March 5, 2012

Monday, March 5, 2012

Enrollment (Domestic) – Matt Melvin


  • Search strategies for the classes of 2013, 2014, and 2015 are being put into place in an effort to increase the quantity and quality of the inquiry pool.
  • Admissions and University Relations are collaborating on the creation of a new video to utilize at on-campus recruitment events.
  • OIRP is refining predictive inquiry models so that limited time and energy can be spent on those prospects with the highest probability of enrolling.
  • Communication plans for future recruitment cycles are being reviewed and improved with the intent to further increase automation through the deployment of CRM technology.
  • Admissions is hosting a series of Junior Days.
Yield Management
  • On-campus visit programs being tweaked to provide a more targeted program for admitted students. The content of the visit will speak directly to next steps related to enrollment at KU as well as highlight KU's points of distinction.
  • Financial Aid and Scholarships is in process of testing award packages with intent to drop award packages at the end of March.
  • Hosting on-campus receptions for scholarship recipients and their families.
  • New Student Orientation registration has launched earlier and the program has shifted to June in an effort to take students out of the market earlier in the cycle.
Retention Management
  • OIRP has put together an extensive data set related to the persistence rate (Term 1 to Term 2) of the FYR cohort. The set provides a host of information related to variables impacting persistence. Academic performance and academic progress are clearly related to a student's future enrollment behavior.
  • OIRP continues to refine predictive retention models to aid in early identification and intervention efforts.
  • Two workgroups for the Starfish early warning system implementation have been meeting weekly since the beginning of the semester and implementation of the pilot is on track for Fall 2012.
  • Implementation of Supplemental Instruction for Fall 2012 is also on track, and AAAC staff will be attending a special training at UMKC this month.

If you are interested in learning more details associated with each initiative, click on the following link:

  • Enterprise imaging projects are in the ready phase and expected to be launched.
  • Application Streamlining and Improvements
  • Mobile Service Delivery
  • Content Management System
Enrollment (International) – Charlie Bankart
  • The pilot phase of an international undergraduate and graduate student choice study was started and completed with student focus groups. This enables us to distribute a campus-wide survey this spring to all international students about their college choice process. The spring results will be used to enhance future recruitment and retention efforts for international undergraduate and graduate students.
  • We are finalizing a new visiting student agreement with Zhejiang Normal University (China) to host up to 20 international students per year from China for non-degree studies.
  • A new agreement is under development with Agder University (Norway) to bring groups of undergraduate students to KU to take courses in Aerospace Engineering.
  • International Undergraduate Admissions reached 792 applications this month – a 3.39% increase over the previous year. Admits are up 11.54% from the previous year due to faster application processing.
  • Two new sponsored student proposals have been submitted to outside funding agencies during this period to bring funded students (sponsored students) to KU for studies, and a third proposal is being finalized. Proposals went to World Learning, the Institute for International Education, and the third will be submitted to the American Councils for International Education.

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