Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)
- Meeting with KU Alumni Association to discuss legacy recruitment efforts
- Proofed publications for Fall 2013 Apply campaign
- Communication Plan Development
- Development of Annual Marketing and Recruitment Plan
Retention Management: increase first-year rate to 90%, six-year graduation to 70%
- Consulted with KUEA and requested random sample of KUEA funds currently designated for Awards and Prizes for our review of flexibility/applicability to Rising Student Scholars project
- Preliminary Retention Tracking and development of a direct mail piece to those not registered
Technology: establish systems and structures necessary to achieve enrollment results
- Participated in on-campus demos of:
- Blackboard Student Services
- CRM Consultant
- Grey-Heller Mobile Apps
- Text messaging/Auto-dialing vendor
- Work continues on the new Noel Levitz Total Cost Calculator
- Fall 2013 Affordability publications have been finalized and website is being updated
Yield Management: solidify/improve yield rate from admit to enrolled
- Continued to communicate with freshmen and transfer students to register for orientation
Recruitment: enhance Unit's planning and accountability
- Developing a 'measurable outcomes matrix' for all recruitment investments (travel, subscriptions, mailings, web presence, workshops, meetings, partnership developments) for measuring and reporting monetary and non-monetary returns on investments.
- Established regional priorities for recruitment efforts for the 2012-2013 cycle: Latin America, East Asia, South Asia, and the Middle East. Investments will align with regional emphases, and include a balance with respect to undergraduate, graduate, Applied English Center-only, sponsored, and visiting student recruitment goals.
- Created conversion file to migrate all data from old systems into the Hobson's CRM database. This will enable the establishment of an active prospect management strategy and create a seamless transition from prospect to applicant to admitted student.
- Partnering with Graduate Studies and Domestic Undergraduate Admissions on developing a stronger web presence. Currently investigating an investment in Peterson's on-line profile.
- Planning fall recruitment trips to China, Brazil, Ecuador, Peru, Chile, Argentina. Exploring the possibility of a recruitment trip to high schools in India.
- Planning underway for a recruitment trip in the Spring 2013 semester to the Middle East. Countries may include Saudi Arabia, Iraq, and Kuwait. May partner with Purdue University to host a small two-university fair in the Eastern Province of Saudi Arabia.
International Partnerships: establish collaborations and articulation agreements
- Continuing to work with Arturo Prat University in Chile on a new partnership that will lead to faculty and student exchange.
Traditional Recruitment Activities: increase and diversify investments
- For Fall 2012, 119 incoming international student freshmen and transfers have already paid their new student fee to hold their enrollment spot for the fall semester. This is not inclusive o of the incoming sponsored or visiting student populations also arriving. This exceeds our goal of 100 incoming first-year and transfer students for Fall.