January 7, 2013

Monday, January 7, 2013

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • Continued distribution of scholarship award letters
  • Scholarship offer data weekly reports
  • Participation in the John Rome visit (student data analytics/student portal demo)
  • EM/OIRP Reporting meeting
  • FAS/OIRP Annual Calendar Reporting meeting
  • EM/Engineering Meeting
  • Admit Modeling Meeting
  • FAS participation in CLAS/Law 3+3 program discussions
  • Holiday mailings sent to targeted admitted students
  • College Board workshop to learn more about recruitment tools to build prospective student pipeline
  • Current KU students returned to high schools over winter break as part of Hometown Hawks program

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • EM participation during the John Rome visit (student data analytics/student portal demo)
  • FAS/OIRP Annual Calendar Reporting meeting
  • FAFSA Enhancement Conference Call with Federal Student Aid administrators

Technology: establish systems and structures necessary to achieve enrollment results

  • No current updates

Yield Management: solidify/improve yield rate from admit to enrolled

  • Cost Calculator Data to-date
  • KU Alumni Association sent a mailing to in-state and out-of state legacy scholarship recipients
  • Chancellor letter mailed to parents of admitted students

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Initial draft of a new International Student Recruitment Strategic Communication plan has been completed and reviewed. Plan is now being finalized for implementation.
  • Final training on the Hobson's CRM system has been scheduled for International Recruitment and Admissions Staff (January 7th).
  • Developing a prospective student outreach approach for students whose TOEFL scores are submitted to KU. Need to identify students who are graduate and undergraduate prospects so that separate approaches can be tailored. Developing an email to this targeted group to solicit the information needed to have them coded appropriately in KU systems.

Traditional Recruitment Activities: increase and diversify investments

  • Spring 2013 admits now total 290 (up 5.8% from 274 in Spring 2012).
  • April 2013 Recruitment Trip in planning mode for Saudi Arabia (April 16 – 19).
  • Group convening to consider collaborative recruitment approaches in China. Collaboration will include East Asian Studies, Center for Global and International Studies, East Asian Languages and Cultures, and International Programs.

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