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December 1, 2014

Monday, December 1, 2014

Enrollment (Domestic)

Recruitmentstrengthen pipeline through more aggressive funnel management (FYR/TR)

  • Senior Day on November 14, November 21

Retention Managementincrease first-year rate to 90%, six-year graduation to 70%

  • None to report

Technologyestablish systems and structures necessary to achieve enrollment results

  • None to report

Yield Managementsolidify/improve yield rate from admit to enrolled

  • Reminders to apply to LEAD program sent to admits with select criteria
  • Invitations to apply to Multicultural Scholars Program sent to admits with select criteria
  • Email and admit packets sent to admitted students for all 2015 terms (ongoing)
  • Chancellor Welcome sent to parents of freshmen admits (ongoing)
  • Academic emails sent to freshmen admits (ongoing)
  • Financial aid emails sent to admits (will be ongoing)

Enrollment (International)

Recruitmentenhance Unit’s planning and accountability

  • IRUA is working closely with our partner, Shorelight, LLC, who now provides our office with quarterly reports listing their current recruiter/agent network members, recruitment venues & activities occurring in the 8 regions served by their offices throughout the world.
  • Enhancements to the CollegeNet ADMIT system and changes to internal procedures will facilitate faster processing time for Summer & Fall 2015 applications.

International Partnershipsestablish collaborations and articulation agreements

  • Collaboration with Shorelight, LLC continues as IRUA processes the applications for admission directed by the Boston office to the KUAAP and pre-AAP programs for Spring 2015. To date, 37 students have been admitted (21 KUAAP and 16 pre-AAP) with a projection of 50 total by the Dec. 8 deadline.

Visiting Student Programsdevelop and implement

  • 85 currently-enrolled visiting students are expected to continue in the Spring 2015 semester from the following partners: Zhejiang Normal University, China, IIE Brazil Scientific Mobility Program, Brazil, Kanagawa University, Japan, DAAD, Germany.
  • Several new visiting students for Spring 2015 have been admitted from Zhejiang Normal University, China and KU’s new partner institution, Universidad Católica Silva Henriquez, Chile.

Traditional Recruitment Activitiesincrease and diversify investments

  • KU promotional materials were sent to support the Barbados College Fair, hosted by the EducationUSA office at the US Embassy in Bridgetown.
  • Several individual campus visits were hosted with prospective students & families.
  • Participated in CWL International Students Day Virtual Fair with live webcast during International Education Week.

IRUA webinar series & live open chats introducing inquiries to KU, promoted via Hobson’s CRM & social media, continue to be broadcast via Adobe Connect. Topics for the 2 weeks included: General Introduction to KU & Chatting with Current KU International Students. Upcoming events are now posted with a registration form on the IRUA website http://admissions.ku.edu/visit/international.

Traditional Recruitment Activitiesincrease and diversify investments

  • Name purchases through ETS of TOEFL and CollegeBoard of SAT international test-takers have resulted in an additional 10,000+ targeted prospects who are receiving communication via the CRM.
  • IRUA is sending CRM messaging to international prospects, inquiries, applicants who are attending school in the USA inviting them for a KU campus visit.
  • The number of campus visits hosted by IRUA recruitment staff is steadily increasing.
  • On-going webinar series and live open chats via Adobe Connect are being promoted to inquiries, applicants and admitted students via the CRM and social media.

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Changing for Excellence was the featured cover story in the January, 2015 edition of Business Officer, the official magazine of the National Association of College and University Business Officers (NACUBO). You can read the full story online.

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