May 19, 2014

Monday, May 19, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Junior Day  held on April 28, May 2.
  • Super Saturday held for 6th-8th graders on May 10.
  • Guide sent to parents of  juniors about next steps.
  • Transfer-apply messages sent.
  • Discussion and preparation took place for application countdown for 2015 application.
  • Completing data collection for HCRC.

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • Robo-calls made to continuing students who haven’t yet accepted gift aid.
  • Emails to continuing students with To Do items in Enroll & Pay that must be completed before aid is awarded.
  • Robo calls made to students who have submitted a FAFSA and enrolled for summer, but who have not submitted a Summer Aid Request.

Technologyestablish systems and structures necessary to achieve enrollment results

  • No new updates

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Series of email reminders sent about paying the new student fee.
  • Extension given to allow students to pay fee through May 11.
  • Yield efforts continue for transfer students.
  • Jayhawk Day visits ended on May 8.
  • Robo-calls made to newly admitted students who have paid the New Student Fee but have not yet accepted gift aid.
  • Emails to newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.
  • Emails to parent email address of newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.

Enrollment (International)

Recruitmentenhance Unit's planning and accountability

  • As a result of KU-Shorelight partnership, fast-paced marketing and recruitment campaigns have been launched throughout the world by the Shorelight regional offices and their network of agents. IRUA is beginning to receive inquiries & applications from students, parents, counselors, teachers who have interacted with the Shorelight recruiters and partnered-agents.
  • While the official KU deadlines have passed for international students applying from outside the USA, late summer and fall deadlines have been established for specific groups, including:
    • Applications facilitated through the KU-Shorelight partnership;
    • Applicants from students already in the USA, including readmits;
    • AEC only applicants;
    • KU Office of Study Abroad applicants; and
    • Special non-degree visiting students from partner institutions.
  • As a result of the extended deadlines for these special groups, IRUA has admitted additional numbers in each category, including:

3    Applicants facilitated through the KU-Shorelight partnership
11   Readmits
94   AEC only
71   KU Office of Study Abroad applicants
52   Special visiting students from partner institutions
98   Transfer
494 Freshman
814 Total

International Partnershipsestablish collaborations and articulation agreements

  • The IRUA Recruitment & Admissions Teams are working closely with KU's Shorelight partners to adapt our marketing, recruitment, admissions policies, processes, and communications.

Visiting Student Programsdevelop and implement

  • 24 new applicants from the Brazil Science Mobility Program; 15 from Zhejiang Normal University; seven from Kanagawa; and four from Arturo Prat University have been admitted for fall 2014.

Traditional Recruitment Activitiesincrease and diversify investments

  • Training of newly-selected international student ambassadors is underway.
  • IRUA recruitment staff has been soliciting bios of successful alums. These are posted via social media outlets.
  • A number of individual campus visits were facilitated by the IRUA recruitment staff.
  • IRUA Recruitment team met with officers of the KU Chinese Student & Scholars Friendship Association to plan collaborative pre-arrival communication and events targeting newly-admitted Chinese students.
  • Participated in our third CollegeWeekLive virtual fair of the spring, involving IRUA recruitment team, Graduate Studies staff, and KU International Student Ambassadors hosting the KU booth and presenting in a live video chat. Event drew 1,025 visitors from 120 different countries to the KU booth.


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