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December 26, 2012

Wednesday, December 26, 2012

Enrollment (Domestic)

Recruitment: strengthen pipeline through more aggressive funnel management (FYR/TR)

  • FAS: continued distribution of new scholarship offer letters
  • FAS: Fall 2013 financial aid packaging meetings
  • FAS: Continue to review weekly scholarship offer data reports (to upgrade scholarship offers upon receipt of new test scores)
  • FAS/EM: Quarterly Strategic Scholarship Committee meeting
  • Participated in Stamps Foundation planning meeting with KUEA colleagues
  • FAS meeting with Marketing & Communications to migrate FAS communications/publications to liaison (Lauren Erickson)
  • Meetings to discuss new Wounded Warrior scholarships
  • Search
  • Purchase additional college search engine portals

Retention Management: increase first-year rate to 90%, six-year graduation to 70%

  • FAS: Reminder emails to students on monitored financial aid probation
  • FAS: Reminder emails to students who initiated a Special Circumstance Re-evaluation Request with missing information
  • FAS: Annual meeting with RGS and Law School colleagues (topics address recruitment and retention)
  • Persistence Profile Monitoring of enrollments

Technology: establish systems and structures necessary to achieve enrollment results

  • Reviewed revised 2011-12 UG/Grad financial aid data reports
  • Met with OIRP to discuss EM Dashboard development
  • EM Dashboard Development
  • Admit Modeling with OIRP

Yield Management: solidify/improve yield rate from admit to enrolled

  • Meeting with Marketing & Communications to develop FAS web chats for implementation in February and April 2013
  • Finalizing Yield Management Plans

Enrollment (International)

Recruitment: enhance Unit's planning and accountability

  • Two recruitment positions have been filled during this period of time: Assistant Director for Recruitment and Articulation Agreements, and Communications Coordinator. A strategic communication plan has been drafted for international undergraduate recruitment and will be implemented in the spring semester.
  • As of December 13th, the International Recruitment and Undergraduate Admissions office is live and using KU's Hobson's CRM software to manage communication with prospective students.
  • KU's international recruitment and admissions records have been converted from Oracle (PeopleSoft) and loaded into Hobson's CRM. All communication with prospective students and recordkeeping will now be in the CRM system. Training of staff on using the new system is ongoing.

International Partnerships: establish collaborations and articulation agreements

  • We are collaborating with Graduate Studies and the Department of Electrical Engineering and Computer Science to explore the possibility of starting a new 2+2 articulation agreement with China for the Ph.D. program.
  • KU expects to enroll approximately 257 sponsored students for spring 2013. The largest sponsoring agencies are the Saudi Arabian Cultural Mission, the Embassy of Kuwait, and the Higher Commission on Education Development in Iraq.

Visiting Student Programs: develop and implement

  • New visiting student programs are yielding unprecedented results. For spring 2013, we will have 21 visiting students on campus from 5 countries. These students include:
    • Brazil Scientific Mobility Program (Brazil): 14
    • Kanagawa University (Japan): 2
    • Zhejiang Normal University (China): 2
    • Global UGRAD – Pakistan (Pakistan): 1
    • Universidad Arturo Prat (Chile): 2

Traditional Recruitment Activities: increase and diversify investments

  • Spring enrollment for new international students is expected to show continued growth, maintaining KU's increasing international student profile on campus. Fall 2012 saw an unprecedented number of international students on campus at 2,138 students (1,219 undergraduates and 919 graduate students). This reflects a sharp increase in the number of undergraduate students from fall 2011 (1,193), compensating for the decline in international graduate student numbers (from 941 in fall 2011).
  • Admitted international student numbers for Spring 2013 (297 admits) are up by 9.6% from spring 2012 (271). The largest gain from the previous year was in the Applied English Center (77% grown). New visiting student programs (explained above) were also responsible for the growth in spring admit numbers. Yield will be reported in February 2013, when spring enrollment data becomes available.

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