • No current updates.
  • March 19, 2012
    March 19, 2012 —

    Enrollment (Domestic) – Matt Melvin

      Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
    • Junior Days
    • Admitted Student Receptions
    • Pipeline Development Initiatives
    • Communications Flow Review/Process Mapping
    • Kaufmann Middle School Visit and Advisory Council
    • Retention Management: increase first-year rate to 90%, six-year graduation to 70%
    • Predictive Modeling
    • Common Book
    • Early Alert System
    • Technology: establish systems and structures necessary to achieve enrollment results
    • TES and Uselect are purchased and an IT staff member has been assigned
    • CRM system set-up position is completed and moving forward to post
    • Imaging
    • Content Management System
    • Yield Management: solidify/improve yield rate from admit to enrolled
    • Admitted Student Receptions Completed
    • FAFSA Downloading and Package Preparation. Overall, FAFSA filers
    • Admitted Student receptions in Chicago and St. Louis
    • Daily Admitted Student Visits started on March 5
    • Daily communications to admitted students and parents to push next steps
    • NSO Reservation Live

    Enrollment (International) – Charlie Bankart

      Recruitment: enhance Unit's planning and accountability
    • Developed new strategy to admit academically admissible undergraduates as Applied English Center-only students if they are unable to submit a TOEFL /IELTS score by the April 1 deadline. This will enable KU to administer English Proficiency tests during international student orientation. For those with sufficient English, academically admissible students will be transitioned immediately to full regular admission to degree programs.
    • Identified students missing application documents and continue active and tailored outreach via email to increase number of complete applications for review and an immediate decision.
    • By changing and consolidating walk-in hours within international undergraduate admissions and bringing on additional hourly support during the application rush period, we are processing applications at higher rates and getting students admitted in good time.
    • Began discussions on incorporating use of CRM to manage prospects and communicate efficiently and in a timely manner.
    • Began evaluating the availability of institutional data related to international applicants to assist with benchmark setting and trends analysis
    • We have started to evaluate the impact of shifting our secondary transcript requirement to six semesters from the current seven. This will require process changes, technologically innovations, and staff time realignment.
    • International Partnerships: establish collaborations and articulation agreements
    • New undergraduate partnership with Norway's Agder University established in collaboration with KU Aerospace Engineering for up to six visiting students coming to KU for non-degree coursework in aerospace each summer/fall. Agreement is currently acquiring signatures.
    • Visiting Student Programs: develop and implement
    • See Agder University partnership above. This is a visiting student program.
    • Traditional Recruitment Activities: increase and diversify investments
    • KU participated in the Spring Hobson's CollegeWeekLive International Day Virtual Fair – a web venue for interacting with and recruiting students to KU from around the world.
  • March 5, 2012
    March 5, 2012 —

    Enrollment (Domestic) – Matt Melvin

    Recruitment

    • Search strategies for the classes of 2013, 2014, and 2015 are being put into place in an effort to increase the quantity and quality of the inquiry pool.
    • Admissions and University Relations are collaborating on the creation of a new video to utilize at on-campus recruitment events.
    • OIRP is refining predictive inquiry models so that limited time and energy can be spent on those prospects with the highest probability of enrolling.
    • Communication plans for future recruitment cycles are being reviewed and improved with the intent to further increase automation through the deployment of CRM technology.
    • Admissions is hosting a series of Junior Days.
    Yield Management
    • On-campus visit programs being tweaked to provide a more targeted program for admitted students. The content of the visit will speak directly to next steps related to enrollment at KU as well as highlight KU's points of distinction.
    • Financial Aid and Scholarships is in process of testing award packages with intent to drop award packages at the end of March.
    • Hosting on-campus receptions for scholarship recipients and their families.
    • New Student Orientation registration has launched earlier and the program has shifted to June in an effort to take students out of the market earlier in the cycle.
    Retention Management
    • OIRP has put together an extensive data set related to the persistence rate (Term 1 to Term 2) of the FYR cohort. The set provides a host of information related to variables impacting persistence. Academic performance and academic progress are clearly related to a student's future enrollment behavior.
    • OIRP continues to refine predictive retention models to aid in early identification and intervention efforts.
    • Two workgroups for the Starfish early warning system implementation have been meeting weekly since the beginning of the semester and implementation of the pilot is on track for Fall 2012.
    • Implementation of Supplemental Instruction for Fall 2012 is also on track, and AAAC staff will be attending a special training at UMKC this month.

