Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Junior Day held on April 28, May 2.
- Super Saturday held for 6th-8th graders on May 10.
- Guide sent to parents of juniors about next steps.
- Transfer-apply messages sent.
- Discussion and preparation took place for application countdown for 2015 application.
- Completing data collection for HCRC.
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Robo-calls made to continuing students who haven’t yet accepted gift aid.
- Emails to continuing students with To Do items in Enroll & Pay that must be completed before aid is awarded.
- Robo calls made to students who have submitted a FAFSA and enrolled for summer, but who have not submitted a Summer Aid Request.
Technology: establish systems and structures necessary to achieve enrollment results
- No new updates
Yield Management: solidify/improve yield rate from admit to enrolled
- Series of email reminders sent about paying the new student fee.
- Extension given to allow students to pay fee through May 11.
- Yield efforts continue for transfer students.
- Jayhawk Day visits ended on May 8.
- Robo-calls made to newly admitted students who have paid the New Student Fee but have not yet accepted gift aid.
- Emails to newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.
- Emails to parent email address of newly admitted students who have paid the New Student Fee with To Do items in Enroll & Pay that must be completed before aid is awarded.
Recruitment: enhance Unit's planning and accountability
- As a result of KU-Shorelight partnership, fast-paced marketing and recruitment campaigns have been launched throughout the world by the Shorelight regional offices and their network of agents. IRUA is beginning to receive inquiries & applications from students, parents, counselors, teachers who have interacted with the Shorelight recruiters and partnered-agents.
- While the official KU deadlines have passed for international students applying from outside the USA, late summer and fall deadlines have been established for specific groups, including:
- Applications facilitated through the KU-Shorelight partnership;
- Applicants from students already in the USA, including readmits;
- AEC only applicants;
- KU Office of Study Abroad applicants; and
- Special non-degree visiting students from partner institutions.
- As a result of the extended deadlines for these special groups, IRUA has admitted additional numbers in each category, including:
3 Applicants facilitated through the KU-Shorelight partnership
94 AEC only
71 KU Office of Study Abroad applicants
52 Special visiting students from partner institutions
International Partnerships: establish collaborations and articulation agreements
- The IRUA Recruitment & Admissions Teams are working closely with KU's Shorelight partners to adapt our marketing, recruitment, admissions policies, processes, and communications.
Visiting Student Programs: develop and implement
- 24 new applicants from the Brazil Science Mobility Program; 15 from Zhejiang Normal University; seven from Kanagawa; and four from Arturo Prat University have been admitted for fall 2014.
Traditional Recruitment Activities: increase and diversify investments
- Training of newly-selected international student ambassadors is underway.
- IRUA recruitment staff has been soliciting bios of successful alums. These are posted via social media outlets.
- A number of individual campus visits were facilitated by the IRUA recruitment staff.
- IRUA Recruitment team met with officers of the KU Chinese Student & Scholars Friendship Association to plan collaborative pre-arrival communication and events targeting newly-admitted Chinese students.
- Participated in our third CollegeWeekLive virtual fair of the spring, involving IRUA recruitment team, Graduate Studies staff, and KU International Student Ambassadors hosting the KU booth and presenting in a live video chat. Event drew 1,025 visitors from 120 different countries to the KU booth.