Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Finalizing text for Become a Jayhawk publication.
- Meetings about the admissions website and programs such as MSP and LEAD for the 2014-15 recruitment cycle.
- Using tuition proposals presented to KBOR, drafted cost of attendance and partial tuition waivers for the FA15 Be a Jayhawk publication.
- Analyzing data to determine scholarship award amounts to increase yield in FA15.
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- FAS Emails to students advising of any missing information needed to complete files.
- Reviewing SP14 grades to determine continued scholarship eligibility for students who achieve a minimum cumulative 3.25 KU GPA.
Technology: establish systems and structures necessary to achieve enrollment results
- Training SSC scholarship colleagues on Scholarship Datamart functionalities.
- Working with OIRP to develop Tableau dashboards.
Yield Management: solidify/improve yield rate from admit to enrolled
- Reminder calls to students who have paid the fee and not signed up for orientation.
- Email reminders about steps to take prior to orientation.
- Yield efforts continue for transfer students including phone calls to remind them to sign up for orientation.
- Graduation email to freshmen who have paid the new student fee reminding them to send final high school transcripts.
- FAS Robo calls to Orientation registrants, reminding to complete financial aid files prior to visiting campus for scheduled orientation.
- Finalized FAS Orientation session training for Taking Care of Business and the FAS Help Room.
Recruitment: enhance Unit’s planning and accountability
- The IRUA Strategic Plan for 2014-15 was published and distributed. Our staff will make reference to this document as we move through the coming academic year. The goals and priorities outlined will guide our decisions as we allocate staff and resources to projects and initiatives that enhance KU’s international enrollment.
- IRUA recruitment and admissions teams met with a group of 17 Shorelight recruiters and agents during their two day familiarization tour of the KU campus. This introduction to KU opened the doors to campus facilities, resources, and services to the international students the KU-Shorelight partnership will direct to KU.
- IRUA recruitment team met with MarCom to discuss changes in the shared KU Admissions webpage, admissions.ku.edu, that should facilitate clearer orientation to guide targeted audiences to the correct information displayed on the various admission websites.
International Partnerships: establish collaborations and articulation agreements
- The familiarization tour of campus by the 17 Shorelight partners described above was the most significant partnership activity during this period. The visitors represented regional recruitment operations in four of the six Shorelight world regions, including Latin America, China/Vietnam, Russia/CIS/Africa and the USA. Agents were from Brazil, China, Colombia, Ghana, Kazakhstan, Mexico, and Russia.
Visiting Student Programs: develop and implement
- No new activity.
Traditional Recruitment Activities: increase and diversify investments
- IRUA recruitment team coordinated with the Chinese Student & Scholars Friendship Association and the newly-formed Greater China Alumni Chapter to distribute invitations to a yield event in Shanghai, a “Welcome Coffee Time,” where newly-admitted Chinese students and Chinese alumni were brought together to meet and network.
- Recruiter O’Hagan hosted a live video webinar with the Armenian EducationUSA Advising Center to promote KU to prospective students.