    If you are interested in learning more details associated with each initiative, click on the following link: http://www.cfe.ku.edu/enrollment/Supplemental_Instruction_and_Starfish_Summaries.pdf

    Technology
    • Enterprise imaging projects are in the ready phase and expected to be launched.
    • Application Streamlining and Improvements
    • Mobile Service Delivery
    • Content Management System
    Enrollment (International) – Charlie Bankart
    • The pilot phase of an international undergraduate and graduate student choice study was started and completed with student focus groups. This enables us to distribute a campus-wide survey this spring to all international students about their college choice process. The spring results will be used to enhance future recruitment and retention efforts for international undergraduate and graduate students.
    • We are finalizing a new visiting student agreement with Zhejiang Normal University (China) to host up to 20 international students per year from China for non-degree studies.
    • A new agreement is under development with Agder University (Norway) to bring groups of undergraduate students to KU to take courses in Aerospace Engineering.
    • International Undergraduate Admissions reached 792 applications this month – a 3.39% increase over the previous year. Admits are up 11.54% from the previous year due to faster application processing.
    • Two new sponsored student proposals have been submitted to outside funding agencies during this period to bring funded students (sponsored students) to KU for studies, and a third proposal is being finalized. Proposals went to World Learning, the Institute for International Education, and the third will be submitted to the American Councils for International Education.
  • February 13, 2012
    February 13, 2012 — Enrollment (Domestic) – Matt Melvin Undergraduate Domestic Admissions
    • Recruitment: Office of Admissions hosted a Fly-In for a group of guidance counselors from the state of Texas. Counselors were given an in-depth tour of KU, which included sessions with Honors and the School of Engineering.
    • Search strategies for the classes of 2013, 2014, and 2015 are being put into place in an effort to increase the quantity and quality of the inquiry pool.
    • Yield Management: Destination KU, a program targeted for first-generation and students of color admitted to KU, was held on 2.17.12. Financial Aid and Scholarships (FAS) continues to download ISIR data and has launched a campaign to assist students and their families complete the FAFSA process using automated dialing technology.
    • Retention Management: Fall 2011 persistence rate data from Term 1 is now available through the OIRP website. Work continues to be done related to the creation of a more intentional and purposeful first-year experience.
    • Transfer Student Recruitment: Several policy groups continue to meet to create university-wide transfer processes for KU.
    • Technology: Significant efforts continue related to building out the necessary IT infrastructure to support enrollment management initiatives. IT has developed an IT Roadmap designed to provide focus and direction for the large number of major initiatives being implemented simultaneously.
    Enrollment (International) – Charlie Bankart
    • Completed an undergraduate recruitment trip to India (Mumbai, Chennai, Bangalore, Hyderabad, and Delhi), visiting 18 high schools to meet with parents, high school counselors and prospective students.
    • Completed draft survey for pilot phase of study on international student choice of KU.
  • February 6, 2012
    February 6, 2012 — Enrollment (Domestic) – Matt Melvin
    Undergraduate Domestic Recruitment
    • Yield Management - Efforts are currently underway to help solidify the yield rate (the number of admitted students that enroll). These efforts include faculty calling campaigns, targeted on and off campus programming, financial aid packaging and an integrated multi-channeled (print, phone, email, web) plan designed to communicate the benefits of attending KU to admitted students and parents.
    • Recruitment efforts for the classes of 2013, 2014 and 2015 have begun through our expanded search strategy and targeted visit programs for high school juniors and their families.
    • Finalizing position descriptions for additional staff members to support the CRM and the ongoing development and implementation targeted communication flows.
    Transfer Recruitment
    • Purchased new technology tools designed to enhance student self-service related to the review of transfer credits. Continue to work with internal and external stakeholders regarding the identification and recalibration of more transfer-centric policies.
    Retention Management
    • Efforts are underway to improve the first-year experience (FYE) through the creation and implementation of more intentional and purposeful programming including a common book, first-year seminars, supplemental instruction, and revised new student orientation programming.
    Enrollment (International) – Charlie Bankart
    • Research continues on international undergraduate and graduate student choice and the identification of key factors in the recruitment of international students to KU. Two focus groups (one undergraduate and one graduate) have been formed to get feedback on the survey before distribution to all international students at KU. The focus group discussions will occur on February 22nd.
    • Sending out letters and emails to admissible international applicants to KU who have been targeted for outreach to increase KU's yield. Both groups lack the TOEFL score needed to be considered for full admission to KU, but are academically admissible after taking the AEC proficiency exam.
  • January 30, 2012
    January 30, 2012 — International
    • New visiting student agreement written, approved by General Council, and sent to Zhejiang Normal University in China to bring 20 undergraduate students to campus each year for studies. Students will pay full tuition and fees and will live on campus housing while participating in the KU meal plan. Students will be from a variety of disciplines and will study at KU for a semester or academic year.
    • Arrangements finalized to visit 15 high schools in India between 2/6 and 2/13 to recruit students to KU. Charles Bankart will be conducting the visit and following up with current Indian applicants to enhance our yield from applicants who have been admitted.
    • Research begun on international undergraduate and graduate student choice and the identification of key factors in the recruitment of international students to KU. Includes a new partnership with Graduate Studies to identify the departments that have rising application numbers without a commensurate increase in admits so that February discussions with departments can be started.
    • Identified two groups of international applicants to KU for targeted outreach for increasing yield. Both groups lack the TOEFL score needed to be considered for full admission to KU, but are academically admissible after taking the AEC proficiency exam.
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